Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Lead411
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$99
per month per user
Outreach
Score 8.3 out of 10
N/A
Outreach is an agentic AI platform for revenue teams that infuses purpose-built agents, conversation intelligence, and assistive insights to power use cases across revenue motions, from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting.N/A
Pricing
Apollo.ioLead411Outreach
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Basic Plus Unlimited
$99
per month per user
Enterprise Limited
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioLead411Outreach
Free Trial
YesYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeOptionalNo setup feeOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.Pricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.
More Pricing Information
Community Pulse
Apollo.ioLead411Outreach
Considered Multiple Products
Apollo.io
Chose Apollo.io
Apollo.io's ability to push contacts directly through our CRM makes outreach a breeze. The pricing has been our biggest decision factor, I've found it to be the cheapest with the same if not more features. I've used their competitors in the past and I always opt to use …
Chose Apollo.io
We've evaluated ZoomInfo, Outreach, Salesloft, and HubSpot Sales Hub as Apollo.io alternatives. Apollo.io won out with its unified interface for lead gen, AI messaging, and analytics—reducing tool switches, costs by 30%, and ramping up outreach speed. No other matched its …
Chose Apollo.io
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the …
Chose Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did …
Chose Apollo.io
Way more accurate than both of the other programs.
Chose Apollo.io
Better package options and filters
Chose Apollo.io
Compared to ZoomInfo, Apollo.io offers comparable data coverage at a fraction of the cost with a more intuitive interface. Against Common Room, Apollo.io is more outbound-execution focused while Common Room excels at signal aggregation. Warmly serves a different real-time …
Chose Apollo.io
My company chose Apollo.io but I do prefer it because of the UI and customer service.
Chose Apollo.io
We liked Apollo.io's interface and easy to understand pricing structure more than the rest. We also felt that Apollo.io's value was higher as it included a lot of other features that we currently aren't taking advantage of for the same if not lower price than its competitors. I …
Chose Apollo.io
Apollo.io was recommended to me as it was a preferred source for lead generation.
Chose Apollo.io
Apollo.io’s lists are higher quality and deliver ability is better.
Chose Apollo.io
We have integrated Hubspot with Apollo.io. Apollo.io is great but the CRM tools of Hubspot are better for our use.
Chose Apollo.io
Apollo.io is great for getting the exact contact info that these AI tools will not provide. They won't provide names or contact information.
Chose Apollo.io
Apollo has everything with in it and does not require any extra integration and extra tools to be purchased to manage emails, pipelines and does not need to depend on excell sheets for managing everything. It increase productivity and also help me getting right party contact …
Chose Apollo.io
I think Apollo.io has better data than some of the leads we've found through LinkedIn
Chose Apollo.io
I started with Apollo.io, and it was initially overwhelming, but I got the hang of it.
Chose Apollo.io
Cannot provide at this time a full scope, but generating leads is the best so far.
Chose Apollo.io
Apollo.io is usually better than saleshandy and Lusha because it does many sales tasks in one platform. Lusha is mainly used to find contact details like emails and phone numbers, and saleshandy is mostly used for sending cold email campaigns. Apollo.io, however, combines both …
Chose Apollo.io
I used Growbots for year many years ago, it landed me exactly one client. Apollo.io is much easier to use and has gotten me way more results.
Chose Apollo.io
Apollo is much better than lemlist because it gives you more comprehensive offerings in terms of CRM, automated messages, and the UI is much easier and better.
Chose Apollo.io
Similar, much more affordable for the same type of product.
Lead411
Chose Lead411
Lead411 stands out against Lusha with more accurate data, deeper firmographics, and intent signals that improve targeting. While Lusha offers simplicity and quick lookups, Lead411 provides broader coverage and stronger integrations for scaling outreach. I selected Lead411 …
Chose Lead411
Lead411 is the best priced by far for unlimited leads, in fact, I don't think any of the others even HAVE unlimited leads
Chose Lead411
Database builders never rely on only one database source, but for us, Lead411 is always the first place we turn.
Chose Lead411
We have used a few big players such as zoom info and db Roberts. I would say that each of those tools seemed to generate the same amount of qualified contacts for us and were every bit as intuitive. The main difference was that Lead411 provided all of that at a much better …
Chose Lead411
Value of Lead411 is better for a smb. In my opinion, Intent data not as good but good enough.
