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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Commerce

    Score8.1 out of 10
    N/AAdobe Commerce delivers personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing…N/A

    Oracle Marketing

    Score7.5 out of 10
    N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Pricing
    Adobe CommerceOracle MarketingShopify
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Offerings
    Pricing Offerings
    Adobe CommerceOracle MarketingShopify
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeOptionalNo setup fee
    Additional DetailsMust contact sales team for pricing.CX Marketing pricing is a function of usage.A 25% discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    Adobe CommerceOracle MarketingShopify
    Considered Multiple Products
    Adobe
    Chose Adobe Commerce
    Adobe Commerce is in the lead, more scalable and flexible than Shopify, more robust than Kibo and Big Commerce and more open and easier to implement than Spryker and Salesforce. It is a strong contender for organization with development capabilities, needing a multisite, …
    Incentivized
    Chose Adobe Commerce
    Shopify is also a great solution for the customers that comes with different set of benefits and limits when comparing with Adobe Commerce. Shopify provided very limited b2b support, limits in the integration with third party, checkout and theme custimization is limited, …
    Incentivized
    Chose Adobe Commerce
    Shopify is just better. In my opinion, it can save quotes, have different pricing for resellers, have multiple catalogues, do blogs, change the website, etc. It feels like Shopify is designed to do everything and does it all quite well overall, whilst Magento is for one thing …
    Incentivized
    Chose Adobe Commerce
    Shopify has the bad habit of charging transaction fees unless you use Shopify Payments, and this aspect only is usually a no-go if you have a big eCommerce to handle.
    Salesforce has very similar capabilities and probably has a better ecosystem, but it's customization capability …
    Incentivized
    Chose Adobe Commerce
    Shopify and BigCommerce are great if you are a small business that is creating your first business and don't have many Skus or complex pricing. For us, having over 2 million Skus and a very complex inventory management of those Skus, Adobe Commerce (Magento Commerce) being …
    Incentivized
    Chose Adobe Commerce
    Magento is a great mid market product. It give you the ability to customize and can handle more complex business needs than both Shopify and BigCommerce. The ability to host the platform yourself and have full access to the source code allows for larger more complex catalogs, …
    Incentivized
    Chose Adobe Commerce
    Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with W…
    Incentivized
    Chose Adobe Commerce
    3dcart and Shopify are basic placeholder platforms used either to help wireframe projects that will eventually move to other platforms or were legacy platforms migrated to Magento after acquisitions. 3dcart provided an easier Customer Service Agent interface but failed to …
    Incentivized
    Chose Adobe Commerce
    Magento:
    • Scalable
    • Expensive to maintain and modify
    Incentivized
    Chose Adobe Commerce
    The only platform listed above that competes with Magento in full functionality is Demandware, in my opinion. However, Demandware is even more development resource intensive than Magento. NetSuite has several realms of customization, but their API is quite limited. Shopify, BigC…
    Incentivized
    Chose Adobe Commerce
    While Magento is more customizable, all the main features I need can be done through Shopify and the cost is $300 per month instead of the $4,000 in development I am spending and the $600 in hosting per month.
    Incentivized
    Chose Adobe Commerce
    In my opinion, Nothing beats Adobe Commerce dashboard functions
    Incentivized
    Chose Adobe Commerce
    Enterprise solution would be Adobe Commerce
    Incentivized
    Chose Adobe Commerce
    more alignment to biz and since we were using already AEM
    Incentivized
    Chose Adobe Commerce
    Great balance of flexibility and power features. Also great B2B functionality and multi store and multi source inventory options.
    Incentivized
    Chose Adobe Commerce
    Magento Commerce was previously put into place and used right when I came onboard. We used it for quite some time, but ultimately the need for our company's specific customizations became too difficult to manage during core updates. We specifically needed a more specialized way …
    Incentivized
    Chose Adobe Commerce
    Easy of customization lacks recurring options limited by Magento plugins.
