MarketSmart in College Park offers the Fundraising Report Card, an analytics platform supporting nonprofits with feedback on the success of their fundraising efforts.
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Greater Giving
Score 7.1 out of 10
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Greater Giving, a Global Payments company, works exclusively with schools and nonprofits across the United States and Canada—offering integrated technologies to help simplify event management; quickly train volunteers; streamline check-in and check-out; and raise more funds. Greater Giving solutions are based on a single cloud-based platform.
For our organization, Greater Giving is the best option because of the credit card swiping, the ease of the registration, and the tax receipts alone. I do wish that it would allow us to pass on the credit card fees to the purchaser, but for that reason, we don't use it for registration. For an organization NOT needing to swipe credit cards at the event for on-site purchases or using their tax receipt software, I do think that there are more affordable options.
It makes preparing fundraising reports super easy. I used to spend 6-8 hours preparing a board report and now it takes me 30 minutes... PLUS I can pull up the reports in real time during board meetings to allow board members to see the data presented in different ways or to answer questions on-the-spot.
It has metrics that I've never even thought to prepare - including some that always felt too complicated to prepare. Lifetime Donor Value, Donor Retention Rates, Lapsed Donors, Acquired Donors, Reactivated Donors - all broken down by giving segments.
I can customize Giving Segments. I work at a small non-profit - a major gift for us is different than a major gift for a larger organization. I can break up my data in the segments that make sense for my organization [and select colors that match our branding... you've never seen a happier Marketing Chair on your Board of Directors than when you give them a report that is properly branded for the organization. It's a small thing, but it doesn't take any extra work on my part.]
The only difficulty I have with Fundraising Report Card is that the integration with our CRM [Kindful] doesn't keep track of the unique ID that is exported to Fundraising Report Card [to maintain confidentiality]. So it takes a bit more work to identify which donor[s] fall into a category. For example, Fundraising Report Card will tell me that 3 major donors lapsed in the previous quarter - and I can export the Donor ID's from Fundraising Report Card, but those ID's don't mean anything in my CRM, so I can't directly see who those donors are to follow up. This is an issue with the integration specifically with Kindful.
Reports have frequent glitches; especially when downloading large amounts of data (more than 500 records).
Lacks data integration capabilities with other systems (Salesforce, Constant Contact, Zoho, etc.); I have found workarounds by uploading and downloading reports, but it really is a pain
Customer Support is terrible! The online support is uncaring and completely incompetent. On the other hand, the phone support is really friendly and generally quite knowledgeable about the product and solutions.
Online support was one of the worst customer service experiences I've ever had (I would give them a 1). Phone support and implementation support were very nice and knowledgeable.
While I don't think I can entirely quantify the ROI for Fundraising Report Card, it made it possible for us to make better decisions and set better goals. Before we had this tool, we either spent way to much time analyzing data in spreadsheets [trying desperately not to make mistakes] OR more often, made strategic decisions without the facts to back us up. Our fundraising efforts are much smarter than before, and we KNOW where are areas of concern lie.
We don't have to guess whether or not our strategies are working. We know.
The reporting improved our abilities to provide accurate information more timely to the finance department - a plus when completing the annual 990 or other information for our auditors.
We saw an increase in collecting on pledges when we switched from a "text-to-give" platform (from another provider) to incorporating all event elements into Greater Giving. We were able to capture over 95% of gifts within 48 hours of the event compared to less than half that amount in previous years.
The reports generated by Greater Giving are better received by our board of directors - easier to digest and provide meaningful analytics
