Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aha! Roadmaps
Score 6.8 out of 10
N/A
Aha! Roadmaps is used to set strategy, prioritize features, and share visual plans. It includes Aha! Ideas Essentials for crowdsourcing feedback. For an integrated product development approach, Aha! Roadmaps and Aha! Develop can be used together. The software is available with a 30-day trial.
$59
per month per user
Atlassian Jira
Score 8.3 out of 10
N/A
Atlassian Jira is a project management tool, featuring an interactive timeline for mapping work items, dependencies, and releases, Scrum boards for agile teams, and out-of-the-box reports and dashboards.
$9
per month per user
productboard
Score 7.0 out of 10
N/A
productboard, from the company of the same name in San Francisco, is a product management system designed to help product managers understand what users need, prioritize what to build, and rally everyone around a roadmap.
$25
per month
Pricing
Aha! RoadmapsAtlassian Jiraproductboard
Editions & Modules
Premium
$59
per month per user
Enterprise
$99
per month workspace owner or contributor
Enterprise+
$149
per month workspace owner or contributor
Standard
$9
per month per user
Premium
$17
per month per user
Enterprise
Contact Sales
per year
Essential
$25.00
per month
Pro
$60.00
per month
Scale
$120.00
per month
Offerings
Pricing Offerings
Aha! RoadmapsAtlassian Jiraproductboard
Free Trial
YesYesNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional DetailsStartup pack available for early stage companies.Higher volume teams may qualify buyers for a discount.
More Pricing Information
Community Pulse
Aha! RoadmapsAtlassian Jiraproductboard
Considered Multiple Products
Aha! Roadmaps
Chose Aha! Roadmaps
productboard was used in the organization when I arrived, but after assessing productboard, I felt it was too lightweight for our ambitious product goals. It's also critical, especially in a startup, that we focus our limited capacity on the work that matters most. Aha! far and …
Chose Aha! Roadmaps
Compared to some other types of software we've tested or use in other areas of the company Aha! has a better user interface, has more customization ability and grows with the company and the work we're doing.
Chose Aha! Roadmaps
I've worked with other homemade tools and Jira, Confluence as well. They are more tailored for the developers' community than Product and Program managers.
Chose Aha! Roadmaps
In terms of outright features, a lot of roadmapping tools have the same feature set. We chose Aha! based on look-and-feel, the easy learning curve, and the reviews it has. Between collaboration, milestone tracking, comment threads, and content importing and exporting, we had …
Chose Aha! Roadmaps
Jira is centered around product development, whereas Aha! is centered around product management and road-mapping. Both allow for planning and tracking, but Aha! is more user-friendly.
Chose Aha! Roadmaps
Aha has more features continually being released as a Product Management tool. In comparison to ProductPlan, Aha has more complex features and increased support for getting organizations up and running on the platform. They also provide migration tools to determine what data …
Chose Aha! Roadmaps
JIRA has a lot more bells and whistles. It was easier to see how different teams across the (larger) company were prioritizing their own work against all of the incoming requests, and to see how those ideas mapped across the current and next springs. However, it was necessary …
Chose Aha! Roadmaps
In terms of product road-mapping, Aha! beats its competitors upfront. Aha! is one of the best tool to visualize your product strategy. However, JIRA in terms of PRDs, gives a complete environment in its own. Aha! is for product managers only. If Tech needs to be involved, JIRA
Chose Aha! Roadmaps
Aha! definitely does more than either Pivotal Tracker or JIRA. We still use JIRA to track tasks by department, but for strategy everything is in Aha! and aligns all of our other project/task trackers including integrating with Salesforce so we're able to work within every …
Chose Aha! Roadmaps
Aha! is a better fit for the specific type of strategic planning that I do. The other tools are more intended for other grains of planning and/or execution.
Chose Aha! Roadmaps
Best, power-user tool for product management
Chose Aha! Roadmaps
Aha! is completely different compared to the other products I've evaluated. I would compare Aha! to Atlassian/JIRA. It's great for agile teams to do weekly sprints and breakdown large features/product upgrades into individual tasks.
Chose Aha! Roadmaps
Aha! is slightly more complex and nuanced than Trello, which is nice. Trello feels like a digital sticky note system sometimes.
It's more straightforward in UI and collaboration than Workfront or Workamajig without all the extra (seemingly unnecessary) features, like scoping …
Chose Aha! Roadmaps
Wizeline is an up-and-comer in this space. At the time we considered them, the solution was not robust enough to manage a large backlog or multiple products with a JIRA integration. They are adding features rapidly, though, and every release is very robust.
