AdClarity vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdClarity
Score 9.5 out of 10
N/A
AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.
$350
per month
Kantar Marketplace
Score 8.4 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
AdClarityKantar Marketplace
Editions & Modules
Subscription
$350.00
per month
No answers on this topic
Offerings
Pricing Offerings
AdClarityKantar Marketplace
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AdClarityKantar Marketplace
Small Businesses
TapClicks
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 10.0 out of 10
TapClicks
TapClicks
Score 10.0 out of 10
Enterprises
Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdClarityKantar Marketplace
Likelihood to Recommend
8.0
(4 ratings)
8.3
(4 ratings)
Likelihood to Renew
8.6
(2 ratings)
-
(0 ratings)
User Testimonials
AdClarityKantar Marketplace
Likelihood to Recommend
BI Science
AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
BI Science
  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons
BI Science
  • Paid keywords information
  • SEO analysis
  • Social media analysis
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Kantar
  • A bit more education and training to better utilize the tool.
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Likelihood to Renew
BI Science
Because it solves all the problems I needed and hardly has any problems.
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Kantar
No answers on this topic
Alternatives Considered
BI Science
Very similar product, they have the same purposes and also same features, only difference could be the costs.
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Kantar
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable tool in our marketing department and for sales and BD as well.
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Return on Investment
BI Science
  • I was able to get more suitable, better converting traffic sources.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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ScreenShots

AdClarity Screenshots

Screenshot of VIRTUALLY ELIMINATE YOUR AB TESTINGScreenshot of EXTEND YOUR REACH TO NEW AUDIENCESScreenshot of GENERATE QUALITY LEADSScreenshot of GROW YOUR CLIENT-BASEScreenshot of INCREASE THE EFFICIENCY OF YOUR MEDIA BUYING