    Incentivized
    Chose Adobe Commerce
    Magento was far superior in terms of its global abilities... It excels in offering multi-currency/language/warehouse/credit card payments.
    Incentivized
    Chose Adobe Commerce
    Our procurement team chose Magento over the alternatives we considered primarily because of the level of personalization it offers and because of the level of ownership and security it offers.
    Incentivized
    Chose Adobe Commerce
    Magento is not technically a master of any portion of building an ecommerce webpage but it certainly is very good at a lot of things which ultimately was the deciding factor. Primarily its versatility was above that of the other choices. Wordpress created beautiful content …
    Incentivized
    Chose Adobe Commerce
    Magento is a more enterprise level solution. It is viable for smaller businesses, however requires a higher upfront investment while others have lower upfront but more maintenance.
    Incentivized
    Chose Adobe Commerce
    Shopify, BigCommerce, oscommerce, etc - Magento, provides merchants with lower budgets and less manpower, the ability to have a fully-featured web storefront without the cost of flexibility. Magento allows merchants the ability to fully customize their platform as they see fit

    We…
    Oracle
    No answer on this topic
    Shopify
    Chose Shopify
    Shopify allows for companies to quickly and easily get online and selling. However, the more you want to customize the platform, the more you'll realize that other platforms (such as Wordpress + WooCommerce) end up being better because you have access to all of the core code …
    Incentivized
    Chose Shopify
    Shopify is so much easier to use, and much more user-friendly than both BigCommerce and Magento. The reporting, product management, and app marketplace are much better as well. Shopify also integrates with other systems very easily with apps and sales channels, so it saves a …
    Incentivized
    Chose Shopify
    Shopify is much much simpler than these 2 alternatives. It is aimed at small entrepreneurs or start-ups that cannot afford big costly developments of e-commerce solutions.
    Shopify works in a plug-and-play way that allows you to start selling right away and not lose time on the …
    Incentivized
    Chose Shopify
    Shopify allowed my team to build a great, user-friendly website, and manage the store from desktop and mobile. Compared to Magento, it stacks [up] in terms of ease of use. It is by far the easiest platform I have tried to create websites, manage inventory and logistics and it …
    Incentivized
    Chose Shopify
    You can build an e-commerce site very quickly and easily. Bulk upload of products is a very convenient feature. There are regular features and roadmap updates on Shopify as compared to others in the market. The quality of customer support is also good. Shopify meets all the …
    Incentivized
    Chose Shopify
    It’s better than WooCommerce, in my opinion, and the best opinion overall for e-commerce
    Incentivized
    Chose Shopify
    Magento is more serious; you'll need support from your digital agency and a retainer for promotions and updates.

    WooCommerce is good but becomes expensive with all the extras that shopify has out of the box. And this relies on WordPress which you'll need to maintain and keep …
    Incentivized
    Chose Shopify
    More complex and higher cost to customize, operate and maintain.
    Incentivized
    Chose Shopify
    Shopify is the most accessible website management tool to make custom edits to and is the quickest to learn. The file structure is easy to understand, but on Magento, it is very complicated. BigCommerce offers more default options than Shopify, but Shopify has more apps. 3D …
    Incentivized
    Chose Shopify
    Shopify as a business is one of the fastest-growing e-commerce solutions in the world. And for good reason, because it's core functionality is set up in such a way that you can literally start an online business in a couple of hours. They have a massive suite of applications …
    Incentivized
    Chose Shopify
    We evaluated building our own site on servers with other software such as open-source. Include Magento.
    None compare to the easy setup and scalability that Shopify has. Being on the cloud allows us not to worry about servers or anything else such as downtime or traffic spikes …
    Incentivized
    Chose Shopify
    Shopify is by far the easiest platform to launch and scale a small to medium-sized e-commerce platform. Their growing fast, which means that new features are always being added. But they do so without compromising their stability or their customer support. Shopify comes with a …
    Incentivized
    Chose Shopify
    Shopify performs a great marketing influence by having ads and different kinds of branding on various social media. Also, their utilities promotion creates a great impact on the people's mind, and after executing action on the platform, in my experience I liked it how …
    Incentivized
    Chose Shopify
    Magento, BigCommerce, and WooCommerce for WordPress were the main alternatives we considered.
