data.ai vs. MixRank

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
data.ai
Score 7.5 out of 10
N/A
data.ai (formerly App Annie) is a mobile data and analytics platform designed to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched their mobile market data solution and in 2019 acquired Libring, an advertising monetization and spend offering, to expand their capabilities and comprise a complete mobile performance platform. The vendor boasts more than 1,100 enterprise clients and 1 million registered users across all geographies and…N/A
MixRank
Score 6.5 out of 10
N/A
MixRank is a sales intelligence software solution offered by MixRank.N/A
Pricing
data.aiMixRank
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
data.aiMixRank
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
data.aiMixRank
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
data.aiMixRank
Prospecting
Comparison of Prospecting features of Product A and Product B
data.ai
-
Ratings
MixRank
6.9
2 Ratings
10% below category average
Advanced search00 Ratings7.52 Ratings
Identification of new leads00 Ratings5.52 Ratings
List quality00 Ratings6.52 Ratings
List upload/download00 Ratings7.52 Ratings
Ideal customer targeting00 Ratings7.02 Ratings
Load time/data access00 Ratings7.52 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
data.ai
-
Ratings
MixRank
5.8
2 Ratings
26% below category average
Contact information00 Ratings6.02 Ratings
Company information00 Ratings5.02 Ratings
Industry information00 Ratings6.52 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
data.ai
-
Ratings
MixRank
6.3
2 Ratings
16% below category average
Lead qualification process00 Ratings6.02 Ratings
Smart lists and recommendations00 Ratings6.52 Ratings
Salesforce integration00 Ratings5.02 Ratings
Company/business profiles00 Ratings5.52 Ratings
Alerts and reminders00 Ratings8.52 Ratings
Data hygiene00 Ratings5.52 Ratings
Automatic data refresh00 Ratings6.52 Ratings
Tags00 Ratings6.52 Ratings
Filters and segmentation00 Ratings6.52 Ratings
Best Alternatives
data.aiMixRank
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
data.aiMixRank
Likelihood to Recommend
8.4
(6 ratings)
6.5
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.6
(2 ratings)
-
(0 ratings)
User Testimonials
data.aiMixRank
Likelihood to Recommend
data.ai Inc.
I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
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MixRank
If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
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Pros
data.ai Inc.
  • Very easy to use and understand. The dashboard is quite complete.
  • The free version is quite complete.
  • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
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MixRank
  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
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Cons
data.ai Inc.
  • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
  • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
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MixRank
  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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Likelihood to Renew
data.ai Inc.
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
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MixRank
No answers on this topic
Support Rating
data.ai Inc.
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
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MixRank
No answers on this topic
Alternatives Considered
data.ai Inc.
We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
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MixRank
Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
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Return on Investment
data.ai Inc.
  • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
  • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
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MixRank
  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
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