What users are saying about
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Top Rated
555 Ratings
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Top Rated
1948 Ratings

Adobe Analytics

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Top Rated
555 Ratings
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Score 8 out of 100

Mailchimp

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Top Rated
1948 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Analytics

[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Saurav Khawas | TrustRadius Reviewer

Mailchimp

To be clear, Mailchimp is usually the right solution for businesses when they are starting out. As an email marketing tool, it has all the features necessary to get your email newsletter off the ground, handle reporting and analytics while also staying relatively easy to use. As your needs and your list become more robust though, there are more enterprise options to consider
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Mailchimp
8.2
WYSIWYG email editor
Adobe Analytics
Mailchimp
8.5
Dynamic content
Adobe Analytics
Mailchimp
7.9
Ability to test dynamic content
Adobe Analytics
Mailchimp
8.0
Landing pages
Adobe Analytics
Mailchimp
7.8
A/B testing
Adobe Analytics
Mailchimp
8.0
Mobile optimization
Adobe Analytics
Mailchimp
8.5
Email deliverability reporting
Adobe Analytics
Mailchimp
8.8
List management
Adobe Analytics
Mailchimp
8.3
Triggered drip sequences
Adobe Analytics
Mailchimp
7.9

Lead Management

Adobe Analytics
Mailchimp
9.2
Lead nurturing
Adobe Analytics
Mailchimp
6.7
Lead scoring and grading
Adobe Analytics
Mailchimp
10.0
Data quality management
Adobe Analytics
Mailchimp
10.0
Automated sales alerts and tasks
Adobe Analytics
Mailchimp
10.0

Campaign Management

Adobe Analytics
Mailchimp
10.0
Calendaring
Adobe Analytics
Mailchimp
10.0
Event/webinar marketing
Adobe Analytics
Mailchimp
10.0

Social Media Marketing

Adobe Analytics
Mailchimp
10.0
Social sharing and campaigns
Adobe Analytics
Mailchimp
10.0
Social profile integration
Adobe Analytics
Mailchimp
10.0

Reporting & Analytics

Adobe Analytics
Mailchimp
7.8
Dashboards
Adobe Analytics
Mailchimp
7.7
Standard reports
Adobe Analytics
Mailchimp
8.3
Custom reports
Adobe Analytics
Mailchimp
7.3

Platform & Infrastructure

Adobe Analytics
Mailchimp
8.4
API
Adobe Analytics
Mailchimp
8.9
Role-based workflow & approvals
Adobe Analytics
Mailchimp
10.0
Customizability
Adobe Analytics
Mailchimp
6.2
Integration with Salesforce.com
Adobe Analytics
Mailchimp
8.4
Integration with Microsoft Dynamics CRM
Adobe Analytics
Mailchimp
8.4
Integration with SugarCRM
Adobe Analytics
Mailchimp
8.4

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
Anonymous | TrustRadius Reviewer

Mailchimp

  • One of the things that I love about MailChimp is the wide variety of templates that it offers me to apply to each of the campaigns that I am building. MailChimp offers me templates with an excellent design, with very good colors and that allow me to obtain a better organization of the information that each campaign will have.
  • I love the way MailChimp allows me to monitor and evaluate the impact of each campaign we've sent. For us, it is too important to be attentive to the progress of each campaign, since this way we will know the access that customers have had to that campaign. MailChimp allows us to have real-time monitoring and also allows us to view the client's access to the campaign in detail.
  • It has excellent integration with the Facebook and Twitter service, which has helped us a lot, since on some occasions we carry out campaigns for a general public and not for specific clients, and this fantastic integration has allowed us to quickly disseminate those campaigns with all the public that follows our social networks.
Carmen Rodriguez | TrustRadius Reviewer

Cons

Adobe Analytics

  • Good array of visualization options but can have more customization for some common use cases
  • The log in process takes too much time sometimes and has scope for improvement
  • The behavior flow report needs to be in a more readable format and should have some more options to customize
Nidhal Firoze | TrustRadius Reviewer

Mailchimp

  • Their interface takes a little getting used to; not expressly clear at first how icons on left side divide out into sub-functions on right.
  • There is a lot of stuff on their pages that sometimes makes it hard to get to what your after; example: the audience dashboard is mostly black & white with a lot of great information, but your eyes don't immediately drive to where you would go to work with the data.
  • Similar to above, their terms sometimes seem mixed as in "View Contacts" and "Manage Audience" with a sub-menu under that says "Manage Contacts."
Chris Johnson | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 8.2
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 224 answers
Usability is good but the implementation can be a little tricky as its not as intuitive as some other platforms. That being said, part of the reason is because they are more robust and offer more features so it does make it a little bit more technical than some of the other tools to set up. This can be looked as a pro or a con depending on how you look at it but besides that its great.
Ramon Khan | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Adobe Analytics

Adobe Analytics 6.8
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Mailchimp

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Mailchimp

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade | TrustRadius Reviewer

Mailchimp

Mailchimp is better for email marketing as it has more templates, for flexibility, etc. Cheetah suite and CleverTap have all channels except email too hence they don't have such deep level of features and templates for email. Thus Mailchimp is the tool we preferred for our external email retargeting campaigns
Anonymous | TrustRadius Reviewer

Scalability

Adobe Analytics

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
  • I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Grown our subscriber lists for emails and social media.
  • Increased donations, both regular and one-time gifts.
  • Allowed us to maintain a list of active and interested supporters. The emails that we get to send are exciting and inviting and our readers have high engagement rates.
  • Ability to send quarterly staff emails to keep us united as a team.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.4
Mailchimp
8.5

Likelihood to Renew

Adobe Analytics
7.7
Mailchimp
9.4

Usability

Adobe Analytics
8.2
Mailchimp
8.6

Reliability and Availability

Adobe Analytics
9.0
Mailchimp
10.0

Performance

Adobe Analytics
8.5
Mailchimp
10.0

Support Rating

Adobe Analytics
6.8
Mailchimp
10.0

In-Person Training

Adobe Analytics
3.6
Mailchimp

Online Training

Adobe Analytics
8.0
Mailchimp

Implementation Rating

Adobe Analytics
7.0
Mailchimp
8.8

Scalability

Adobe Analytics
Mailchimp
9.3

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