MarketSmart in College Park offers the Fundraising Report Card, an analytics platform supporting nonprofits with feedback on the success of their fundraising efforts.
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Greater Giving
Score 8.7 out of 10
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Greater Giving, a Global Payments company, works exclusively with schools and nonprofits across the United States and Canada—offering integrated technologies to help simplify event management; quickly train volunteers; streamline check-in and check-out; and raise more funds. Greater Giving solutions are based on a single cloud-based platform.
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Pricing
Fundraising Report Card
Greater Giving
Editions & Modules
No answers on this topic
Event Package
Contact Sales
per year Unlimited Users and Events
Express Package
Contact Sales
per year Unlimited Users and Events
Virtual and In-Person Events Package
Contact Sales
per year Unlimited Users and Events
Offerings
Pricing Offerings
Fundraising Report Card
Greater Giving
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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The comparison chart helps to understand which package is best for any organization based on the features included.
For our organization, Greater Giving is the best option because of the credit card swiping, the ease of the registration, and the tax receipts alone. I do wish that it would allow us to pass on the credit card fees to the purchaser, but for that reason, we don't use it for registration. For an organization NOT needing to swipe credit cards at the event for on-site purchases or using their tax receipt software, I do think that there are more affordable options.
It makes preparing fundraising reports super easy. I used to spend 6-8 hours preparing a board report and now it takes me 30 minutes... PLUS I can pull up the reports in real time during board meetings to allow board members to see the data presented in different ways or to answer questions on-the-spot.
It has metrics that I've never even thought to prepare - including some that always felt too complicated to prepare. Lifetime Donor Value, Donor Retention Rates, Lapsed Donors, Acquired Donors, Reactivated Donors - all broken down by giving segments.
I can customize Giving Segments. I work at a small non-profit - a major gift for us is different than a major gift for a larger organization. I can break up my data in the segments that make sense for my organization [and select colors that match our branding... you've never seen a happier Marketing Chair on your Board of Directors than when you give them a report that is properly branded for the organization. It's a small thing, but it doesn't take any extra work on my part.]
The only difficulty I have with Fundraising Report Card is that the integration with our CRM [Kindful] doesn't keep track of the unique ID that is exported to Fundraising Report Card [to maintain confidentiality]. So it takes a bit more work to identify which donor[s] fall into a category. For example, Fundraising Report Card will tell me that 3 major donors lapsed in the previous quarter - and I can export the Donor ID's from Fundraising Report Card, but those ID's don't mean anything in my CRM, so I can't directly see who those donors are to follow up. This is an issue with the integration specifically with Kindful.
Greater Giving is very intuitive. It’s easy to set up in the backend and change as needed. Anytime we couldn’t figure something out on our own, our customer service representative was always available and super helpful!
Online support was one of the worst customer service experiences I've ever had (I would give them a 1). Phone support and implementation support were very nice and knowledgeable.
We currently use Eventbrite for our pre-event ticket and sponsorship sales as they have a much more streamlined webpage that is customizable, they allow us to pass on the fees to our purchasers, AND they do not charge an annual fee on top of the processing fees. However, they do not have the ability to let you swipe a credit card in advance - you need a membership to Bidding for Good to do so. We tried using Eventbrite and Bidding for Good for only 1 event before we switched back to Greater Giving. Neither platform allowed you to send out tax receipts and the on-site event management was subpar compared to the ease of Greater Giving.
While I don't think I can entirely quantify the ROI for Fundraising Report Card, it made it possible for us to make better decisions and set better goals. Before we had this tool, we either spent way to much time analyzing data in spreadsheets [trying desperately not to make mistakes] OR more often, made strategic decisions without the facts to back us up. Our fundraising efforts are much smarter than before, and we KNOW where are areas of concern lie.
We don't have to guess whether or not our strategies are working. We know.
The reporting improved our abilities to provide accurate information more timely to the finance department - a plus when completing the annual 990 or other information for our auditors.
We saw an increase in collecting on pledges when we switched from a "text-to-give" platform (from another provider) to incorporating all event elements into Greater Giving. We were able to capture over 95% of gifts within 48 hours of the event compared to less than half that amount in previous years.
The reports generated by Greater Giving are better received by our board of directors - easier to digest and provide meaningful analytics