Atlassian Jira
Chose Atlassian Jira
GitHub is a bit more intimidating for users outside of Development. Jira is more streamlined and user-friendly in my opinion. productboard lacks any real reporting functionality.
Chose Atlassian Jira
Atlassian Jira provides the greatest access to integrated tools, the most common/familiar interface and toolset for most development teams, and is competitively priced when compared to the level of customization required to outfit similar tools we've used.
Chose Atlassian Jira
Bugzilla would be useful if you don't want to pay for bug tracking but maintenance is a bit painful. We are using Gitlab as our repo, The way Gitlab is progressing, I think We can replace Jira with that.
productboard
Chose productboard
I have previously used Aha another product road mapping/ insights driven software.

Aha had great features for the userbase of my previous products. They were allowed to create their own suggestions for the products and other users could then like or dislike the suggestion. …
Chose productboard
Productboard is more feature-rich. It has very intuitive to use and can be connected to various applications. Showcasing your roadmap is very easy and collaboration is very easy as well.

Productboard has great UX features where you can see the roadmap in multiple ways with …
Chose productboard
Productboard has a modern interface with a great user experience that will help you get onboard really fast especially if you are looking for one place to handle customer insights that are coming from different places and be able to score and report under value vs effort …
Chose productboard
productboard is geared directly towards receiving, organizing, and evaluating product ideas.
Chose productboard
Productboard is leaner, easier to use, and cleaner than Aha! I switched from Aha! to productboard and did not regret the decision. Aha! may be better suited to larger operations or teams, but productboard is perfect for smaller teams and solo product managers.
Features
Aha! RoadmapsAtlassian Jiraproductboard
Project Management
Comparison of Project Management features of Product A and Product B
Aha! Roadmaps
-
Ratings
Atlassian Jira
7.8
36 Ratings
1% above category average
productboard
-
Ratings
Task Management00 Ratings8.835 Ratings00 Ratings
Resource Management00 Ratings7.734 Ratings00 Ratings
Gantt Charts00 Ratings7.225 Ratings00 Ratings
Scheduling00 Ratings7.733 Ratings00 Ratings
Workflow Automation00 Ratings8.134 Ratings00 Ratings
Team Collaboration00 Ratings8.535 Ratings00 Ratings
Support for Agile Methodology00 Ratings8.936 Ratings00 Ratings
Support for Waterfall Methodology00 Ratings7.930 Ratings00 Ratings
Document Management00 Ratings6.930 Ratings00 Ratings
Email integration00 Ratings8.031 Ratings00 Ratings
Mobile Access00 Ratings7.126 Ratings00 Ratings
Timesheet Tracking00 Ratings7.626 Ratings00 Ratings
Change request and Case Management00 Ratings8.027 Ratings00 Ratings
Budget and Expense Management00 Ratings7.019 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Aha! Roadmaps
-
Ratings
Atlassian Jira
7.5
21 Ratings
3% below category average
productboard
-
Ratings
Quotes/estimates00 Ratings7.517 Ratings00 Ratings
Invoicing00 Ratings7.813 Ratings00 Ratings
Project & financial reporting00 Ratings7.219 Ratings00 Ratings
Integration with accounting software00 Ratings7.516 Ratings00 Ratings
Best Alternatives
Aha! RoadmapsAtlassian Jiraproductboard
Small Businesses
Notion
Notion
Score 8.7 out of 10
Stackby
Stackby
Score 9.0 out of 10
Notion
Notion
Score 8.7 out of 10
Medium-sized Companies
ProductPlan
ProductPlan
Score 9.5 out of 10
InEight
InEight
Score 8.5 out of 10
ProductPlan
ProductPlan
Score 9.5 out of 10
Enterprises
Roadmunk
Roadmunk
Score 6.3 out of 10
InEight
InEight
Score 8.5 out of 10
Roadmunk
Roadmunk
Score 6.3 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Aha! RoadmapsAtlassian Jiraproductboard
Likelihood to Recommend
7.3
(22 ratings)
8.3
(221 ratings)
8.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(37 ratings)
-
(0 ratings)
Usability
6.3
(5 ratings)
7.8
(62 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
8.0
(4 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
8.0
(2 ratings)
-
(0 ratings)
Support Rating
9.1
(7 ratings)
8.0
(24 ratings)
9.0
(3 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
8.0
(2 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(9 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aha! RoadmapsAtlassian Jiraproductboard
Likelihood to Recommend
Aha!
