Ataccama ONE vs. Porch Group Media

After evaluating many of the leading data governance/management tools in the industry, Ataccama ONE quickly became a front-runner for our firm's needs and requirements. I particularly like how Ataccama focuses on investing a portion of its revenue on user-suggested enhancements - they truly want to grow with their clients, which is what we were looking for.

We have found Launchpad to be useful for almost every lead-generation activity.

• It is one of the leading data quality tools in the industry, in our opinion.
• Offers free data profiling.
• Integrates with other tools for complete end-to-end lineage.

• Intuitive navigation across software
• Easy target/lead builder selections
• Complete email marketing solution for small businesses and big corporations
• Clear directions for beginning, planning, implementing, executing, reporting
• Easy-to-use creative email templates

• Does not support as wide of a tech stack range as I would like.
• It would be nice if it came with a user hotkey function out of the box.
• Having concurrent user usage licenses would be ideal.

• Site flow could be more intuitive
• Logical flow of process
• Remove extra steps
• Provide more in-depth reporting
• Ability to name campaigns the same name
• Create standard order or reporting templates

One of the key factors in our choice to onboard Ataccama was its usability - general end users have everything at their fingertips, it is not difficult for IT developers to setup the tool, and it has been an overall pleasure.

There is room for improvement

Support has been excellent to date - very user friendly and knowledgeable to help support our needs and issues as they arise.

It has been fantastic!

Would be great to have an easier white-label

Ataccama ONE was a clear winner during our evaluation of many other products/vendors. Their offering was the best suited for our needs, and they are a company that we want to grow with over time.

I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products

• With Ataccama ONE our users can trust the data and learn more about it quickly and easily.
• Management can focus on other priorities knowing that the data is well-governed.
• Having transparency around the data has been a key benefit to our users.

• Launchpad has let us create and deliver lead files and email campaigns faster than ever before.