TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cirrus Insight

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records on the Fly. Customize Your Salesforce Workflow in Gmail. Add Google Contacts to Salesforce. Salesforce Tasks Integration. Salesforce Templates Integrated with Gmail.

    $15

    per month

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Salesloft

    Score7.5 out of 10
    N/ASalesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
    Pricing
    Cirrus InsightDemandbase OneSalesloft
    Editions & Modules
    Starter
    $27
    per user/month
    Closer
    $45
    per user/month
    Rainmaker
    $72
    per user/month
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Cirrus InsightDemandbase OneSalesloft
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup Fee$500 per installationOptionalNo setup fee
    Additional DetailsPricing based on annual billing.The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Cirrus InsightDemandbase OneSalesloft
    Considered Multiple Products
    Cirrus Insight
    Chose Cirrus Insight
    Cirrus Insight is a light-weight affordable tool that offers reasonable bang for your buck. However it does not have the reliability of other more enterprise-like platforms nor does it have the advanced features that are becoming of an email support tool - such as more advanced …
    Incentivized
    Demandbase
    Chose Demandbase One
    I never used another tool
    Incentivized
    Chose Demandbase One
    Truly, I have not used anything super similar to Demandbase One, which maybe is why I am so blown away by the services. I have not used a platform that truly shows who is interested and backs it up with reliable information. At my past B2B tech company, there was some sort of …
    Incentivized
    Chose Demandbase One
    Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get …
    Incentivized
    SalesLoft
    Chose Salesloft
    Prior to SalesLoft, we used Cirrus Insight. SalesLoft's overall platform is way more intuitive and easier to learn for new SDR team members. SalesLoft's overall integration options with our CRM were better as well.
    Incentivized
    Chose Salesloft
    In the past we used Cirrus Insight which lived inside of our email accounts. We had a number of issues with the functionality and inconsistency of that product delivering what we needed. After a number of complaints we decided to move away from Cirrus and over to Salesloft.
    Incentivized
    Chose Salesloft
    SalesLoft showed us a higher level of functionality than HubSpot, not only in the integration to SFDC, but also overall record management. After some time(roughly two years) and improvements made by HubSpot, they seemed to have caught up to SalesLoft but switching and …
    Incentivized
    Chose Salesloft
    Cirrus was so bad. It was slow and never properly added information from Salesforce into the merge fields. I always had to manually update my emails, which was awful. When we implemented SalesLoft and it actually added the merge data in, I couldn't believe it. I can send emails …
    Incentivized
    Chose Salesloft
    We really had our decision between SalesLoft and Outreach. Another person on our selection team had used Outreach in the past, and we knew we could set it up and maintain it easily with his expertise, but still decided on SalesLoft due to its robust features and the care the …
    Incentivized
    Chose Salesloft
    • We selected SalesLoft because its user interface and features were way beyond what these other products offered.
    • Cirrus offers notifications if someone engages, but doesn't offer the cadence support or local dial features we rely on.
    • ZoomInfo is great for finding contact info, …
    Incentivized
    Chose Salesloft
    When it comes to email automation and dialing software a lot of the products could do the same things. They had slight alterations and functionality but the main core was basically identical. Saleloft's sales process, price point, and customer service were the main reason our …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    115 Answers
    93%
    Would buy again
    95 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    83 Answers
    96%
    Delivers good value for the price
    74 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    118 Answers
    93%
    Happy with the feature set
    95 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    74 Answers
    95%
    Lived up to sales and marketing promises
    73 Answers
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    69 Answers
    93%
    Implementation went as expected
    65 Answers
    Features
    Cirrus InsightDemandbase OneSalesloft
    Engagement
    Comparison of Engagement features of Cirrus Insight and Demandbase One and Salesloft
    Feature
    Cirrus Insight
    -
    Ratings
    Demandbase One
    5.9
    47 Ratings
    21% below category average
    Salesloft
    -
    Ratings
    Automated routing and prioritization00 Ratings6.439 Ratings00 Ratings
    Customer interaction histories00 Ratings6.443 Ratings00 Ratings
    Syndicated content00 Ratings4.03 Ratings00 Ratings
    Personalization00 Ratings6.140 Ratings00 Ratings
    Engagement data tracking00 Ratings6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Cirrus Insight and Demandbase One and Salesloft
    Feature
    Cirrus Insight
    -
    Ratings
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Salesloft
    -
    Ratings
    Ad campaign creation00 Ratings6.732 Ratings00 Ratings
    Display advertising00 Ratings7.132 Ratings00 Ratings
    Contextual advertising00 Ratings6.525 Ratings00 Ratings
    Social advertising00 Ratings5.726 Ratings00 Ratings
    Ad reporting and analytics00 Ratings6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Cirrus Insight and Demandbase One and Salesloft
    Feature
    Cirrus Insight
    -
    Ratings
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Salesloft
    -
    Ratings
    Standard visitor segmentation00 Ratings6.949 Ratings00 Ratings
    Behavioral visitor segmentation00 Ratings6.746 Ratings00 Ratings
    ABM sales intelligence00 Ratings6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Cirrus Insight and Demandbase One and Salesloft
    Feature
    Cirrus Insight
    -
    Ratings
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Salesloft
    -
    Ratings
    3rd party intent signals00 Ratings6.547 Ratings00 Ratings
    Downstream intent signals00 Ratings6.546 Ratings00 Ratings
    Account identification00 Ratings6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Cirrus Insight and Demandbase One and Salesloft
    Feature
    Cirrus Insight
    -
    Ratings
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Salesloft
    -
    Ratings
    Automated workflow & orchestration00 Ratings6.944 Ratings00 Ratings
    Best Alternatives
    Cirrus InsightDemandbase OneSalesloft
    Small Businesses
