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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Heap

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    Totango

    Score8 out of 10
    N/ATotango is an enterprise customer success platform designed for B2B software and recurring-revenue organizations to manage customer retention, track account health, and automate lifecycle workflows. The platform consolidates product telemetry, financial data, support interactions, and CRM records into a central hub to give cross-functional teams visibility into customer adoption and expansion opportunities.N/A
    Pricing
    FullstoryHeapTotango
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    No answers on this topic
    Offerings
    Pricing Offerings
    FullstoryHeapTotango
    Free Trial
    YesYesNo
    Free/Freemium Version
    YesYesNo
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeOptionalOptionalOptional
    Additional Details—Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.Each package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
    More Pricing Information
    Community Pulse
    FullstoryHeapTotango
    Considered Multiple Products
    Fullstory
    Chose Fullstory
    Smartlook seemed very early in its stage, so there seemed to be plenty of bugs with how it worked. FullStory just seemed a bit more put together and ready to service a bigger company like ours. The breadth of features also seemed to be favoring FullStory over Smartlook.
    Incentivized
    Chose Fullstory
    FullStory takes the best parts of session recording tools and analytics services. While it may not go as deep in the analytics area, it nonetheless provides a good suite of tools to work with. If all you need are the session recording capabilities, then there are few tools that …
    Incentivized
    Contentsquare
    Chose Heap
    Retroactive tracking really makes the difference. We use both Heap and FullStory.
    Incentivized
    Chose Heap
    Heap has an edge on Google Analytics due to auto-capture and ease of defining events. Heap has an edge on Hotjar, as it helps build funnels and has powerful filter/group by capabilities. FullStory is just session recording and focuses on one aspect of [the] engagement.
    Incentivized
    Chose Heap
    We are able to use FullStory for a more comprehensive view of user interactions and see trends in end-to-end user workflows, although we don't have an enterprise license to their software, we just enable it on a user-by-user basis. It is easier in FullStory to see where the …
    Incentivized
    Chose Heap
    Comparing to Mixpanel and Amplitude, the retro analytics option and the engineering light event implementation functions that Heap provides were crucial.

    Comparing to FullStory, Heap analytics BI options and the data complexity were the reasons.
    Incentivized
    Chose Heap
    all of them may have their own strong suits but Heap is backed by best in class ML and AI algorithms. not only that all this powerful and robust backends are well handles also from the frontend. no matter how good your software is, if it is somewhat hard to navigate or to get …
    Incentivized
    Chose Heap
    One of the key features of Heap compared to other tools is auto-capture. Heap is now introducing session recordings, thereby covering features from other competitors as well.
    Incentivized
    Chose Heap
    From a startup perspective, Heap is one of the best and fastest ways to go from 0 analytics to nearly all of what one would need with the least amount of effort. It's faster and easier to implement than many above and it's better suited for quick quantifiable analytics that …
    Incentivized
    Chose Heap
    We selected Heap due to its simplicity in creating events as well as creating reporting on those events.

