Adobe Business Catalyst (Discontinued) vs. Omniconvert Explore

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Business Catalyst (Discontinued)
Score 8.5 out of 10
N/A
Adobe Business Catalyst was a cloud-hosted system for building and managing web content and online stores with a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It has been end of life (EOL) since 2020.
$10
per month
Omniconvert Explore
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert aims to help global eCommerce companies improve their conversion rates through advanced segmentation algorithms, A/B testing, Web Personalization and Web…
$167
per month
Pricing
Adobe Business Catalyst (Discontinued)Omniconvert Explore
Editions & Modules
No answers on this topic
50 000 tested views
$167
per month
700 000 tested views
$1208
per month
5 000 000 tested views
$4658
per month
Offerings
Pricing Offerings
Adobe Business Catalyst (Discontinued)Omniconvert Explore
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Business Catalyst (Discontinued)Omniconvert Explore
Top Pros
Top Cons
Features
Adobe Business Catalyst (Discontinued)Omniconvert Explore
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Business Catalyst (Discontinued)
6.6
14 Ratings
15% below category average
Omniconvert Explore
-
Ratings
API7.911 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Omniconvert Explore
8.3
1 Ratings
4% below category average
Split URL testing00 Ratings9.01 Ratings
Multivariate testing00 Ratings5.01 Ratings
Visual / WYSIWYG editor00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Business Catalyst (Discontinued)
-
Ratings
Omniconvert Explore
9.0
1 Ratings
2% above category average
Standard visitor segmentation00 Ratings8.01 Ratings
Website personalization00 Ratings10.01 Ratings
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Adobe Business Catalyst (Discontinued)Omniconvert Explore
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Score 9.8 out of 10
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Score 9.5 out of 10
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Image Relay
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Score 9.5 out of 10
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Score 9.1 out of 10
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Score 9.0 out of 10
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Score 9.1 out of 10
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User Ratings
Adobe Business Catalyst (Discontinued)Omniconvert Explore
Likelihood to Recommend
6.0
(21 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.4
(10 ratings)
-
(0 ratings)
Usability
9.7
(4 ratings)
-
(0 ratings)
Availability
9.0
(4 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
8.6
(5 ratings)
10.0
(1 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
9.6
(3 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Business Catalyst (Discontinued)Omniconvert Explore
Likelihood to Recommend
Discontinued Products
The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
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Omniconvert
If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
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Pros
Discontinued Products
  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
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Omniconvert
  • Conversion optimization.
  • Website personalization.
Read full review
Cons
Discontinued Products
  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
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Omniconvert
  • The learning curve could be easier.
  • Improve onboarding.
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Likelihood to Renew
Discontinued Products
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
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Omniconvert
No answers on this topic
Usability
Discontinued Products
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
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Omniconvert
No answers on this topic
Reliability and Availability
Discontinued Products
very few issues with availability
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Omniconvert
No answers on this topic
Performance
Discontinued Products
Very few issues
Read full review
Omniconvert
No answers on this topic
Support Rating
Discontinued Products
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
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Omniconvert
They have been polite and good about updates.
Read full review
Online Training
Discontinued Products
bcgurus.com kiyuco
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Omniconvert
No answers on this topic
Implementation Rating
Discontinued Products
Pretty easy to do
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Omniconvert
No answers on this topic
Alternatives Considered
Discontinued Products
As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
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Omniconvert
Unless has an easier learning curve but they have different features. Their personalization is similar though.
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Scalability
Discontinued Products
It's easy to build small sites or large sites and there is lots of templating.
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Omniconvert
No answers on this topic
Return on Investment
Discontinued Products
  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
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Omniconvert
  • Personalization from referral sites has been an improvement to ROI.
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ScreenShots

Omniconvert Explore Screenshots

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