What users are saying about

Adobe Analytics

Top Rated
400 Ratings

MailChimp

Top Rated
1308 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

MailChimp

Top Rated
1308 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Overall it is a strong analytics tool and appears that it can do a good job for most scenarios. Cost is a factor, as it is a considerable investment.
Chris McCue profile photo

MailChimp

MailChimp is perfect for email newsletters as it provides marketing teams with everything they expect from an email marketing solution like analytics, ease of use, high inbox email delivery ratio, out of the box newsletter templates etcMailChimp is the ideal solution for companies who need to send large email volumes. MailChimp is able to send thousands of emails at a go, in a matter of seconds.Personally, MailChimp is the go-to solution for any form of email marketing. As it has a high deliverability ratio, very affordable, and also provides users with very important stats like how many of our email recipients opened our mail, and how many left it unopened, the number of clicks generated by the content in our marketing emails etc.
Jean Mwelsa profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
MailChimp
8.4
WYSIWYG email editor
Adobe Analytics
MailChimp
8.6
Dynamic content
Adobe Analytics
MailChimp
7.9
Ability to test dynamic content
Adobe Analytics
MailChimp
8.2
Landing pages
Adobe Analytics
MailChimp
8.2
A/B testing
Adobe Analytics
MailChimp
8.7
Mobile optimization
Adobe Analytics
MailChimp
8.5
Email deliverability
Adobe Analytics
MailChimp
8.9
List management
Adobe Analytics
MailChimp
8.6
Triggered drip sequences
Adobe Analytics
MailChimp
7.9

Reporting & Analytics

Adobe Analytics
MailChimp
7.8
Dashboards
Adobe Analytics
MailChimp
7.9
Standard reports
Adobe Analytics
MailChimp
8.1
Custom reports
Adobe Analytics
MailChimp
7.5

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Compatible email templates; MailChimp email templates fit all device screen sizes perfectly. From smartphones, tablets, iPads, and PC. This makes it possible for every reader of our newsletters to get a perfect experience while reading our emails.
  • Multi-template; As a user of MailChimp, I am provided with multiple newsletter templates to choose from, ensuring I am able to personalize each newsletter designs to be different from the one of past, without the need to always beckon on the graphic design team for input.
  • Analytical insights; MailChimp provides us with vital reporting stats regarding the performance of our email campaigns. Thereby giving us the means to refine and optimize our email marketing campaigns, to make it more effective.
Jean Mwelsa profile photo

Cons

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo
  • Poor customer support: There have been few occasions when we encountered issues while using this program. It was always very difficult to contact the team behind this program; and the times when we were able to get across to them, it took days to even get a response. While users are provided with tons of support materials, it is always important for users to be able to reach out to a real human for complaints and suggestions.
  • Inconsistency in UI: MailChimp is inconsistent with how they regularly alter their user interface with every update, which can be annoying and requires the team to relearn the software navigation after every new update.
Jean Mwelsa profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've already done the hard work of implementing. We will certainly renew to continue to be able to see insights into our business and ways that we can improve our website
Elizabeth Gross profile photo
MailChimp7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
No photo available
MailChimp9.9
Based on 7 answers
We were able to use if from "day one" without any training. I think enterprise software vendors could learn a thing or two about design by studying MailChimp.
Bob Thompson profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
MailChimp9.9
Based on 6 answers
Like support anywhere else, it truly depends on the day and the person handling your issue.
Katalin Sankowich profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
MailChimp9.0
Based on 5 answers
Write down the use cases in detail and test each one carefully.
Bob Thompson profile photo

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
We haven't used other similar products.
Jessica Meadows Rich profile photo

Return on Investment

  • Increased efficiency - Running the reports we want on a regular basis is much less time consuming
  • Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns
  • We have been able to spot areas of the site easier that are not working properly and make corrective action
Elizabeth Gross profile photo
  • We are able to directly communicate with our learners about their needs and improve their experience with our organization.
  • We have been able to follow-up with learners and get feedback regarding our programs.
  • We are able to accomplish our communication goals without it impacting our financial bottom-line.
Jessica Meadows Rich profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details