Bizo / LinkedIn Lead Accelerator (Discontinued) vs. Flite

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.

Incentivized

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.

• It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.

Incentivized

• The platform is very easy to use.
• Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
• The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.

• As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.

• Tutorial videos would be helpful to support articles.

I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.

The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!

They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.

• With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
• It saves a lot of time when you can do such a detailed targeting
• Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI

Incentivized

• From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
• We are able to update ad units quickly and efficiently.