Product Configuration Software

Best Product Configuration Software include:

GenAlpha Equip, SpinCar (Pulsar AI), DriveWorks, Zakeke, ACATEC, Printbox, Photo Products Online Software, Simplio3D, 1st Architect, Aryel and ATLATL.

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Salesforce Revenue Cloud

Salesforce Revenue Cloud (formerly Salesforce CPQ or SteelBrick) is built and delivered on the Salesforce Platform and Salesforce1 Mobile App which enables users to create accurate sales quotes quickly and submit error-free orders on the fly from any device.


SketchUp is 3D modeling software with an emphasis on usability. SketchUp is a Trimble product.

Oracle Fusion Cloud PLM

Oracle Fusion Cloud PLM is a collaborative platform that helps users bring product ideas to market faster by standardizing and structuring the data and processes that go into innovating, developing, and commercializing products and services. It includes the capabilities of the former…

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M1, from ECI Software Solutions headquartered in Ft. Worth, is an all-in-one manufacturing ERP software solution, built for small and medium-sized discrete manufacturers.

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Verenia CPQ

EosCPQ is a cloud-based configuration, pricing, and quoting software solution offered by Verenia. EosCPQ includes features such as a powerful rules engine, dynamic product visualization options, and web lead generation with product configuration / quote forms.

Configure One

Configure One is a CPQ and e-catalog tool that allows users to visualize complex product configurations in 2D and/or 3D, and generate quotes and orders based on valid configurations. Configure One integrates with ERP, CRM, and CAD systems. It also includes features for manufacturers,…


DriveWorks Design Automation & Product Configurator software, from the company of the same name in Thelwal, is for companies where designs or orders are the ‘Same but Different’. DriveWorks software is used to automate repetitive tasks in the design process and to streamline the…

Experlogix CPQ (with e-Con CPQ)

Experlogix CPQ (including capabilities of the former e-Con CPQ) helps businesses sell custom products and services. No matter how many options or variations, its guided selling tools, API integrations, calculator and rules engine produce proposals that meet customer needs; it is…

eRep CPQ

eRep CPQ, from ERP specialist BCA Technologies headquartered in Maitland, is a CPQ and product configuration tool.


Simplio3D is a product viewer, product configuration and AR platform that creates interactive and immersive 3D renderings to increase sales. Its developers boast years of experience in software development and aim to provide a more accessible approach to configuration-quotation…


Zakeke is a cloud platform empowering retailers and brands to offer their customers a complete set of tools for Visual Customization, 3D & AR Configuration, and Virtual Try-On. Customers became creators, being able to customize products with texts, images, materials, colors and…

Printbox, Photo Products Online Software

Printbox is an enterprise-level solution designed for a photo product business. it aims to help boost online shops' performance with a combination of ready-to-use software and customizable solutions. From multiple journey paths, through editors for a variety of photo products, to…

SpinCar (Pulsar AI)

SpinCar headquartered in New York, with the acquired Pulsar AI, offers automotive dealers, wholesalers and OEMs their eponymous digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions aim to build trust between buyers and sellers by…


ACATEC is a product configuration or CPQ solution from the German company of the same name.

Epicor CPQ

Epicor CPQ, formerly KBMax, is an interactive 3D UI CPQ solution that enables customers and sales users to configure simple or complex products on any device, now from Epicor since the May, 2021 acquisition.

Verenia CRM
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Verenia CRM is a CRM (Customer Relationship Management) solution built by manufacturing professionals to serve the unique needs of manufacturers. It connects everyone involved in the sales process, from the top floor to the shop floor, by providing a 360-degree view of customer activity,…

Lyra CRM
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LYRA CRM, Offer & Service Management is an application developed and distributed by Softeam headquartered in Lecco, Italy, presented as suitable for responding to the needs of companies that produce complex BOM machines and plants. It is designed to increase the productivity of sales,…

Customer's Canvas

Customer's Canvas is a web-to-print solution that helps businesses of all sizes manage printing operations related to business documents, posters, labels, apparel designs, wall decorations and more. It comes with a WYSIWYG editor module, which lets end-users design products using…

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encoway GmbH offers their eponymous CPQ software product family. The platform supports online sales, showrooms, and it provides a solution to develop product logic, maintain product data, and import data from other systems.


Since 1991 ORISA has developed configure price quote (cpq) software for product and variant configuration. Qualified employees create customized demanding and individual solutions at the company headquarters in the university city Jena. The vendor states their clients are manufacturers…

CAS Merlin
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CAS Merlin is a CPQ solution from CAS Software AG headquartered in Karlsruhe.