It is great for organizations that want to ensure that the work they focus on is the work that will have the most impact on value and drive them toward their strategic objectives. I consider it to be a real Product Management tool. If all you are looking for is a tool to hold your product backlog or collect customer feedback, then Aha! is probably going to be overkill for your needs
Read full review
Atlassian
Jira facilitates software development, bug tracking, and sprints. It's ideal for structured workflows, issue management, and customer communication. However, more straightforward tools might be more efficient for highly creative, unstructured tasks or tiny, agile teams with quick visual overviews. Jira's complexity can be overkill for basic task lists.
Read full review
productboard
productboard is a fantastic piece of software for capturing product insights. I use it frequently very week to update suggestions for the product for new features. I also use it for enhancement suggestions. When speaking to customers or prospects, if it comes to light that there are features or changes that they would like to see within our software, I log and record these through Insights. Its a great place to capture this information. It provides me a platform to ensure that this information is accurately captured and I can be confident that it will be addressed in an appropriate manner and not get ignored.
Read full review
Pros
Aha!
  • Aha! is an all around product management suite. It is great for breaking product plans into initiatives, features, and user stories. This helps the organization understand the product plan and what is driving individual work items. Unlike Jira and project management tools, it helps you prioritize by major themes, features, and releases. Once you start to use it, you can't go back to a project management tool because the views for organizing and prioritizing features just isn't there.
  • Aha! also excels at idea management. You can create a portal for users to submit ideas and manage them through a workflow. Users can submit ideas through a variety of channels, including email, ZenDesk, and SalesForce. You can even attach account values to an idea submitted through SalesForce, though the UI in SalesForce is a little kludgy. This is a great feature for those that have the capacity to manage feedback this way, but be aware that it takes time to manage.
  • Aha! works pretty well with Jira so that project managers can have their backlog that is understandable to the business and engineering can break down those work items however they want.
  • Aha! also has a lot of useful integrations: Slack, ZenDesk, Zapier, etc. It also integrates with every major software project management tool on the market: Jira, Pivotal, Rally, Redmine, and TFS.
Read full review
Atlassian
  • Integration of tools like Bitbucket, Github, etc., has made it easier to track the code changes, pull requests, and branches linked to the respective ticket.
  • The detailed tracking system in JIRA has helped the teams prioritize and understand the project tasks and issues.
  • JIRA's project tracking board helps you keep track of the project, its flow, and expectations in a structured format.
Read full review
productboard
  • Roadmap Management - Add/update the existing roadmap
  • Progress Tracking - Track development progress of various features on the roadmap
  • Gathering insights - Connect different sources to gather insights into a feature on the roadmap.
Read full review
Cons
Aha!
  • The roadmap feature presentation web page could use some better visuals. It's a little bland and grey.
  • The mobile app only shows you what you are assigned. I am not able to manage through the mobile app--I need to use the web page.
Read full review
Atlassian
  • The interface is not intuitive to learn for new users
  • JQL is similarly challenging for newbies
  • It's possible to accidentally move issues from one sprint to another without realizing your mistake
  • Certain issue attributes aren't available in certain view (e.g. story points from the epic overview)
Read full review
productboard
  • Far too expensive per seat
  • No way to track/manage projects
  • No way to abstract sets of features into larger buckets for high-level presentations
Read full review
Likelihood to Renew
Aha!
No answers on this topic
Atlassian
This is because Jira Software generates a huge profit for an affordable price. Having a tool that makes team management transparent and effective is very valuable.
In addition, the renewal of Jira Software and all Atlassian tools is predictable and clear, as the prices are published on the Atlassian website and there is no pyramid of intermediaries.
Read full review
productboard
No answers on this topic
Usability
Aha!
I think Aha! works really in general, it offers a very comprehensive and well-structured platform that supports strategic product management at scale. Although there is a learning curve for new users and a few areas to be improved. Overall, it is highly usable for experienced product teams who need a robust roadmap tool.
Read full review
Atlassian
The interface is simple and easy to use if you have some experience with it. Configuration is also logical most of the time. However, less experienced users tend to find themselves lost in some tasks - usually complex project configuration- but sometimes simple things, such as seeing why a user can't move issues in a workflow. Jira configuration requires a good amount of experience - and even experienced users often resort to documentation. It's a tool that's easy to use if you know what you're doing and where to find the proper documentation, but novice users tend to find it challenging.