Chose Lead411
Lead411 is pretty similar to Zoominfo. The only difference was being able to put contacts into an email flow that would initially email for me and then also follow-up two weeks later automatically. I never had to put the emails into my own email browser and could do everything …
Chose Lead411
We've also used RocketReach. All of the others we have tried appear to only provide information that I can easily get from my own Linkedin account, making them a waste of our time & money. We have always come back to Lead411. The breadth & depth of information they provide is …
Chose Lead411
Lead411, provided us more bang for our dollar. Comprehensive information at a good price; after careful comparison, we chose Lead411 because of its value. But it's not a poor man's platform, it's very robust and provides excellent search capabilities too.
Chose Lead411
Data.com - out of business. NetProspex - sold to Dunn and Bradstreet. Lead411 is the least expensive of all legitimate data providers.
Chose Lead411
I do not have experience with other companies. I chose [Lead411] for their generous offer of 50 emails
Chose Lead411
The database they have is much bigger than some other companies I have worked with. Their pricing is also good and is budget-friendly and working on the advanced search function is quite intuitive.
Chose Lead411
We had never used a service such as this and for the price and tools available, it made the most sense for us.
Chose Lead411
The other products we evaluated either had less data or were far more costly. Lead411 has been a good value for us.
Chose Lead411
Zoominfo is too expensive and Uplead has a terrible trial period and I could not accurately test it before purchase
Chose Lead411
All other tools are max capturing information from a website or other sources. Mostly they are landing into toll-free numbers or customer support. We people in our organization looking for board numbers which direct to decision-maker easily.This tool resolves the issue for us. …
Chose Lead411
So far, in my short month using this program, I have managed to land business with two companies! The pricing helps.
Chose Lead411
Lead411 is nice because we have control over the searches.
Chose Lead411
So far it has been the most consistently reliable services we have used for this purpose
Chose Lead411
I have had more success with Lead411 during a trial period compared to their competitors in terms of reaching the targeted prospect by email.
Outreach
Chose Outreach
We initially used Chorus, but that, at the time, was only really suitable for call coaching.

We have looked at Gong but we felt the customer service and sales process thorugh Outreach was better.
Chose Outreach
Nooks, RingCentral Contact Center and Orum
Chose Outreach
Salesloft and outreach are like adidas and puma. very, very similar tools.
Chose Outreach
I have not been directly involved in the usage of ScratchPad, but I find it's call recording / AI to be more beneficial.
Chose Outreach
I would say it's pretty comparable. I think Outreach is probably more robust and customizable.
Chose Outreach
Outreach is our current sales engagement tools. Data flow better sfdc and Outreach is smooth as well.
Chose Outreach
They're not direct competitors, but they share many of the same functionalities. Gong has a greater focus on spoken communications, such as calls and demos, rather than emails. I think Gong also has stronger AI capabilities at the moment. However, I don't believe so, Gong would …
Chose Outreach
In order of what my choices would be with the options above:
Apollo, Salesloft, Outreach, Unify, Amplemarket
In my opinion, Apollo is terrible and the only reason it is still solvent is that startups with no money need a solution to have some sort of data enrichment and have a …
Chose Outreach
Outreach is like SF is for CRM, absolutely the leading software to use. Wouldn't change it for another option even if they made me pay for it.
Chose Outreach
Outreach is a great tool, but it may not be the most effective one. It is very cost-effective, but teams can easily outgrow outreach. Outreach is more sophisticated than Salesloft. However, Apollo is far more refined and more in-depth from a functionality standpoint. I would …
Chose Outreach
Outreach has better email deliverability and brand reputation compared to its competitors. The pricing and licensing model also fits in with our requirements. Importantly, our leadership and sales teams recommend using Outreach, as they are comfortable with the platform due to …
Chose Outreach
We stuck with Outreach in the past because Groove did not have as advanced trigger options, but we liked the benefits that Groove has with a native Salesforce integration. Ultimately, we stayed with Outreach because we did not have the bandwidth in order to implement a new …
Chose Outreach
SurveyMonkey, Qualtrics XM for Customer Frontlines and Gainsight CS
Chose Outreach
This was a company decision before I joined.
