Bloomreach - The Agentic Platform for Personalization vs. Kentico Xperience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Kentico Xperience
Score 7.0 out of 10
N/A
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
$9,999
Subscription license
Pricing
Bloomreach - The Agentic Platform for PersonalizationKentico Xperience
Editions & Modules
No answers on this topic
Kentico Xperience Business
$9,999 / year
Subscription license
Kentico Xperience Business
$14,999
Perpetual license
Kentico Xperience Enterprise
$17,999 / year
Subscription license
Kentico Xperience Enterprise
$29,999
Perpetual license
Kentico Xperience Corporate
Upon request
Offerings
Pricing Offerings
Bloomreach - The Agentic Platform for PersonalizationKentico Xperience
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Bloomreach - The Agentic Platform for PersonalizationKentico Xperience
Features
Bloomreach - The Agentic Platform for PersonalizationKentico Xperience
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.8
87 Ratings
3% above category average
Kentico Xperience
-
Ratings
WYSIWYG email editor8.377 Ratings00 Ratings
Dynamic content7.683 Ratings00 Ratings
Ability to test dynamic content7.182 Ratings00 Ratings
Landing pages6.748 Ratings00 Ratings
A/B testing8.083 Ratings00 Ratings
Mobile optimization8.474 Ratings00 Ratings
Email deliverability reporting8.385 Ratings00 Ratings
List management7.571 Ratings00 Ratings
Triggered drip sequences7.862 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.5
71 Ratings
4% below category average
Kentico Xperience
-
Ratings
Lead nurturing automation8.060 Ratings00 Ratings
Lead scoring and grading7.457 Ratings00 Ratings
Data quality management7.366 Ratings00 Ratings
Automated sales alerts and tasks7.238 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.3
64 Ratings
2% below category average
Kentico Xperience
-
Ratings
Calendaring7.459 Ratings00 Ratings
Event/webinar marketing7.345 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.5
48 Ratings
1% above category average
Kentico Xperience
-
Ratings
Social sharing and campaigns7.241 Ratings00 Ratings
Social profile integration7.932 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.5
85 Ratings
3% above category average
Kentico Xperience
-
Ratings
Dashboards6.885 Ratings00 Ratings
Standard reports8.382 Ratings00 Ratings
Custom reports7.581 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.8
112 Ratings
5% above category average
Kentico Xperience
9.0
22 Ratings
8% above category average
API7.5106 Ratings9.021 Ratings
Role-based workflow & approvals8.168 Ratings00 Ratings
Customizability7.576 Ratings00 Ratings
Integration with Salesforce.com7.010 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.611 Ratings00 Ratings
Integration with SugarCRM7.68 Ratings00 Ratings
Third-party software integrations7.851 Ratings00 Ratings
Internationalization / multi-language00 Ratings9.019 Ratings
Security
Comparison of Security features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Kentico Xperience
9.0
25 Ratings
9% above category average
Role-based user permissions00 Ratings9.025 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Kentico Xperience
8.6
26 Ratings
13% above category average
WYSIWYG editor00 Ratings8.025 Ratings
Code quality / cleanliness00 Ratings8.026 Ratings
Admin section00 Ratings8.026 Ratings
Page templates00 Ratings9.026 Ratings
Library of website themes00 Ratings7.013 Ratings
Mobile optimization / responsive design00 Ratings9.024 Ratings
Publishing workflow00 Ratings10.025 Ratings
Form generator00 Ratings10.025 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Kentico Xperience
8.0
26 Ratings
13% above category average
Content taxonomy00 Ratings9.025 Ratings
SEO support00 Ratings7.025 Ratings
Bulk management00 Ratings10.025 Ratings
Availability / breadth of extensions00 Ratings8.025 Ratings
Community / comment management00 Ratings6.024 Ratings
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Score 9.0 out of 10
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User Ratings
Bloomreach - The Agentic Platform for PersonalizationKentico Xperience
Likelihood to Recommend
9.2
(175 ratings)
8.0
(45 ratings)
Likelihood to Renew
9.1
(9 ratings)
9.1
(22 ratings)
Usability
8.6
(54 ratings)
8.0
(4 ratings)
Availability
8.5
(16 ratings)
-
(0 ratings)
Performance
8.3
(15 ratings)
-
(0 ratings)
Support Rating
7.8
(138 ratings)
9.1
(4 ratings)
In-Person Training
8.3
(2 ratings)
-
(0 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
7.2
(4 ratings)
10.0
(1 ratings)
Configurability
8.6
(2 ratings)
-
(0 ratings)
Ease of integration
8.8
(2 ratings)
-
(0 ratings)
Product Scalability
8.6
(16 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
9.1
(1 ratings)
Vendor pre-sale
7.9
(2 ratings)
9.1
(1 ratings)
User Testimonials
Bloomreach - The Agentic Platform for PersonalizationKentico Xperience
Likelihood to Recommend
Bloomreach
Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.
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Kentico software
Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
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Pros
Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
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Kentico software
  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
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Cons
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Kentico software
  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
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Likelihood to Renew
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
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Kentico software
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Kentico software
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
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Reliability and Availability
Bloomreach
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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Kentico software
No answers on this topic
Performance
Bloomreach
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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Kentico software
No answers on this topic
Support Rating
Bloomreach
I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.
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Kentico software
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
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In-Person Training
Bloomreach
The team was really helpful in explaining
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Kentico software
No answers on this topic
Online Training
Bloomreach
It gives clear overview in each and every concepts
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Kentico software
No answers on this topic
Implementation Rating
Bloomreach
None it went smoothly
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Kentico software
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
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Alternatives Considered
Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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Kentico software
I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Kentico software
No answers on this topic
Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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Kentico software
  • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
  • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
  • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history

Kentico Xperience Screenshots

Screenshot of Application listScreenshot of Marketing AutomationScreenshot of Kentico DashboardScreenshot of Data ProtectionScreenshot of Persona InsightsScreenshot of Campaign Management