What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 2 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 4 reviews and ratings
Feature Set Ratings
Ad Campaigns
Criteo Retail Media
Feature Set Not Supported
N/A

10.0
Zedo
100%
Zedo ranks higher in 3/3 features
Zedo ranks higher in 3/3 features
Ad campaign creation
N/A
0 Ratings

10.0
100%
1 Rating
Ad deployment
N/A
0 Ratings

10.0
100%
1 Rating
Display advertising
N/A
0 Ratings

10.0
100%
1 Rating
Ad Reporting & Analytics
Criteo Retail Media
Feature Set Not Supported
N/A

9.6
Zedo
96%
Zedo ranks higher in 5/5 features
Zedo ranks higher in 5/5 features
Ad dashboards
N/A
0 Ratings

9.0
90%
1 Rating
Ad performance reports
N/A
0 Ratings

10.0
100%
1 Rating
Ad conversion tracking
N/A
0 Ratings

10.0
100%
1 Rating
Cross-channel ad management
N/A
0 Ratings

9.0
90%
1 Rating
Ad forecasting and optimization
N/A
0 Ratings

10.0
100%
1 Rating
Attribute Ratings
- Zedo is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
6.4
Criteo Retail Media
64%
1 Rating

8.0
Zedo
80%
1 Rating
Usability
9.1
Criteo Retail Media
91%
1 Rating

Zedo
N/A
0 Ratings
Support Rating
6.4
Criteo Retail Media
64%
1 Rating

Zedo
N/A
0 Ratings
Likelihood to Recommend
Criteo Retail Media
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesZedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
Vice President of Sales
CMCi GroupMedia Production, 501-1000 employees
Pros
Criteo Retail Media
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesZedo
- Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
- Post-campaign reporting.
- Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
Vice President of Sales
CMCi GroupMedia Production, 501-1000 employees
Cons
Criteo Retail Media
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesZedo
- They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
Vice President of Sales
CMCi GroupMedia Production, 501-1000 employees
Pricing Details
Criteo Retail Media
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Criteo Retail Media Editions & Modules
—
Additional Pricing Details
—Zedo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$15 Starting Price Per Month
Zedo Editions & Modules
Edition
Subscription | $15.001 |
---|
- Starting Price Per Month
Additional Pricing Details
—Usability
Criteo Retail Media
Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesZedo
No score
No answers yet
No answers on this topic
Support Rating
Criteo Retail Media
Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesZedo
No score
No answers yet
No answers on this topic
Alternatives Considered
Criteo Retail Media
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesZedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
Vice President of Sales
CMCi GroupMedia Production, 501-1000 employees
Return on Investment
Criteo Retail Media
- Increased net revenue
- Increased profit
- CTR is unchanged (but this can be improved with better opportunities for targeting)

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesZedo
- At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
Vice President of Sales
CMCi GroupMedia Production, 501-1000 employees