Azure Backup is suitable for companies of various sizes, with varying amounts of data. The cost of the investment should be thought out carefully so that there are no bad surprises with unnecessary files going to Azure Backup. The interface is friendly and easy to configure and it does not require your company to have a backup expert. It is highly recommended for companies with smaller number of servers and better if the servers are already running in an Azure environment.
In Azure, it is the storage to use, and in my view, the Blob Storage offers more, or finer-grained configuration options, than S3. So my recommendation would be to check in detail what is offered. As the Blob Storage is more or less a Microsoft exclusive product, the "interoperability" is more limited than, for example, with S3. The S3 is more widely adopted, and if you cannot exclude a migration scenario from one cloud provider to another, additional effort is needed.
Having an admin console that you can use to manage backup schedules across your network would be useful. Going machine to machine to check the current settings is ok but would be better in a GUI.
Maybe an agent utility installed on each workstation where the user can specify or customize the backup, perhaps just a set of folders, or ignore certain folders, would be helpful to eliminate garbage in the cloud.
Azure backup is easy to implement, accessible by using the web portal GUI, and has the ability to restore at the file level or the complete VM. We have experienced zero issues with the backup process or performing file-level restorations. We have not restored an entire VM to date.
Blob storage is fairly simple, with several different options/settings that can be configured. The file explorer has enhanced its usability. Some areas could be improved, such as providing more details or stats on how many times a file has been accessed. It is an obvious choice if you're already using Azure/Entra.
One of the differentials of the solution is the high level of guarantee and support of the Azure Backup solution. Microsoft is a reference in a technology company with a highly trained support team and helps us with any questions or technical problems with the tool. Service is fast and efficient with trained engineers.
Microsoft has improved its customer service standpoint over the years. The ability to chat with an issue, get a callback, schedule a call or work with an architecture team(for free) is a huge plus. I can get mentorship and guidance on where to go with my environment without pushy sales tactics. This is very refreshing. Typically support can get me to where I need to be on the first contact, which is also nice.
Azure Backup works on Azure, the most famous of the cloud systems that the whole world has switched to, which is now a very large part of the Microsoft ecosystem that we have been used to using for years. Therefore, it is less tiring to use the additional service of an infrastructure that we already use, even if it is a part of it, which can be easily integrated with existing systems, which is one of the most important issues we IT professionals pay attention to. For this reason, we wanted to swim in familiar waters instead of another brand.
Azure Premium Blob offers better latency than competitors. It works best with the Azure ecosystem, and competitors lack it. Azure Blob even stands out in storage durability, providing up to 16 nines. It can have various use cases that can suit all the organisation's needs. The Azure Blob solution can also be deployed on-premises.