What users are saying about

Brightroll

5 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Brightroll

5 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Brightroll

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Brightroll
8.0
Data Transfer
AdGear Advertiser
4.0
Brightroll
7.0
DSP integration
AdGear Advertiser
3.0
Brightroll
9.0

Ad Campaigns

AdGear Advertiser
3.8
Brightroll
5.4
Ad campaign creation
AdGear Advertiser
3.0
Brightroll
5.0
Ad deployment
AdGear Advertiser
5.0
Brightroll
6.0
Display advertising
AdGear Advertiser
4.0
Brightroll
6.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Brightroll
5.0
Sequence targeting
AdGear Advertiser
4.0
Brightroll
5.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
Brightroll
7.0
Ad dashboards
AdGear Advertiser
3.0
Brightroll
8.0
Ad performance reports
AdGear Advertiser
5.0
Brightroll
10.0
Ad conversion tracking
AdGear Advertiser
3.0
Brightroll
6.0
Ad attribution reporting
AdGear Advertiser
6.0
Brightroll
7.0
Cross-channel ad management
AdGear Advertiser
4.0
Brightroll
5.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Brightroll
6.0

Pros

  • Easy setup
  • Smart product
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  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • Slow design
  • Needs more analytics
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  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • Better understanding of the video space
  • Better understanding of programmatic media
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Screenshots

Brightroll

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Brightroll

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details