What users are saying about
2 Ratings
2 Ratings
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Score 10 out of 101
12 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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SAS Marketing Ops

No answer on this topic is available.

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
SAS Marketing Ops
Data Transfer
AdHawk
10.0
SAS Marketing Ops

Ad Reporting & Analytics

AdHawk
10.0
SAS Marketing Ops
Ad dashboards
AdHawk
10.0
SAS Marketing Ops
Ad conversion tracking
AdHawk
10.0
SAS Marketing Ops
Cross-channel ad management
AdHawk
10.0
SAS Marketing Ops
Ad forecasting and optimization
AdHawk
10.0
SAS Marketing Ops

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
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SAS Marketing Ops

  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
No photo available

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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SAS Marketing Ops

  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
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Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

SAS Marketing Ops

No answers on this topic

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

SAS Marketing Ops

No answers on this topic

Screenshots

SAS Marketing Ops

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

SAS Marketing Ops

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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