Avenseo vs Mapp Intelligence, powered by Webtrekk

• MVT & A/B/X testing is quite easy but might need knowledge in Web development
• Very good French support (might be available in other langages too ?)
• Avenseo's team can also set your tests for you (if you don't have web dev on your team)

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• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

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• It might need more flexibility (which is a choice in that case, once you lock your experiment, some options are definitly locked. You may change the contents of the components still).
• The platform is quite "old style"
• Might be cool to upload files using the platform (images, css etc..)

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• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

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• Conversion increase makes the cost of Avenseo easily forgotten
• You pay for a number of visitors so you can do multiple tests, so you get a lot of insights and you can wisely use those to make your conversion grow

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• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

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