GatedContent.com vs. HubSpot Lead Generation Software

GatedContent.com brings a lot to the Marketing Operations party, governance, standardization, etc, etc. but above everything else, if you're serious about growth marketing, GatedContent.com is essential in setting up a fully functioning attribution model. The best thing is that once the key data capture points are defined and built, end users don't need to worry about UTM and other key tracking parameters, they run in the background and plug into pre-exiting processes.

By enabling forms for users to fill out their information for stuff such as newsletters, we are generating leads that we can tap into who might not be interested at that exact time, but will be when there are specials.

Incentivized

• Generating lists of contacts
• Easily pushing out marketing emails
• lots of templates to be used for stuff like forms etc..

Incentivized

• It helps with the sales side of my job but would be create to see more support functionality.

Incentivized

Easy to use for both admins and end users. The individual gate/form configuration is guided and simple with little scope for error. Admins are able to steer the configuration with mandatory fields etc. There is a comprehensive knowledgebase and a very response support team if knowledgebase doesn't cover the query.

Very responsive and capable support team, all with excellent product and industry knowledge. Also, access to the developers if required to help support, particularly during the onboarding, set up, and testing process.

Eloqua, Hubspot, and Pardot, whilst not directly comparable, all have a forms solution, but these solutions become inefficient at scale and are open to user error. They can be difficult to implement across various CMS environments and aren't always easy to configure from an attribution perspective.

I personally haven't used any other products like hubspot, it was also not up to me why this was chosen.

Incentivized

• It has generated a fair few long term contacts that we can continually follow up over years until they're ready to sign.
• It makes sending out marketing emails much quicker which is always useful so that we can spend time on other dollar productive activities.

Incentivized