Chose Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to …
Chose Outreach
Outreach is more detailed and gives you mroe abilility to drill down than Apollo. Apollo may be better for fidning outbound data source but it falls short in other areas and overall is a lesser tool in my opinion. Outreach also is more visual with showing responses and …
Chose Outreach
Outreach has the superior task workflows and sequence workflow. If that is what you are hoping to use Outreach has you covered. They also have the pipeline management that is passable and then Kaia which can add in the call coaching. Overall it has everything that you need in …
Chose Outreach
I find Outreach more robust and I can do more within the platform. However, I do think Salesloft was easier to manage. When I say this, I mean that getting tasks done quickly and managing the sequences + prospects within them was more flexible (less errors and ease of use / …
Chose Outreach
I like Outreach because it seems to be the most efficient and easiest to use.
Features
Apollo.ioLead411Outreach
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
Ratings
4% above category average
Lead411
8.0
Ratings
3% above category average
Outreach
-
Ratings
Advanced search8.40 Ratings8.10 Ratings00 Ratings
Identification of new leads8.20 Ratings8.00 Ratings00 Ratings
List quality7.80 Ratings7.70 Ratings00 Ratings
List upload/download8.40 Ratings8.30 Ratings00 Ratings
Ideal customer targeting8.00 Ratings8.20 Ratings00 Ratings
Load time/data access8.10 Ratings8.10 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
Ratings
5% above category average
Lead411
7.8
Ratings
0% above category average
Outreach
-
Ratings
Contact information8.30 Ratings7.60 Ratings00 Ratings
Company information8.40 Ratings8.30 Ratings00 Ratings
Industry information8.00 Ratings7.60 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
Ratings
5% above category average
Lead411
7.6
Ratings
2% above category average
Outreach
-
Ratings
Lead qualification process7.90 Ratings7.80 Ratings00 Ratings
Smart lists and recommendations7.50 Ratings7.40 Ratings00 Ratings
Salesforce integration8.10 Ratings7.40 Ratings00 Ratings
Company/business profiles8.10 Ratings7.70 Ratings00 Ratings
Alerts and reminders7.70 Ratings6.80 Ratings00 Ratings
Data hygiene7.50 Ratings7.00 Ratings00 Ratings
Automatic data refresh7.50 Ratings7.50 Ratings00 Ratings
Tags7.80 Ratings9.30 Ratings00 Ratings
Filters and segmentation8.20 Ratings7.70 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
Ratings
3% above category average
Lead411
8.6
Ratings
14% above category average
Outreach
-
Ratings
Sales email templates7.50 Ratings8.20 Ratings00 Ratings
Append emails to records7.90 Ratings9.00 Ratings00 Ratings
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Apollo.ioLead411Outreach
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User Ratings
Apollo.ioLead411Outreach
Likelihood to Recommend
8.6
(0 ratings)
8.4
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
9.0
(0 ratings)
8.5
(0 ratings)
Usability
8.3
(0 ratings)
8.4
(0 ratings)
8.3
(0 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
9.1
(0 ratings)
Support Rating
7.0
(0 ratings)
9.1
(0 ratings)
9.5
(0 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
8.2
(0 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
5.5
(0 ratings)
-
(0 ratings)
4.5
(0 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
8.6
(0 ratings)
User Testimonials
Apollo.ioLead411Outreach
Likelihood to Recommend
If a company is looking to do higher volume email and phone outreach, Apollo.io is a good tool. I would recommend first verifying if this type of outreach works with your offering. If it does, this tool will be very helpful for you.
Read full review
[Lead411 is well suited for] lead generation where the phone numbers are verified and the email addresses are verified, I find them to have a high rate of accuracy. The ability to filter to the verified information is very user friendly. I do wish the number of verified emails and phone numbers were higher.
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Outreach has made a huge impact to our business. As with any software, the key is in the implementation and making sure that all reps are onboarded and trained effectively to maximise the platforms capability. We have a sales team of 35, which includes customer success, whilst the platform may be suited for a larger business, for a company of this size this has been ideal
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Pros
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
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  • Building sequences, using a omni channel approach.
  • Detailed report of each team members activity (email, calling, socials etc.)
  • Clear overview of prospect and account summary.
  • Straight to the point menu navigation.
  • Email outbox, very useful for analysing low hanging fruit.
  • Good integration with other tools.
