What users are saying about
4 Ratings
2 Ratings
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Score 6.7 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Feature Set Ratings

    Ad Campaigns

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    10.0

    Zedo

    100%
    Zedo ranks higher in 3/3 features

    Ad campaign creation

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Ad deployment

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Display advertising

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Ad Reporting & Analytics

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    9.6

    Zedo

    96%
    Zedo ranks higher in 5/5 features

    Ad dashboards

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ad performance reports

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Ad conversion tracking

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Cross-channel ad management

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ad forecasting and optimization

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Attribute Ratings

    • Zedo is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.4

    Criteo Retail Media

    64%
    1 Rating
    8.0

    Zedo

    80%
    1 Rating

    Usability

    9.1

    Criteo Retail Media

    91%
    1 Rating

    Zedo

    N/A
    0 Ratings

    Support Rating

    6.4

    Criteo Retail Media

    64%
    1 Rating

    Zedo

    N/A
    0 Ratings

    Likelihood to Recommend

    Criteo Retail Media

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Anonymous | TrustRadius Reviewer

    Zedo

    The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
    Joseph Ferrick | TrustRadius Reviewer

    Pros

    Criteo Retail Media

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Anonymous | TrustRadius Reviewer

    Zedo

    • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
    • Post-campaign reporting.
    • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
    Joseph Ferrick | TrustRadius Reviewer

    Cons

    Criteo Retail Media

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Anonymous | TrustRadius Reviewer

    Zedo

    • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
    Joseph Ferrick | TrustRadius Reviewer

    Pricing Details

    Criteo Retail Media

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Criteo Retail Media Editions & Modules

    Additional Pricing Details

    Zedo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $15 Starting Price Per Month

    Zedo Editions & Modules

    Edition
    Subscription$15.001
    1. Starting Price Per Month
    Additional Pricing Details

    Usability

    Criteo Retail Media

    Criteo Retail Media 9.1
    Based on 1 answer
    Intuitive and easy to use.
    Anonymous | TrustRadius Reviewer

    Zedo

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Criteo Retail Media

    Criteo Retail Media 6.4
    Based on 1 answer
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Anonymous | TrustRadius Reviewer

    Zedo

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Criteo Retail Media

    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Anonymous | TrustRadius Reviewer

    Zedo

    I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
    Joseph Ferrick | TrustRadius Reviewer

    Return on Investment

    Criteo Retail Media

    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Anonymous | TrustRadius Reviewer

    Zedo

    • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
    Joseph Ferrick | TrustRadius Reviewer

    Screenshots

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