Adobe After Effects allows users to create cinematic movie titles, intros, and transitions, remove an object from a clip, start a fire or make it rain, or animate a logo or character. The vendor states that with After Effects, users can apply motion-graphics and animation to any digital object.
Adobe After Effects is well suited for creating short video projects that require intricate animation, like 5 minute or 1-minute countdowns, credit roll-ins, outros, and video bumpers. It is also useful for creating animated elements that can be incorporated into video projects, like animated key titles. For longer videos, I would recommend using Adobe Premiere Pro instead.
After Effects is great for creating motion content once and easily exporting it to various formats such as web, broadcast, GIF, etc.
After Effects is the industry standard for motion graphics. While I’m an Apple user and have used Motion in the past it is not as feature rich and most clients will expect you to use After Effects.
After Effects is great for complex UI animation. Tools like principle and Flinto are great but are quite cumbersome for complex UI animations.
Over the course of months/years, various security exploits and other issues are discovered and patched in AIR, often requiring you to rebuild and resubmit mobile apps to the various storefronts. This happens often enough that it's worth mentioning as a major con.
While development on Adobe AIR seems to be fairly constant, there is very little communication between the community and Adobe regarding the future and general support of AIR. The track record of Flash (and particularly Flash Mobile) does not inspire much confidence that Adobe intends to support Flash/AIR for years to come.
Adobe AIR does not seem to perform as well (in terms of raw performance, memory usage, framerates, responsiveness, etc.) as other hybrid solutions for certain tasks. For example using shaders tends to be experimental still, and graphic/animation intensive projects often require the use of third party frameworks such as Starling.
I will renew my use of After Effects since it's affordable and always has been reliable. They also always continue to update new features and add new things to compete with other software out there. I also like all the 3rd party plugins out there that keep my interest for the future and new toolsets and creative solutions.
If you have a good computer setup then the program gives you no issues whatsoever. Only if you decide to run multiple tasks on a lower end unit will you then get bottlenecking which really isn't Adobe's fault to begin with. I used to have problems in the past but with newer technology, it has since been a smooth ride.
Although Adobe AIR is just an SDK without an actual "UI" it's commonly used within Flash, Flash Builder, or FlashDevelop. Considering the integration with Flash IDE, there are very few tools that can compete with its features.
Adobe customer support is wonderful. They genuinely care about their product and the end user experience. The products they create have always been innovative and continue to improve. They have a huge chunk of the user market in their field and still strive to improve. This is such a big deal for me and other small business/organizations that need their products and don't have a large voice on our own.
I find Adobe After Effects to be superior to iMovie and Final Cut Pro in that I am able to do much more with the software. It isn't as limiting as the other two. I also like that it isn't an Apple product. Personally, I'm not a huge fan of Apple. There is a bigger learning curve with After Effects, but once you get the hang of it, there's really no comparison.
Originally, Adobe AIR was the only game in town, and its blend of flexibility in platforms it could publish to (PC, Mac, iOS, Android), ease of use, and familiarity made it the clear choice. Now Adobe no longer supports it, and we’ve found the transition to Harmon unworkable for us.