    • Magento - we had a negative experience with the complexity involved in maintaining the site backend and product catalog with a previous client and decided it wasn't suitable for the …
    Incentivized
    Chose Shopify
    Shopify is so much cheaper to run and easier to use than Magento. As I mentioned before if you are a huge company, then yes, use Magento. But if you are a small to medium sized company, Shopify is a must and will save you time and money over the years of using it.
    Incentivized
    Chose Shopify
    I think Shopify was most similar to BigCommerce, but a good cart before needing to use Magento which felt more enterprise.
    Incentivized
    Chose Shopify
    Shopify is much easier and intuitive for our clients. Shopify is built much better for developers to come in and make customizations to both design and functionality. Finally, there's speed - Shopify has typically always been significantly faster.
    Incentivized
    Chose Shopify
    We have used Magento for higher end projects. Magento is open source and therefore has better customization capabilities. Shopify on the other had, is more user-friendly, more cost effective and has superior customer service, which some Magento versions don't have at all. …
    Incentivized
    Chose Shopify
    Shopify does bring a great product to market and the cost is great.
    Incentivized
    Chose Shopify
    Choosing Magento Enterprise is a cost-effective way to achieve the goal of a more synergistic brand image online but the ROI is not immediately quantifiable. Magento is not easy to use at all if you’re a beginner. The downside of Magento is you will also have a hosting …
    Incentivized
    Chose Shopify
    I've used both Magento and WordPress for running stores and while I typically suggest Shopify, WordPress and Magento both give much more room to customize the store. Since you host the software you have the freedom to customize the entire store from the home page to the …
    Incentivized
    Chose Shopify
    BigCommerce is the closest competitor. It is a little less expensive and has more flexible product options, but Shopify is more intuitive to use and more flexible with site styling and functionality.
    Incentivized
    Key User Insights
    Would buy again
    85%
    Would buy again
    28 Answers
    100%
    Would buy again
    12 Answers
    98%
    Would buy again
    80 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    24 Answers
    80%
    Delivers good value for the price
    8 Answers
    97%
    Delivers good value for the price
    77 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    30 Answers
    100%
    Happy with the feature set
    12 Answers
    93%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    23 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    93%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    73%
    Implementation went as expected
    19 Answers
    91%
    Implementation went as expected
    10 Answers
    95%
    Implementation went as expected
    69 Answers
    Features
    Adobe CommerceOracle MarketingShopify
    Online Storefront
    Comparison of Online Storefront features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    7.3
    60 Ratings
    7% below category average
    Oracle Marketing
    -
    Ratings
    Shopify
    8.4
    149 Ratings
    7% above category average
    Product catalog & listings8.459 Ratings00 Ratings8.7149 Ratings
    Product management8.260 Ratings00 Ratings8.2147 Ratings
    Bulk product upload6.543 Ratings00 Ratings8.3125 Ratings
    Branding7.456 Ratings00 Ratings8.6146 Ratings
    Mobile storefront7.257 Ratings00 Ratings9.1142 Ratings
    Product variations6.545 Ratings00 Ratings7.9139 Ratings
    Website integration7.245 Ratings00 Ratings8.7140 Ratings
    Visual customization7.460 Ratings00 Ratings8.7146 Ratings
    CMS7.357 Ratings00 Ratings7.6118 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    8.1
    56 Ratings
    6% above category average
    Oracle Marketing
    -
    Ratings
    Shopify
    8.5
    141 Ratings
    10% above category average
    Abandoned cart recovery8.350 Ratings00 Ratings8.2131 Ratings
    Checkout user experience7.857 Ratings00 Ratings8.8139 Ratings
    Online Payment System
    Comparison of Online Payment System features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    8.5
    56 Ratings
    2% above category average
    Oracle Marketing
    -
    Ratings
    Shopify
    9.4
    143 Ratings
    12% above category average