Read full review
productboard
No answers on this topic
Reliability and Availability
Aha!
No answers on this topic
Atlassian
Did not face any issues and whenever they plan maintanance they update all of us very well in advance also so in that view we are good with the product stability.
Read full review
productboard
No answers on this topic
Performance
Aha!
No answers on this topic
Atlassian
Performance is really good though it holds lot of data it loads quickly especially search operation also get the results very quickly as needed hence its good
Read full review
productboard
No answers on this topic
Support Rating
Aha!
We've always had excellent support whenever we need help from the company or need questions answered regarding the setup and installation of the product. Tickets are answered in a timely fashion and there's minimal back and forth to get issues resolved, which are rare.
Read full review
Atlassian
I have not had a chance to contact JIRA's customer support. It does offer extensive documentation, although it often feels too technical for me. There is also a JIRA training app that lets you take little lessons and quizzes on different areas (e.g., JIRA basics, agile). I did find it a helpful way to teach myself.
Read full review
productboard
Support is awesome and very responsive
Read full review
In-Person Training
Aha!
No answers on this topic
Atlassian
Had received training from our own internal user so it was good and also very easy to understand topics and many tasks in the UI are self explanatory and we can do by our own
Read full review
productboard
No answers on this topic
Online Training
Aha!
No answers on this topic
Atlassian
One of their strong points i stheir documentation. Almost all of the basic set up needed within JIRA is available online through atlassian and its easy to find and very precise. The more critical issues need to be addressed as well and hence the rating of 8 instead of a 9.
Read full review
productboard
No answers on this topic
Implementation Rating
Aha!
No answers on this topic
Atlassian
Take your time implementing Jira. Make sure you understand how you want to handle your projects and workflows. Investing more time in the implementation can pay off in a long run. It basically took us 5 days to define and implement correctly, but that meant smooth sailing later on.
Read full review
productboard
No answers on this topic
Alternatives Considered
Aha!
In terms of outright features, a lot of roadmapping tools have the same feature set. We chose Aha! based on look-and-feel, the easy learning curve, and the reviews it has. Between collaboration, milestone tracking, comment threads, and content importing and exporting, we had every feature in Aha! that we were looking for.
Read full review
Atlassian
monday.com cannot be integrated with CI/CD tools, whereas Atlassian Jira integrates with CI/CD tools seamlessly. Atlassian Jira has strong Agile and Scrum support. Coming to monday.com, it has basic agile functionality. But Atlassian Jira has a complex UI, and monday.com has an intuitive, drag-and-drop interface. Overall, Atlassian Jira provides features like Agile project management, DevOps integration, and customizable workflows.
Read full review
productboard
Productboard is leaner, easier to use, and cleaner than Aha! I switched from Aha! to productboard and did not regret the decision. Aha! may be better suited to larger operations or teams, but productboard is perfect for smaller teams and solo product managers.
Read full review
Contract Terms and Pricing Model
Aha!
No answers on this topic
Atlassian
Product is rellay good but pricing part I am not aware
Read full review
productboard
No answers on this topic
Scalability
Aha!
No answers on this topic
Atlassian
Atlassian Jira is highly stable and good with its performance and its has all the required scalability features as business needs
Read full review
productboard
No answers on this topic
Return on Investment
Aha!
  • It has helped us improve our product lifecycle communication. We have less wasted time spent figuring out where the project is and what it's waiting on. This has helped departments further down the project better use their time so they're already aligned with what's happening rather than waiting for a handoff.
  • Aha! has helped include our customers more in our product planning and especially in our bug fixes and new feature roadmaps.
  • Aha! has improved our strategy meetings or roundup discussions by storing everything in one place. They're shorter and more focused.
Read full review
Atlassian
  • Atlassian Jira's robust workflow automation has boosted team efficiency, shortening delivery cycles and driving a positive ROI through improved project management.
  • Its advanced reporting and integration capabilities have enabled data-driven decisions, aligning operations with key business objectives.
  • However, the steep learning curve can delay adoption, potentially hindering short-term ROI.
Read full review
productboard
  • Handle better the needs/request of big customers
  • Identify quick wins and big bets to positive impact the business
  • Win time to report faster on roadmap to other stakeholders of the company
Read full review
ScreenShots

Aha! Roadmaps Screenshots

Screenshot of Goal TrackingScreenshot of Ideas PortalScreenshot of Features BoardScreenshot of Visual RoadmapScreenshot of Progress ReportScreenshot of the collaborative whiteboard