What users are saying about
58 Ratings
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Score 7.8 out of 101
3 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Omniconvert

Marketizator is very suitable for e-Commerce.
Ulymar Rocha profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Omniconvert
WYSIWYG email editor
Adobe Business Catalyst
2.5
Omniconvert
Dynamic content
Adobe Business Catalyst
9.0
Omniconvert
Ability to test dynamic content
Adobe Business Catalyst
7.6
Omniconvert
Landing pages
Adobe Business Catalyst
6.7
Omniconvert
A/B testing
Adobe Business Catalyst
7.0
Omniconvert
Mobile optimization
Adobe Business Catalyst
8.0
Omniconvert
Email deliverability
Adobe Business Catalyst
8.1
Omniconvert
List management
Adobe Business Catalyst
3.2
Omniconvert
Triggered drip sequences
Adobe Business Catalyst
6.8
Omniconvert

Lead Management

Adobe Business Catalyst
1.8
Omniconvert
Lead nurturing
Adobe Business Catalyst
1.8
Omniconvert
Lead scoring and grading
Adobe Business Catalyst
2.2
Omniconvert
Data quality management
Adobe Business Catalyst
1.5
Omniconvert
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Omniconvert

Campaign Management

Adobe Business Catalyst
2.4
Omniconvert
Calendaring
Adobe Business Catalyst
2.5
Omniconvert
Event/webinar marketing
Adobe Business Catalyst
2.3
Omniconvert

Social Media Marketing

Adobe Business Catalyst
8.2
Omniconvert
Social sharing and campaigns
Adobe Business Catalyst
7.8
Omniconvert
Social profile integration
Adobe Business Catalyst
8.6
Omniconvert

Reporting & Analytics

Adobe Business Catalyst
7.1
Omniconvert
Dashboards
Adobe Business Catalyst
8.0
Omniconvert
Standard reports
Adobe Business Catalyst
7.1
Omniconvert
Custom reports
Adobe Business Catalyst
6.1
Omniconvert

Platform & Infrastructure

Adobe Business Catalyst
6.4
Omniconvert
API
Adobe Business Catalyst
7.1
Omniconvert
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Omniconvert
Customizability
Adobe Business Catalyst
6.0
Omniconvert
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Omniconvert

Pros

  • The Web Apps element of Business Catalyst is unique among hosted CMS systems. It helps us solve unique challenges without involving heavy-duty programmers.
  • As a Hosted CMS, it has a lot of great features without a ton of cost or liability being taken on which is important to us.
  • BC has a growing developer community and has made significant upgrades over the past few years, which don't end up costing us more, and would be very expensive or time consuming in a traditional CMS
  • Our client's like that it is from "Adobe" and that it has Dreamweaver integration. This provides them with a level of comfort that helps us sell the project.
John Reitz profile photo
  • Amazing segmentation
  • Automation
  • Ease of use
Ulymar Rocha profile photo

Cons

  • There is a lot of documentation out there, but much of it is out of date or lacking in detail or specificity.
  • The biggest weakness of BC is its support. While the chat feature is good, it has long hold times and staff that is not knowledgeable about the product. I doubt anyone in support has ever even built a site with Business Catalyst before. They need US support centers with actual designers or developers who would be able actually help. It seems like 50% of our support questions should be easy but end up being escalated as a "not for the development team" or never answered.
  • The Admin UI could be more intuitive and the In-Content Editing is very difficult to actually use in practice with a novice client.
John Reitz profile photo
  • Heat map
  • Email
Ulymar Rocha profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Omniconvert3.6
Based on 1 answer
A little clunky gui
Ulymar Rocha profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
No answers on this topic

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
John Reitz profile photo
  • Better customer service
Ulymar Rocha profile photo

Screenshots

Adobe Business Catalyst

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Omniconvert

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Omniconvert Editions & Modules
Omniconvert
Edition
10 000 tested views
$591
50 000 tested views
$1791
30 000 tested views
$1191
1. Per Month
Additional Pricing Details