    eCommerce security8.557 Ratings00 Ratings9.4143 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    7.5
    56 Ratings
    3% below category average
    Oracle Marketing
    -
    Ratings
    Shopify
    8.3
    146 Ratings
    8% above category average
    Promotions & discounts8.057 Ratings00 Ratings8.4140 Ratings
    Personalized recommendations6.639 Ratings00 Ratings8.432 Ratings
    SEO8.051 Ratings00 Ratings8.1135 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    8.1
    58 Ratings
    1% above category average
    Oracle Marketing
    -
    Ratings
    Shopify
    8.1
    147 Ratings
    1% above category average
    Multi-site management8.451 Ratings00 Ratings6.719 Ratings
    Order processing8.456 Ratings00 Ratings9.0144 Ratings
    Inventory management8.257 Ratings00 Ratings7.6143 Ratings
    Shipping8.154 Ratings00 Ratings8.5135 Ratings
    Custom functionality7.658 Ratings00 Ratings8.7136 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    -
    Ratings
    Oracle Marketing
    9.3
    133 Ratings
    18% above category average
    Shopify
    -
    Ratings
    WYSIWYG email editor00 Ratings10.0117 Ratings00 Ratings
    Dynamic content00 Ratings9.0120 Ratings00 Ratings
    Ability to test dynamic content00 Ratings9.0116 Ratings00 Ratings
    Landing pages00 Ratings8.0124 Ratings00 Ratings
    A/B testing00 Ratings10.0118 Ratings00 Ratings
    Mobile optimization00 Ratings10.0113 Ratings00 Ratings
    Email deliverability reporting00 Ratings10.0127 Ratings00 Ratings
    List management00 Ratings9.0126 Ratings00 Ratings
    Triggered drip sequences00 Ratings9.0108 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    7% above category average
    Shopify
    -
    Ratings
    Lead nurturing automation00 Ratings10.0110 Ratings00 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings00 Ratings
    Data quality management00 Ratings8.0109 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    23% above category average
    Shopify
    -
    Ratings
    Calendaring00 Ratings9.094 Ratings00 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    23% above category average
    Shopify
    -
    Ratings
    Social sharing and campaigns00 Ratings10.070 Ratings00 Ratings
    Social profile integration00 Ratings9.066 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    -
    Ratings
    Oracle Marketing
    8.3
    123 Ratings
    10% above category average
    Shopify
    -
    Ratings
    Dashboards00 Ratings9.0122 Ratings00 Ratings
    Standard reports00 Ratings8.0120 Ratings00 Ratings
    Custom reports00 Ratings8.0113 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Commerce and Oracle Marketing and Shopify
    Feature
    Adobe Commerce
    -
    Ratings
    Oracle Marketing
    9.5
    120 Ratings
    22% above category average
    Shopify
    -
    Ratings
    API00 Ratings9.0105 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings10.089 Ratings00 Ratings
    Customizability00 Ratings9.0109 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings00 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings00 Ratings
    Best Alternatives
    Adobe CommerceOracle MarketingShopify
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Shopify Plus
    Score8.9 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Adobe CommerceOracle MarketingShopify
    Likelihood to Recommend
    8.2
    (70 ratings)
    7.0
    (246 ratings)
    8.4
    (162 ratings)
    Likelihood to Renew
    8.9
    (10 ratings)
    10.0
    (92 ratings)
    10.0
    (16 ratings)
    Usability
    7.9
    (30 ratings)
    10.0
    (15 ratings)
    8.3
    (16 ratings)
    Availability
    10.0
    (2 ratings)
    8.1
    (9 ratings)
    10.0
    (2 ratings)
    Performance
    9.0
    (1 ratings)
    6.6
    (5 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.9
    (16 ratings)
    10.0
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (2 ratings)
    7.6
    (11 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    8.8
    (10 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    2.0
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (120 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Adobe CommerceOracle MarketingShopify
    Likelihood to Recommend
    Adobe
    Primarily B2C focused, I think that the B2B features are increasing but the core focus of the platform (and Magento) is really consumer-based. That said, if you are looking for the fastest time to market with minimal investment option then Adobe Commerce is likely not the option that 9 out of 10 people would opt for nowadays.