IS Packaging - ERP for Packaging Manufacturers

With IS Packaging, Aicomp offers an industry-specific ERP system that is optimized specifically for the requirements of packaging manufacturers. The industry solution IS Packaging combines applications of the SAP ERP S/4HANA Business Suite with a configuration platform, VCPowerPack.…

VividWorks 3D Product Configurator

VividWorks help retailers, manufacturers and designers create a personalized customer experience with a true-to-life product representation in fully viewable 3D. The platform works with any eCommerce and any device with a browser. It supports any kind of product with an unlimited…

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SAE CPQ software is a product configurator tool that generates sales offers automatically. It enables companies to draft and sell complex products online or offline and in 3D. The system targets SMEs and large-sized companies that manufacture complex products with multiple variations.…

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Aryel aims to to merge the digital and physical worlds to create new ways to communicate accessible for all, with no code. Aryel is presented as a solution for companies and agencies who want to grow engagement rate and increase performance, delivering AR marketing campaigns that…

Learn More About Product Configuration Software

What is Product Configuration Software?

Product configuration software, also known as a product configurator, allows customers and businesses to design or personalize products to better meet the needs of the customer. It gives the buyer a better understanding of a product, its customizable options, and related costs. It gives the seller the ability to showcase all a product’s features. It is usually a part of CPQ (Configure, Price, Quote) software, which provides quotes for complex and highly customizable product offerings.

This software is an especially valuable tool for businesses whose products require buyer input prior to the manufacturing process. It supports dynamic updating of any element of a product and sale: base options, add-ons, upgrades, pricing, and discounts.

Cloud-based software makes it convenient for sales reps, distributors, and buyers to customize a product. Rule-based configurations define all possible variations for a given product. As the options are explored, real-time product visualizations are presented along with their associated pricing.

Product Configuration Software Features

A basic product configurator will automatically configure product models based upon the options selected.

Key product configuration software features include:

  • Business Rules Processing
    • Configuration Rules
    • Pricing Rules
  • Real-Time Product Visualization
    • 2D Drawing
    • 3D Imaging
    • CAD Automation
  • Real-Time Cost Calculations and Pricing
  • Website Embedding

Product Configuration Software Comparison

Before purchasing product configuration software, it is important to consider whether a basic product configurator will meet your needs or whether you require that it be part of a CPQ solution.

Determining the extent of your needs for the following capabilities will help you choose the right software.

  • Rules Engine: How complex is your product’s customizable features?
  • Visual Product Configuration: What impact do options have on the appearance of your product?
  • Automated Price and Quoting: How complex are your pricing structures?
  • Ease of Use: How easy is it for the business to set up and maintain? How intuitive and friendly is the interface for buyers to use?
  • Cloud-Based: What are your access needs? Do you need to be able to access the platform from anywhere with an internet connection?

Review your decision to make sure that it will be satisfactory for both internal users and external customers.

Pricing Information

There is a broad range of price points based upon the features included in the software. Most vendors use a pay per user, monthly pricing structure that ranges from $25 to $500 per user. This pricing is often combined with a required minimum number of purchased licenses. A few vendors offer one-time purchases that can range from $1,000 to over $60,000.

Some vendors offer free trials, while others provide limited free versions. Many CPQ vendors recommend you reach out to them to review your requirements, so they can come up with an optimal solution and a custom quote.

Customer support is provided in the pricing; however, some vendors limit the time for their free support. In those cases, an additional fee is required for ongoing support.

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Frequently Asked Questions

What does Product Configuration Software do?

Product configuration software makes it possible for a customer to select options for a product they wish to purchase, visualize the results, and obtain its cost. It gives a sales rep the ability to display the options, features, and pricing of a product to a buyer in real-time.

It can be part of a CPQ solution that provides complex rule-based options, 3D presentations, dynamic pricing, and enterprise integration, or just offer a basic visual representation of product options.

What are the benefits of using Product Configuration Software?

There are several important benefits in using product configuration software:

  • Enhances the buying experience for customers - higher customer satisfaction.
  • Increases conversions - reduces returns – customer can see the final product.
  • A faster sales cycle. This allows the sales rep to focus on the customer and their needs rather than having to retain complex buying options and pricing information. It also helps my automating custom quoting - eliminating quoting delays.
  • Minimizes pricing risk by preventing invalid product options/combinations and ensuring correct cost calculations.
  • Accelerates order processing - makes for more efficient manufacturing, production process.

Popular product configuration software products include:

How much does Product Configuration Software cost?

Pricing is dependent upon the range of features provided. Monthly licensing ranges from $25 to $500 per user, per month, payable on a monthly or yearly basis. Usually, a minimum of users is required as well. One-time costs can range from $1,000 to over $60,000.