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CoSchedule Marketing Suite vs. gShift (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CoSchedule Marketing Suite

    Score10 out of 10
    N/ACoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A

    gShift (discontinued)

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.

    $199

    Pricing
    CoSchedule Marketing SuitegShift (discontinued)
    Editions & Modules
    No answers on this topic
    kontextURLs
    $199
    Influencer Marketing module
    $299
    Brand Professional
    $325
    Agency Professional
    $999
    Offerings
    Pricing Offerings
    CoSchedule Marketing SuitegShift (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
    More Pricing Information
    Features
    CoSchedule Marketing SuitegShift (discontinued)
    Content Creation
    Comparison of Content Creation features of CoSchedule Marketing Suite and gShift (discontinued)
    Feature
    CoSchedule Marketing Suite
    7.3
    1 Ratings
    7% below category average
    gShift (discontinued)
    -
    Ratings
    Ideation5.01 Ratings00 Ratings
    Content collaboration7.01 Ratings00 Ratings
    Content calendar10.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of CoSchedule Marketing Suite and gShift (discontinued)
    Feature
    CoSchedule Marketing Suite
    10.0
    1 Ratings
    25% above category average
    gShift (discontinued)
    -
    Ratings
    Content distribution10.01 Ratings00 Ratings
    Content promotion10.01 Ratings00 Ratings
    Content automation10.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of CoSchedule Marketing Suite and gShift (discontinued)
    Feature
    CoSchedule Marketing Suite
    10.0
    1 Ratings
    30% above category average
    gShift (discontinued)
    -
    Ratings
    Closed-loop tracking and reporting10.01 Ratings00 Ratings
    Content performance analytics10.01 Ratings00 Ratings
    SEO
    Comparison of SEO features of CoSchedule Marketing Suite and gShift (discontinued)
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    gShift (discontinued)
    8.6
    1 Ratings
    11% above category average
    Keyword analysis00 Ratings10.01 Ratings
    Backlink management00 Ratings6.01 Ratings
    SERP ranking tracking00 Ratings10.01 Ratings
    Page grader00 Ratings9.01 Ratings
    Competitive analysis00 Ratings9.01 Ratings
    Site audit / diagnostics00 Ratings7.01 Ratings
    Site recommendations00 Ratings8.01 Ratings
    Task management00 Ratings10.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of CoSchedule Marketing Suite and gShift (discontinued)
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    gShift (discontinued)
    8.3
    1 Ratings
    9% above category average
    Local SEO00 Ratings10.01 Ratings
    Social SEO00 Ratings9.01 Ratings
    Mobile SEO00 Ratings4.01 Ratings
    Global SEO00 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of CoSchedule Marketing Suite and gShift (discontinued)
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    gShift (discontinued)
    6.0
    2 Ratings
    33% below category average
    Multi-domain support00 Ratings5.01 Ratings
    Integration with web analytics tools00 Ratings7.02 Ratings
    Best Alternatives
    CoSchedule Marketing SuitegShift (discontinued)
    Small Businesses
    Contently
    Score9.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Optimizely Content Marketing Platform
    Score6.8 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CoSchedule Marketing SuitegShift (discontinued)
    Likelihood to Recommend
    10.0
    (11 ratings)
    10.0
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    CoSchedule Marketing SuitegShift (discontinued)
    Likelihood to Recommend
    CoSchedule
    CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
    Incentivized
    Read full review
    Discontinued Products
    gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
    Incentivized
    Read full review
    Pros
    CoSchedule
    • Best time to post is great at updating to when we get the most engagement by platform
    • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
    • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
    Incentivized
    Read full review
    Discontinued Products
    • Bringing most of your applications to one platform.
    • Managing Gmail Accounts.
    • Bringing all your communication channels to one spot.
    • Easy setup and account integration.
    Incentivized
    Read full review
    Cons
    CoSchedule
    • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
    • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
    • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
    Incentivized
    Read full review
    Discontinued Products
    • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
    • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
    Incentivized
    Read full review
    Usability
    CoSchedule
    The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    CoSchedule
    I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    CoSchedule
    CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
    Incentivized
    Read full review
    Discontinued Products
    They are very different tools can't compare them.
    Incentivized
    Read full review
    Return on Investment
    CoSchedule
    • It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
    • By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
    • By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.
    Incentivized
    Read full review
    Discontinued Products
    • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
    • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
    Incentivized
    Read full review
    ScreenShots

    CoSchedule Marketing Suite Screenshots

    Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

    gShift (discontinued) Screenshots

    Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.