    Incentivized
    Read full review
    Oracle
    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Incentivized
    Read full review
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Pros
    Adobe
    • The ease of use with page builder requiring no developer skills to maintain most of our pages.
    • The catalog is straightforward and easy to use and having the ability to update pricing and other key pieces based on customer group is very helpful.
    • Many of the extensions Adobe Commerce has help us to do what we need to do more quickly without a great deal of development efforts and cost.
    Incentivized
    Read full review
    Oracle
    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Incentivized
    Read full review
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Cons
    Adobe
    • Magento Commerce Cloud can be complicated to develop for. In our field, it has been a struggle at times to find qualified developers.
    • Our merchandising team sees performance issues from time to time. Updating a product and waiting for the change to clear the queue can take up to an hour in some situations.
    • Because of the incredible amount of features that Magento Commerce Cloud offers, training new employees to use Magento takes a long time.
    Incentivized
    Read full review
    Oracle
    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Incentivized
    Read full review
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    It has the best overall price point. It is super cheap and the connection between our ERP system is unmatched by any other Ecommerce sites we have talked with. We honestly can't get this level of complex customization without having to spend a fortune somewhere else. It is able to do everything we need it to do for the right price.
    Incentivized
    Read full review
    Oracle
    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Read full review
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Usability
    Adobe
    Being unable to store quotes for later was annoying. People called up expecting to pay there and then, and having to place them on hold whilst you added items to the basket and input all their customer information in was annoying for them and us, making us look unprofessional.
    Incentivized
    Read full review
    Oracle
    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
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    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
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    Reliability and Availability
    Adobe
    No answers on this topic
    Oracle
    No one has experienced any problems with availablity.
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    Shopify
    Shopify support is always available when you need them.
    Incentivized
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    Performance
    Adobe
    No answers on this topic
    Oracle
    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
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    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
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    Support Rating
    Adobe
    The technical service was impeccable. They were on point and were very knowledgeable.
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    Oracle
    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
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    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
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    In-Person Training
    Adobe
    No answers on this topic
    Oracle
    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
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    Shopify
    No answers on this topic
    Online Training
    Adobe
    Great value for an flexible, open source platform.
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    Oracle
    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
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    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
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    Implementation Rating
    Adobe
    No answers on this topic
    Oracle
    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
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    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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    Alternatives Considered
    Adobe
    Magento Commerce was previously put into place and used right when I came onboard. We used it for quite some time, but ultimately the need for our company's specific customizations became too difficult to manage during core updates. We specifically needed a more specialized way of calculating shipping, connecting with our 3PL's inventory API, managing specialized discounts and codes, and even the way we showcased information on the product pages.
    Incentivized
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    Oracle
    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Incentivized
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    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
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    Scalability
    Adobe
    No answers on this topic
    Oracle
    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
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    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
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    Return on Investment
    Adobe
    • Great for SEO. We have been able to build out a huge number of highly targeted pages on the site that have propelled our SEO to the next level
    • Magento plugs in with many third party tools including ERP's, CRM's, shipping tools. It is a core part of our tech stacks and has allowed us to improve our capabilities as a business.
    • Has enabled us to provide a best in class web experience for our customers. We are constantly expanding the capabilities of Magento and to improve sales and grow our business.
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    Oracle
    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Incentivized
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    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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    ScreenShots

    Oracle Marketing Screenshots

    Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.