Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
N/A
ClickFunnels
Score 8.0 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
Unbounce
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$99
per month
Pricing
Adobe Target
ClickFunnels
Unbounce
Editions & Modules
No answers on this topic
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Build
$99
per month
Experiment
$149
per month
Optimize
$249
per month
Agency
Contact Sales
Offerings
Pricing Offerings
Adobe Target
ClickFunnels
Unbounce
Free Trial
No
No
Yes
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Optional
Additional Details
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All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
I have used other landing page services before - Leadpages, Infusionsoft, Unbounce, WordPress, among others to utilize funnels in our business. The easiest to use for us was ClickFunnels. Along with the mentorship, the ease of use of the product, and the success of the product, …
ClickFunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running.
WordPress has a lot of great themes and page builders available, but they each require their …
Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams …
unbounce performs as well as both ClickFunnels and HighLevel. I would say it is better as a landing page builder than HighLevel, as HighLevel does multiple things, where as unbounce is a dedicated landing page builder, so it is more effective becaue of this focus. I prefer the …
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
Great for an all-in-one marketing package. From the web page to lead and email capture. Running ads to a sales funnel page to capture leads to a sale on a shopping cart page and the ability to up-sell and down-sell products with ease. Whether your business is face-to-face or online ClickFunnels has everything and more that you require to run marketing.
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
Tracking code is easy to add. Follow the straightforward instructions in the back end
Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
User navigation - It's not necessarily user intuitive.
The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
Very easy to use and manage. There have been a few times I have needed to make some edits or change the flow of the funnel, and even though I didn't do the initial setup, I have no problems figuring out how to make the changes on my own without their help.
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
My clients make more money with it than without it
Other builders aren't necessarily better...we've tried and keep coming back to CF
If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
