Dokan vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dokan
Score 9.4 out of 10
Small Businesses (1-50 employees)
Dokan offers a front-end multi-vendor marketplace on WordPress, powered by WooCommerce. According to the vendor, the product enables you to build your own Amazon, Shopify, eBay, Magento-like marketplace in just 30 minutes. FEATURES Marketplace with Independent Stores Frontend Dashboard For Each Seller Earn From Each Sale Product Management Reports (Pro Feature) Coupon Management (Pro Feature) Manage Product…N/A
Optimizely Customized Commerce
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Optimizely Commerce Cloud (formerly Episerver Commerce Cloud) is an ecommerce solution that includes core features for digital commerce and content management, and users can add advanced tools for personalization, email recommendations and analytics.N/A
Pricing
DokanOptimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DokanOptimizely Customized Commerce
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
More Pricing Information
Community Pulse
DokanOptimizely Customized Commerce
Top Pros
Top Cons
Features
DokanOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Dokan
6.8
1 Ratings
Optimizely Customized Commerce
7.6
27 Ratings
Product catalog & listings9.01 Ratings7.426 Ratings
Product management8.01 Ratings7.126 Ratings
Bulk product upload7.01 Ratings7.522 Ratings
Branding6.01 Ratings7.924 Ratings
Mobile storefront5.01 Ratings7.621 Ratings
Product variations5.01 Ratings7.522 Ratings
Website integration8.01 Ratings7.325 Ratings
Visual customization6.01 Ratings7.124 Ratings
CMS7.01 Ratings8.826 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Dokan
5.0
1 Ratings
Optimizely Customized Commerce
7.5
20 Ratings
Checkout user experience5.01 Ratings7.720 Ratings
Abandoned cart recovery00 Ratings7.316 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Dokan
9.0
1 Ratings
Optimizely Customized Commerce
6.8
26 Ratings
SEO9.01 Ratings7.122 Ratings
Promotions & discounts00 Ratings6.922 Ratings
Personalized recommendations00 Ratings6.422 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Dokan
7.8
1 Ratings
Optimizely Customized Commerce
7.7
26 Ratings
Order processing7.01 Ratings8.520 Ratings
Inventory management9.01 Ratings8.416 Ratings
Shipping8.01 Ratings7.717 Ratings
Custom functionality7.01 Ratings7.224 Ratings
Multi-site management00 Ratings6.721 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Dokan
-
Ratings
Optimizely Customized Commerce
8.6
18 Ratings
eCommerce security00 Ratings8.618 Ratings
User Ratings
DokanOptimizely Customized Commerce
Likelihood to Recommend
10.0
(1 ratings)
7.6
(27 ratings)
Likelihood to Renew
-
(0 ratings)
4.6
(2 ratings)
Usability
9.0
(1 ratings)
7.3
(8 ratings)
Support Rating
7.0
(1 ratings)
8.2
(2 ratings)
Implementation Rating
-
(0 ratings)
2.7
(2 ratings)
User Testimonials
DokanOptimizely Customized Commerce
Likelihood to Recommend
weDevs
Dokan is a multi-vendor marketplace. It is usually good for small mom-and-pop shops with less than 1000 items.
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Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
weDevs
  • Intuitive back-end functions.
  • User-friendly front-end interface.
  • Bug fixes and improvements are done often and regularly.
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Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
weDevs
  • Sign-up procedure could be more explanatory for vendors.
  • Sign-up validations could be improved.
  • Support for multi-currency and multilingual shops needs to be improved.
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
weDevs
No answers on this topic
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
weDevs
Compared to other similar multi-vendor marketplace platforms, Dokan has much more features and easier to use and manage.
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Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
weDevs
The support needs to be improved as some of the support representatives do not seem to understand the client's request and keep sending canned responses.
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Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
weDevs
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
weDevs
No answers on this topic
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
weDevs
  • Positive impact on small to medium shops.
  • Needs good advertisement and features to get large shops to sign up.
  • Needs more bulk product import and management features.
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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