What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

MailChimp

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Top Rated
1396 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101

MailChimp

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Top Rated
1396 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is a more professional and user friendly interface. However, as mentioned before there are some limitations. This is coming from a user that is an admin on the tool for my company so I use it for more than just pulling reports and so forth. I think that as a user, I would love using this tool, but would also believe there to be some opportunities to boost the reporting capabilities, however they are consistently rolling out releases to fix bugs/glitches, enhance reporting and add additional capabilities and functionality.
Nathan Normand profile photo

MailChimp

As I've already mentioned, Mailchimp is absolutely fantastic for email communication between your business and your customers/subscribers. Especially if you're just getting started, Mailchimp is a no brainer. You don't have to worry about making sure to utilize the platform enough times in 30 days before your trial period runs out. The fact that they allow you to use the platform completely free up to 2000 subscribers is a big plus in my book. This is a better way to give people and businesses a chance to see if this platform is the right one for them. Mailchimp also has an Automations feature which can be used very cleverly. Its a way to interact with your subscribers via email without actually having to do anything. You set the emails up once and then the automation takes over, intelligently sending out emails to people based on their behaviors and interactions with your campaigns. Great stuff. For example, if you send out a welcome email to new subscribers, Mailchimp can automatically send out different follow up emails to those subscribers based on whether they didn't open it up, opened it o clicked on a link in the email
Daniel Shatzkes CEO Entrepreneur, Manufacturer, Musician profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
MailChimp
8.5
WYSIWYG email editor
Adobe Analytics
MailChimp
8.6
Dynamic content
Adobe Analytics
MailChimp
8.0
Ability to test dynamic content
Adobe Analytics
MailChimp
8.4
Landing pages
Adobe Analytics
MailChimp
8.3
A/B testing
Adobe Analytics
MailChimp
8.8
Mobile optimization
Adobe Analytics
MailChimp
8.6
Email deliverability
Adobe Analytics
MailChimp
9.0
List management
Adobe Analytics
MailChimp
8.8
Triggered drip sequences
Adobe Analytics
MailChimp
7.8

Reporting & Analytics

Adobe Analytics
MailChimp
7.8
Dashboards
Adobe Analytics
MailChimp
7.8
Standard reports
Adobe Analytics
MailChimp
8.1
Custom reports
Adobe Analytics
MailChimp
7.5

Pros

  • Provides an interface that is easy to navigate and explain to general users
  • Offers data extraction and automation through Data Warehouse
  • Provides a baseline-architecture with the ability to customize when needed
  • Ability to integrate with Adobe Target and other tools
  • The ability to segment and run breakdowns/correlations/subrelations provides access to a great deal with granularity in reporting
Adam Waddington profile photo
  • Mailchimp, as the name suggests, excels at email. The platform is easy to use, has templates that make getting started easy and looks incredibly professional. The terminology is made simple so that anyone can understand what is necessary at each phase of crafting emails and deciding on what features to use (or not use).
  • List management with Mailchimp is very easy. There are multiple ways to create or add to lists - name sand email addresses can be added manually; a csv file can be uploaded and integrated into a list; users can sign up and add themselves via sign up forms on websites and social media; and, my personal favorite is the Subscribe app that Mailchimp offers. For companies that want to add people to their lists from on-site locations like a trade show or expo, the app allows people to add their name and email and then automatically syncs that info with a predetermined list.
  • One thing that Mailchimp does that, in my opinion, is better than many other email providers is their free option. Many other providers will give you 30 or 60 days free to try out their platform. What Mailchimp does is allow you to use their service completely free up to 2000 (or maybe 2500, I don't remember) people on your lists. So for small companies that are just starting out and growing their lists, they can use Mailchimp for as long as they want until they go above that 2000 limit. There's no time limit.
Daniel Shatzkes CEO Entrepreneur, Manufacturer, Musician profile photo

Cons

  • Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
  • Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
  • Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.
No photo available
  • I wish there was a way for me to go into an old email campaign and be able to edit it after it has sent, or copy/duplicate it for future use. Different from a template in the sense that I often send repeat information, and being able to make a copy of a previous campaign would be more ideal than creating a new campaign using a template. If this exists, it's not easily found for me.
  • Designing email templates takes longer than I think it should. It can be a bit clunky to design the template and get it the way you want it, navigating the set up process. Similar difficulties exist when selecting font or style of text, headlines, etc.
Rob Abid profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Overall I'm very satisfied with the tool. It is quite power and allows for great in-depth data analysis. I use this tool mostly for building out all of my custom reports.
Michael Silva profile photo
MailChimp7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
No photo available
MailChimp9.9
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
MailChimp9.9
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
MailChimp9.0
Based on 5 answers
Try to customize it as much as possible. Explore the APIs if you are a web developer.
Michael Sunarlim profile photo

Alternatives Considered

Webtrends, Coremetrics, Google Analytics
No photo available
I've used other email marketing platforms in the past:- Campaign Monitor is good and I like their list features better than MailChimp, but I find MailChimp easier to use and less expensive (though Campaign Monitor is still very affordable).- Emma has excellent customer service and also has a nice user interface. They're very comparable to MailChimp in many ways except again, MailChimp is less expensive. However, Emma is very reasonably priced and could be the right fit for slightly larger companies or those who are looking for that extra level of support.
Vicki Lesage profile photo

Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
No photo available
  • We are able to directly communicate with our learners about their needs and improve their experience with our organization.
  • We have been able to follow-up with learners and get feedback regarding our programs.
  • We are able to accomplish our communication goals without it impacting our financial bottom-line.
Jessica Meadows Rich profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details