Read full review
Cons
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
  • I do get a few emails that HubSpot says "bounced globally" which means I wasted an export. I think it's under 5%, so it's not a major issue.
  • The UI is adequate, but not fun to use. Others with better UIs had less or less accurate data though.
Read full review
  • When sequencing, I need to mark multiple leads, and using the search bar, it will uncheck all the leads that were previously checked.
  • Calls drop constantly.
  • Syncing contacts and leads with SF is challenging. The buttons to synchronize with CRM are available when searching for a contact or lead, but you cannot sync it when viewing the lead or contact itself.
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Likelihood to Renew
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
Read full review
Based simply on cost savings, it would make the most sense for us to utilize Salesforce Sales Engagement moving forward. We already pay for access as part of our contract and it would provide more users with access to a sales automation tool. Upon vetting its capabilities, we've determined it can effectively replicate the core functionality that we get out of Outreach.
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Usability
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
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I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
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Overall, Outreach is usable and scalable across team sizes. The only reason I give a nine and not a 10 is that there are improvements that can be made within the reporting feature. It is usable, but not everyone can easily self-learn the best practices. At times, it may require building 2-3 reports and then using a VLOOKUP in Excel to achieve the desired outcome.
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Reliability and Availability
No answers on this topic
No answers on this topic
For the most part Outreach is always available. There are sometimes when they do a new update, and things might get glitchy for a couple of days. They usually fix it very quickly. Same thing if the dialer goes out or something. It is always handled in a timely manner.
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Performance
No answers on this topic
No answers on this topic
Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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They are very good at responding to my questions.
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There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
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In-Person Training
No answers on this topic
No answers on this topic
We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
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Online Training
No answers on this topic
No answers on this topic
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
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Implementation Rating
No answers on this topic
No answers on this topic
I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
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Alternatives Considered
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the Apollo.io extension works a lot better than ZoomInfo because ZoomInfo always gives you a lot of errors, and sometimes it doesn't work or load. For the most part, Apollo.io does, and I never have an issue with the extension as well.
Read full review
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
Read full review
They're not direct competitors, but they share many of the same functionalities. Gong has a greater focus on spoken communications, such as calls and demos, rather than emails. I think Gong also has stronger AI capabilities at the moment. However, I don't believe so, Gong would be ideal for prospecting and mass outreach, as Outreach is. Outreach is more suitable for exploration and outbound communications management, whereas Gong is better suited for deal and pipeline management and analysis.
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Scalability
No answers on this topic
No answers on this topic
When I first joined the company we were a sales team of 10. Over the last 4 years we have grown to 30 and have used Outreach the entire time. Everyone uses Outreach and it works for virtually any size business. The seat model works perfectly for any size company plus Outreach can handle hundreds of thousands of emails being sent out. We never have to worry about throttling or any type of lag time based on usage. This is key when scaling.
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Return on Investment
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
  • The majority of my closed business since my subscription began about a year ago has come from intelligence and contact information from Lead411, a figure that many times exceeds the cost of the subscription. Fantastic investment.
  • Using Lead411 is like having my own inside sales rep conducting company research, finding out relevant contact information, compiling sales triggers in specific vertical markets, and much more. Frees me up to sit on appointments and sell.
  • Lead411 does the grunt work for you, giving you back countless hours in your sales month for actual selling and moving deals through the sales process, significantly speeding up my sales processes from initial appointment to closed business. My typical sales cycle before Lead411, from initial contact to signed contract in hand, was 8-10 weeks. Since using Lead411, it's now 4-6. Yes, that big a difference.
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  • Much higher outbound volume, with more demos booked as a result. More demos = more revenue from deals that end up closing.
  • Shorter ramp time for new reps; outreach is very set-it-and-forget; we can add leads to a sequence for new sellers; and their output is all coming from one place.
  • Has allowed us to iterate on our outbound strategy, pivot away from what isn't working, and double down on what is -- thereby optimizing for what will bring in more new business.
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ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Lead411 Screenshots

Screenshot of advanced search within the Lead411 platformScreenshot of the AI Dashboard used to find the most relevant and ready-to-purchase prospects quicklyScreenshot of where to contact prospects directly in the platform, create follow-up sequences and flag important prospects all within the platform.Screenshot of Lead411 a pricing options.

Outreach Screenshots

Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.