    No other tool comes close to the simplicity and ease of using Heap.
    Incentivized
    Chose Heap
    The big thing for me, that I've mentioned already, is Heap storing all event data retroactively. That's what keeps me with Heap. Google Analytics is industry standard and connected very intimately with all of the ad networks, so we have to use it, even if I think Heap is a …
    Incentivized
    Chose Heap
    Heap's implementation is by far the easiest across the different analytics products I've used. The only downside is that the analysis part is a bit more confusing to set up, and sometimes the confidence of the auto track is a bit shaky, although, these issues can usually be …
    Incentivized
    Chose Heap
    Heap is very similar to other tools out there including the ones I listed above. They all have a similar assortment of graphs, cohort analyses, and live views. Where Heap really stands apart is in its easy-to-use event visualizer, which lets you quickly create all the events …
    Incentivized
    Totango
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    95%
    Would buy again
    216 Answers
    91%
    Would buy again
    183 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    99%
    Delivers good value for the price
    149 Answers
    95%
    Delivers good value for the price
    124 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    95%
    Happy with the feature set
    215 Answers
    92%
    Happy with the feature set
    184 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    97%
    Lived up to sales and marketing promises
    117 Answers
    95%
    Lived up to sales and marketing promises
    89 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    89%
    Implementation went as expected
    121 Answers
    87%
    Implementation went as expected
    96 Answers
    Features
    FullstoryHeapTotango
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Heap and Totango
    Feature
    Fullstory
    6.2
    19 Ratings
    26% below category average
    Heap
    -
    Ratings
    Totango
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Heap and Totango
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Heap
    -
    Ratings
    Totango
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings00 Ratings
    Security
    Comparison of Security features of Fullstory and Heap and Totango
    Feature
    Fullstory
    -
    Ratings
    Heap
    -
    Ratings
    Totango
    8.5
    182 Ratings
    0% below category average
    Role-based user permissions00 Ratings00 Ratings8.5182 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Fullstory and Heap and Totango
    Feature
    Fullstory
    -
    Ratings
    Heap
    -
    Ratings
    Totango
    8.5
    216 Ratings
    2% below category average
    API00 Ratings00 Ratings6.9149 Ratings
    Integration with Salesforce.com00 Ratings00 Ratings9.5173 Ratings
    Integration with Marketo00 Ratings00 Ratings9.035 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Fullstory and Heap and Totango
    Feature
    Fullstory
    -
    Ratings
    Heap
    -
    Ratings
    Totango
    8.1
    247 Ratings
    8% below category average
    Product usage00 Ratings00 Ratings8.1243 Ratings
    Help desk / support tickets00 Ratings00 Ratings8.2160 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Fullstory and Heap and Totango
    Feature
    Fullstory
    -
    Ratings
    Heap
    -
    Ratings
    Totango
    8.1
    260 Ratings
    6% below category average
    NPS surveys00 Ratings00 Ratings9.4124 Ratings
    Sponsor tracking00 Ratings00 Ratings6.16 Ratings
    Customer profiles00 Ratings00 Ratings7.9251 Ratings
    Automated workflow00 Ratings00 Ratings9.1240 Ratings
    Internal collaboration00 Ratings00 Ratings7.7226 Ratings
    Customer health scoring00 Ratings00 Ratings7.5253 Ratings
    Customer segmentation00 Ratings00 Ratings8.7243 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Fullstory and Heap and Totango
    Feature
    Fullstory
    -
    Ratings
    Heap
    -
    Ratings
    Totango
    8.3
    254 Ratings
    1% below category average
    Customer health trends00 Ratings00 Ratings8.4243 Ratings
    Engagement analytics00 Ratings00 Ratings8.8229 Ratings
    Revenue forecasting00 Ratings00 Ratings7.7175 Ratings
    Dashboards00 Ratings00 Ratings8.4237 Ratings
    Best Alternatives
    FullstoryHeapTotango
    Small Businesses
    No answers on this topic
    Mixpanel
    Score8.3 out of 10
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    Gainsight PX
    Score7.6 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    Gainsight PX
    Score7.6 out of 10
    Gainsight CS
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    FullstoryHeapTotango
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.4
    (233 ratings)
    9.1
    (261 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    9.3
    (9 ratings)
    7.3
    (8 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (65 ratings)
    8.6
    (95 ratings)
    Availability
    9.0
    (1 ratings)
    9.1
    (2 ratings)
    9.9
    (3 ratings)
    Performance
    8.0
    (1 ratings)
    8.4
    (61 ratings)
    8.8
    (2 ratings)
    Support Rating
    8.3
    (61 ratings)
    9.0
    (8 ratings)
    7.7
    (93 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    9.0
    (3 ratings)
    10.0
    (12 ratings)
    Configurability
    7.0
    (1 ratings)
    9.1
    (1 ratings)
    8.2
    (4 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    8.0
    (8 ratings)
    Product Scalability
    8.0
    (1 ratings)
    7.3
    (2 ratings)
    9.8
    (3 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    FullstoryHeapTotango
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Contentsquare
    Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
    Incentivized
    Read full review
    Totango
    for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
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    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
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    Contentsquare
    • Realtime interactions which are captured automatically is a unique feature which no other product offers.
    • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
    • Detailed customer behaviours can be studied with captured replay sessions
    • Due to all the above points - it helped to improve customer experience
    Incentivized
    Read full review
    Totango
    • Enables us to easily send and collect NPS & CSAT scores regularly.
    • Syncs with HubSpot to bring in updated client data and deals automatically.
    • Allows us to manage clients based on health score which is multi-dimensional.
    • I can log touch points directly in Totango from Gmail so easily..
    • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    Contentsquare
    • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
    • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
    Incentivized
    Read full review
    Totango
    • Integrations -- in my experience, they constantly break and disconnect.
    • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
    • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
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    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    Contentsquare
    It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
    Incentivized
    Read full review
    Totango
    I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
    Incentivized
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    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    Contentsquare
    On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
    Incentivized
    Read full review
    Totango
    It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
    Incentivized
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    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
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    Contentsquare
    I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
    Incentivized
    Read full review
    Totango
    I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
    Incentivized
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    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    Contentsquare
    Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
    Incentivized
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    Totango
    At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
    Incentivized
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    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    Contentsquare
    Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
    Incentivized
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    Totango
    I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
    Incentivized
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    Online Training
    Fullstory
    No answers on this topic
    Contentsquare
    No answers on this topic
    Totango
    Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
    Incentivized
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    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
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    Contentsquare
    The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
    Incentivized
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    Totango
    Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
    Incentivized
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    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Contentsquare
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
    Incentivized
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    Totango
    Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
    Incentivized
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    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    Contentsquare
    The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
    Incentivized
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    Totango
    Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
    Incentivized
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    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
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    Contentsquare
    • It has helped us make decisions on what products to scope for our MVP based on the usage data.
    • It's allowed us to measure success with our beta product.
    • It's helped us view our conversion rates in an easy and usable manner.
    Incentivized
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    Totango
    • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
    • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
    Incentivized
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    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

    Heap Screenshots

    Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

    Totango Screenshots

    Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub