What users are saying about

gShift

2 Ratings

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

gShift

2 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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gShift

gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
gShift
8.6
Keyword analysis
Advanced Web Ranking
5.0
gShift
10.0
Backlink management
Advanced Web Ranking
7.0
gShift
6.0
SERP ranking tracking
Advanced Web Ranking
7.5
gShift
10.0
Page grader
Advanced Web Ranking
7.0
gShift
9.0
Competitive analysis
Advanced Web Ranking
6.5
gShift
9.0
Site audit / diagnostics
Advanced Web Ranking
7.0
gShift
7.0
Site recommendations
Advanced Web Ranking
6.0
gShift
8.0
Task management
Advanced Web Ranking
6.0
gShift
10.0

SEO Channels

Advanced Web Ranking
7.0
gShift
8.3
Local SEO
Advanced Web Ranking
7.0
gShift
10.0
Social SEO
Advanced Web Ranking
6.5
gShift
9.0
Mobile SEO
Advanced Web Ranking
8.0
gShift
4.0
Global SEO
Advanced Web Ranking
6.5
gShift
10.0

SEO Platform & Account Management

Advanced Web Ranking
7.7
gShift
7.5
Multi-domain support
Advanced Web Ranking
8.0
gShift
5.0
Integration with web analytics tools
Advanced Web Ranking
7.5
gShift
10.0

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Keyword Rankings - gShift allows you to track keywords by search engine, by device, and by location, giving you side-by-side views how you rank and appear in all use cases. gShift also tracks Google local map rankings, which provides greater insight for businesses with multiple rooftops and locations that want visibility into how customers can find them in different geographical regions of a metro area or on mobile vs. desktop.
  • White-labeled reporting - gShift allows you to run competition reports, keyword ranking reports, and comprehensive web analytics reports that pull in Google Analytics, Google AdWords, and Google Search Console data, making it less likely you have to provide your clients with separate reports from separate, third-party solutions.
  • Custom Dashboards - somewhat similar to Google's dashboard functionality although more limited in scope, you can create custom dashboards to share with members of your organization in real-time or export via PDF.
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
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Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.
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Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
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Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Advanced Web Ranking Editions & Modules
Advanced Web Ranking
Additional Pricing Details

gShift

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
gShift Editions & Modules
gShift
Edition
Brand Professional
$325
Agency Professional
$999
kontextURLs
$199
Influencer Marketing module
$299
Additional Pricing Details
SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.