Anaplan is a scenario planning and analysis platform designed to optimize decision-making in complex business environments so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, the Anaplan platform surfaces key insights.
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Google Analytics
Score 8.2 out of 10
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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Piano Analytics
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…
Google Analytics obviously benefits from more functionality, the ability to track users and also integrate commercial revenue on the 360 GA - which would be a fantastic feature. In the tender process, GA did not have the …
For our department we prefer to use AT Internet because we have been trained and we know the tool well. However when we create new ephemeral mini sites (which is quite rare) we may have to use Google Analytics because the solution seems simpler and faster to integrate for our …
AT Internet is more comprehensive than Google Analytics. It allows you to make personalized requests, to access the API easily with high quotas. Other tools accompany the analytics solution and are included in the license. Data are also stored and processed in European Union …
To be very honest, it was a decision made before I joined the company. I think that if I had the choice, I would prefer to use Google Analytics from a media perspective. However, it is also a question of budget as Google Analytics Premium is more expensive.
Allows for more independence (vs. Google). The accuracy of the data is better (not a panel of data). Proximity (we can easily be advised by their team and get support).
Verified User
Consultant
Chose Piano Analytics
According to Gartner, AT Internet is one of the best web analytics solutions on the market. Adding to this, we wanted to make sure that we get a secure solution in terms of legal issues. Furthermore, when considering the pricing of AT Internet, this solution is quite …
AT Internet is more comprehensive and provides a lot of filters in easy ways, especially for websites that has various subdomains and pages used for different purposes. Also, the trend analysis and the ability to create reports and design them the way we want is very, very …
AT Internet has many advantages over both such as fully processed real-time data availability (vs. comScore/ Adobe), video and audio analytics (vs. Google) and enhanced support.
AT Internet is as easy to use as GA, if not more. AT Internet has a much higher respect for user data privacy than Google does and won't use it for advertising. Data stays in Europe which, given how the US has little respect for user privacy and given how unpredictable their …
Actually, AT internet did not stack up against other solutions. AT Internet is very expensive comparing other solutions. There are many open-sources and free tools in the market like Matomo. So we stopped to use AT Internet.
AT Internet has a poor user interface and it is very difficult and not intuitive to quickly find the relevant information. However, there are a lot of fields (dimensions & metrics), so I guess if you are used to using the tool, it is quite interesting but paid training is …
I've implemented a number of projects for Anaplan for Sales Performance Management use cases. It is obviously built for financial planning, but it allows for a lot of flexibility for territory and quota, ICM, sales forecasting, and other important use cases. Territory and Quota is very powerful in the tool as it organize complex assignment structures into hierarchies for easier analysis and reporting.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
Anaplan removes the time consuming process of integrating the results of individual spreadsheets.
Anaplan facilitates the standardization of assumptions across all sub-processes
Anaplan provides full transparency of the calculations and source inputs
Anaplan allows us to automate certain planning processes that would have been impossible when relying on the computational capabilities of an individual computer.
Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
Anaplan is a very strong multi-dimensional modeling tool that provides a calculation engine to empower a complex planning process. It is fairly easy to learn for those with experience in similar tools, or excel. It forces structure and auditability that spread sheets do not have, along with extensive security capabilities
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
As a user it is a very simple tool, but at the same time with a very mature and powerful calculation engine. It is very easy to switch from excel or traditional tools with added capabilities of multi dimensionality and real time calculation engine to see quick insights needed to create plans and scenarios
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
There are very few outages. Maintenance is scheduled on two or three Saturdays per month, so as not to affect businesses. When there is an outage, users are kept informed of progress to restore the platform and typically this takes no more than an hour. Anaplan customer support is very responsive if we ever have questions about platform issues
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
Everything is calculated in memory in the cloud. It's nearly instantaneous updates when you make changes. The only time things get a little slow is when you have a massive model with very intricate calculations...but "slow" for Anaplan is not what I would call "slow" for something like Hyperion. We used to have Hyperion calcs that ran for 60 mins before you could use data. The equivalent would be 60 seconds in Anaplan.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
Support quality has dropped since Thoma Bravo has taken over. I think some serious re-focus needs to happen here -- part of the beauty of being in the Anaplan community was how involved you felt in it before. Before I didn't dread sending a support ticket, now I am starting to.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
In my opinion, in-person training is always the best if you have the option to do so. This allows real-time interactions with the instructions, whereas the online training I took required me to write-down questions, email them, and wait for responses. This slows down the process, as you can imagine. That said, in-person training is an extra cost and it likely isn't needed for everyone. I would suggest selecting a small number of people to take in-person training and then having them act as mentors to the rest of your team. That way, as the rest of the team takes the online training, they have a resource to help them in real time.
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
Anaplan training materials are clear, simple, easy to understand and to follow. Visuals are excellent. The vendor is good at updating training materials in a timely manner and encouraging users and administrators to keep coming back to Academy site for refresher courses or new feature courses. I really like their interactive diagrams
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
One key insight from implementing Anaplan is that success comes from focusing on designing the process, not just building the model. Anaplan is extremely flexible—there are very few planning scenarios it cannot support—but that flexibility means the project needs strong governance, clear ownership of requirements, and a well-defined data model. When those foundations are in place, implementations are fast, iterations are easy, and users can quickly see value. In our projects, both Financial Planning and Integrated Business Planning models were adopted smoothly because we involved business users early, kept the model design intuitive, and leveraged Anaplan’s Excel-like syntax and user-friendly dashboards. The result was more efficient day-to-day work, reduced manual tasks, and increased collaboration across teams. In short: when you combine Anaplan’s flexibility with a structured implementation approach, adoption and value realization happen quickly.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Anaplan is more powerful than Pigment considering that it is an Enterprise class system and is able to manage bigger data sets. Anaplan allows for advanced scenario modeling and formula capabilities along with custom reporting functionalities. Anaplan has proven its capabilities and stability across various use cases and across bigger enterprises when compared to Pigment which is still in earlier phases of its development
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
We have managed to leverage Anaplan for financial planning and forecasting across the business. It is now used by almost every department, with more than 50 users (but I know of companies that have hundreds of users) and still the platform is quick and reliable. It is easy to make changes to divisions and departments or add users and apply different user settings - the core part of the model is not affected and end users can continue their work without any disruption
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
Anaplan's implementation led to a significant reduction in planning cycle errors and bugs, streamlining processes and improving overall accuracy in data inputs
Standardizing the planning process and enabling cross-functional collaboration through Anaplan enhanced our ability to adapt swiftly to changing business needs, resulting in improved agility in decision-making
The platform's capabilities, especially in Demand Planning and Supply Chain, positively impacted our ROI by optimizing resource allocation and solving complex business problems efficiently across multiple functions
Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
You just have to know how to find the information and interpret it.
