Crayon Intel Pro vs. Global Database Sales & Marketing Platform

I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.

Incentivized

I haven't tried all of their solutions. We use their sales and marketing platform and data enrichment and it is a great fit for our lead generation needs. We use their data to help our clients achieve their goals too and have been satisfied so far. The platform is easy to use, and filters are pretty straightforward. An example of how we use it is take a certain region, industry, number of employees, some other criteria based on the task and what we get is a list of companies. We either narrow down the results by adding more requirements or export that data to our automation tools to start our campaigns.

• Win/Loss Analysis
• Competitive Listening
• Battlecard Creation

Incentivized

• Extensive company profiles.
• Efficient data enrichment.
• Information about companies that is hard to find manually.
• Great customer support and friendly team.
• We have not hit invalid emails so far.

• Filtering for Crayon Impact
• Dislike option for when mentions of non-competitors get tagged
• Better editor for the share option on boards

Incentivized

• For some regions it takes a bit longer to find the required data, but I guess it's more of an availability issue rather then the company's fault. They tell us though how long it may take so we can make plans accordingly.

The platform and data proved to be useful for the goals we pursue, so data quality and lead generation is what I rate their usability for.

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed

Incentivized

• Has helped us close more deals when going up against competitors
• Identify where we're weak on messaging and rebuttals for certain competitors

Incentivized

• We save a lot in costs and time.