CoSchedule vs gShift

• The monthly calendar view gives me a broad overview of all the content we have in production.
• The notes section within each blog topic helps me keep an organized list of items or links relevant to that topic.
• The headline analyzer gives me another option to test my headline before publishing, to see how it scores.

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• Keyword Rankings - gShift allows you to track keywords by search engine, by device, and by location, giving you side-by-side views how you rank and appear in all use cases. gShift also tracks Google local map rankings, which provides greater insight for businesses with multiple rooftops and locations that want visibility into how customers can find them in different geographical regions of a metro area or on mobile vs. desktop.
• White-labeled reporting - gShift allows you to run competition reports, keyword ranking reports, and comprehensive web analytics reports that pull in Google Analytics, Google AdWords, and Google Search Console data, making it less likely you have to provide your clients with separate reports from separate, third-party solutions.
• Custom Dashboards - somewhat similar to Google's dashboard functionality although more limited in scope, you can create custom dashboards to share with members of your organization in real-time or export via PDF.

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• Would like to replicate some of the functionality of Buffer (sharing other content easily from multiple sources) to consolidate our marketing calendar in one place.

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• Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
• Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.

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• Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
• Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
• It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.

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• We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
• gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.

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