    Mailtrack
    Score9.7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    Mailtrack
    Score9.7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    No answers on this topic
    6sense
    Score8.4 out of 10
    Groove (legacy product)
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Cirrus InsightDemandbase OneSalesloft
    Likelihood to Recommend
    9.9
    (23 ratings)
    6.7
    (225 ratings)
    7.9
    (325 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    4.7
    (30 ratings)
    9.1
    (4 ratings)
    Usability
    10.0
    (2 ratings)
    6.6
    (94 ratings)
    7.8
    (8 ratings)
    Availability
    9.1
    (1 ratings)
    7.0
    (2 ratings)
    7.3
    (1 ratings)
    Performance
    9.1
    (1 ratings)
    7.3
    (2 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (50 ratings)
    9.1
    (5 ratings)
    In-Person Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    9.9
    (2 ratings)
    7.3
    (2 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    10.0
    (11 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    8.7
    (143 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Cirrus InsightDemandbase OneSalesloft
    Likelihood to Recommend
    Cirrus Insight
    For someone who uses both Gmail and Salesforce as part of their main role, this software is an invaluable connector for them both. Some of the features are also not Salesforce specific - such as the Meeting Scheduler, which has proved invaluable to me, and I would recommend to any Gmail user who frequently set up meetings (either internally or externally).
    Incentivized
    Read full review
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    SalesLoft
    I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
    Incentivized
    Read full review
    Pros
    Cirrus Insight
    • Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
    • Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
    • Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
    • If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.
    Incentivized
    Read full review
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    SalesLoft
    • Salesloft enables us to outreach at scale.
    • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
    • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
    • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
    Incentivized
    Read full review
    Cons
    Cirrus Insight
    • Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
    • Doesn't always find an opportunity, even though I know it's in our Salesforce system.
    • Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.
    Incentivized
    Read full review
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    SalesLoft
    • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
    • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
    Read full review
    Likelihood to Renew
    Cirrus Insight
    It is the best google to salesforce integration on the market. support is incredibly responsive and very helpful. They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market
    Read full review
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    SalesLoft
    SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
    Incentivized
    Read full review
    Usability
    Cirrus Insight
    Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar. It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set. It's point and click.
    Read full review
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    SalesLoft
    Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
    Read full review
    Reliability and Availability
    Cirrus Insight
    Haven't had a down issue in the almost 2 years I've been using the product. Support is also super responsive.
    Read full review
    Demandbase
    Seems to always work.
    Read full review
    SalesLoft
    The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
    Incentivized
    Read full review
    Performance
    Cirrus Insight
    Pulls in salesforce data very quickly, and syncs very quickly.
    Read full review
    Demandbase
    It's pretty fast.
    Read full review
    SalesLoft
    Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
    Incentivized
    Read full review
    Support Rating
    Cirrus Insight
    No answers on this topic
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    SalesLoft
    The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
    Read full review
    In-Person Training
    Cirrus Insight
    No answers on this topic
    Demandbase
    She was fine, but we only had one session
    Read full review
    SalesLoft
    No answers on this topic
    Online Training
    Cirrus Insight
    No answers on this topic
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    SalesLoft
    We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
    Incentivized
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    Implementation Rating
    Cirrus Insight
    The plugin is installed inside your internet browser as an extension/add-on. It can be found in most add on stores and is easy to install. Usually just a few clicks. It handles authorization for you once you sign in, and then takes care of all the rest. It couldn't be easier to get working right out of the box. You're up in running in less than 5 minutes.
    Read full review
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    SalesLoft
    must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
    Incentivized
    Read full review
    Alternatives Considered
    Cirrus Insight
    Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be
    Incentivized
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    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
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    SalesLoft
    Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
    Incentivized
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    Scalability
    Cirrus Insight
    No answers on this topic
    Demandbase
    No answers on this topic
    SalesLoft
    The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
    Incentivized
    Read full review
    Return on Investment
    Cirrus Insight
    • Customer data is paramount and Cirrus Insight supports optimal data integrity.
    • Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
    • Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.
    Incentivized
    Read full review
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    SalesLoft
    • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
    • Is it the dialer, or the leadership? You decide.
    • But the leadership also changed the dialer - so maybe it's both?
    Incentivized
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    ScreenShots

    Cirrus Insight Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot