AdClarity vs. Kantar Marketplace

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Get ideas for new placements
• See creatives of my competitors
• Find new verticals to advertise in
• Completely SAAS

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Paid keywords information
• SEO analysis
• Social media analysis

Incentivized

• A bit more education and training to better utilize the tool.

Incentivized

Because it solves all the problems I needed and hardly has any problems.

Very similar product, they have the same purposes and also same features, only difference could be the costs.

More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable tool in our marketing department and for sales and BD as well.

Incentivized

• I was able to get more suitable, better converting traffic sources.

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized