What users are saying about
112 Ratings
4 Ratings
112 Ratings
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Score 7.7 out of 101
4 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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BloomReach

Well suited for companies with low levels of resources who can dedicate time to business tools to operate them. Or just companies who want tools they don't need to dedicate time and resources to (this is purely for the SEO widgets, no other tools are offered by Bloomreach). The SEO widgets would be less appropriate if you already have related products /searches/terms on your pages as they then might clash.
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Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
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  • No manual resource required to operate SEO widgets. Self learning and updating.
  • Simple integration into System Architecture (with options)
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Cons

  • Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
  • T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
Paul Labrise profile photo
  • We have occasionally seen old/removed products featured and linked in the Bloomreach widget, whereas you would only want live/active products linked - This led to 404 errors. Albeit this may be an issue in our integration as opposed to the tool - we are unsure.
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Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.
Paul Labrise profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
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Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

While my organization has been using Adobe Test & Target, I have had the chance to evaluate Optimizely, another tool that allows for multivariate testing with a smooth interface. The reason I like to stick with Adobe Test & Target is its ability to interface and interact with other Adobe products. If your company already provides the tools for other Adobe products, it just makes sense to use Adobe Test and & Target because the data can be transferred to any of the applications in the Omniture Suite
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Google Analytics and Bloomreach have similarities in terms of discovering how customers shop on our website and looking at the conversation rate, bounce rate, etc. What I like about bloomreach is that it's more connected with our website I can see the data directly on it whenever I turn on the heat map functionally.
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Return on Investment

  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo
  • Helped with an increase in natural traffic, so we could make a saving on paid traffic activity
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Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

BloomReach

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details