Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.2 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Microsoft IIS
Score 7.4 out of 10
N/A
Microsoft IIS is an application server and infrastructure.N/A
New Relic
Score 7.9 out of 10
N/A
New Relic is a SaaS-based web and mobile application performance management provider for the cloud and the datacenter. They provide code-level diagnostics for dedicated infrastructures, the cloud, or hybrid environments and real time monitoring.
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Pricing
Google AnalyticsMicrosoft IISNew Relic
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
No answers on this topic
Free (Forever)
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Telemetry Data Platform
$0.25
per month per extra GB data ingest (after first free 100GB per month)
Incident Intelligence
$0.50
per month per event (after first 1000 free events per month)
Standard
$99
per month per full user (after first free full user - unlimited free basic users)
Pro
Contact sales team
Enterprise
Contact sales team
Offerings
Pricing Offerings
Google AnalyticsMicrosoft IISNew Relic
Free Trial
NoNoNo
Free/Freemium Version
YesNoYes
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AnalyticsMicrosoft IISNew Relic
Considered Multiple Products
Google Analytics
Chose Google Analytics
Google Analytics is useful for tracking data at the Client end, whereas New Relic is useful to track on the Backend API stats.
Chose Google Analytics
Google Analytics goes head to head when it comes to basic browser and activity tracking, but falls behind when it comes to full tracking of a request and the performance impact it has on a web site or application. A lot of this is due to the fact that Google Analytics can only …
Microsoft IIS

No answer on this topic

New Relic
Chose New Relic
Google Analytics is useful for end-user traffic distribution and when combined with New Relic provides a more complete picture on user interaction with our site.
Chose New Relic
All of these apps have pros and cons. AppDynamics is very powerful and provides excellent reporting and deep dives on performance. Tableau Desktop's setup can be a bit tedious, but once it is done, it is a great tool to provide visual performance reports. However, the lack of …
Features
Google AnalyticsMicrosoft IISNew Relic
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics
8.4
11 Ratings
4% above category average
Microsoft IIS
-
Ratings
New Relic
-
Ratings
Lead Conversion Tracking8.110 Ratings00 Ratings00 Ratings
Bounce Rate Measurement8.410 Ratings00 Ratings00 Ratings
Device and Browser Reporting9.211 Ratings00 Ratings00 Ratings
Pageview Tracking9.011 Ratings00 Ratings00 Ratings
Event Tracking8.311 Ratings00 Ratings00 Ratings
Reporting in real-time7.910 Ratings00 Ratings00 Ratings
Referral Source Tracking8.510 Ratings00 Ratings00 Ratings
Customizable Dashboards7.910 Ratings00 Ratings00 Ratings
Application Servers
Comparison of Application Servers features of Product A and Product B
Google Analytics
-
Ratings
Microsoft IIS
8.2
29 Ratings
3% above category average
New Relic
-
Ratings
IDE support00 Ratings8.020 Ratings00 Ratings
Security management00 Ratings8.029 Ratings00 Ratings
Administration and management00 Ratings7.029 Ratings00 Ratings
Application server performance00 Ratings9.029 Ratings00 Ratings
Installation00 Ratings10.029 Ratings00 Ratings
Open-source standards compliance00 Ratings7.018 Ratings00 Ratings
Best Alternatives
Google AnalyticsMicrosoft IISNew Relic
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
NGINX
NGINX
Score 9.1 out of 10
InfluxDB
InfluxDB
Score 8.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.1 out of 10
NGINX
NGINX
Score 9.1 out of 10
Sumo Logic
Sumo Logic
Score 8.8 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
NGINX
NGINX
Score 9.1 out of 10
NetBrain Technologies
NetBrain Technologies
Score 8.9 out of 10
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User Ratings
Google AnalyticsMicrosoft IISNew Relic
Likelihood to Recommend
8.5
(192 ratings)
6.0
(29 ratings)
7.9
(145 ratings)
Likelihood to Renew
9.0
(51 ratings)
10.0
(1 ratings)
8.8
(16 ratings)
Usability
7.4
(19 ratings)
6.0
(10 ratings)
8.4
(11 ratings)
Availability
10.0
(4 ratings)
8.0
(1 ratings)
9.1
(2 ratings)
Performance
10.0
(2 ratings)
7.8
(2 ratings)
9.1
(2 ratings)
Support Rating
7.0
(42 ratings)
9.4
(6 ratings)
9.0
(7 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
-
(0 ratings)
8.0
(9 ratings)
Configurability
6.0
(2 ratings)
-
(0 ratings)
7.3
(3 ratings)
Ease of integration
10.0
(1 ratings)
8.2
(2 ratings)
9.0
(1 ratings)
Product Scalability
10.0
(2 ratings)
8.0
(1 ratings)
9.1
(2 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
Google AnalyticsMicrosoft IISNew Relic
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
Microsoft
Publishing applications or websites is easy with Microsoft IIS. You don't need external software or complicated tutorials involving command lines and editing configuration files. On other hand, sometimes the troubleshooter needs a high knowledge of Windows Server, Registry, and tools to debug the application. If you need to host non-Microsoft technology as PHP pages or have a low budget, I recommend IIS equivalent software as Apache.
Read full review
New Relic
New Relic its an excellent tool for monitoring services used on the SAAS universe, like web servers, relational and nosql dbms, reverse proxies, text databases, etc. Its also a powerful tool to monitor resource usage on said servers. However, its not well fitted to monitor custom services - if you need to generate alerts based on logs or database information, for example
Read full review
Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Microsoft
  • A big advantage that we use all the time is reviewing the logs that automatically get generated in IIS. It has helped us troubleshoot various problems in our applications over the years.
  • IIS integrates really well with Visual Studio and TFS. We are able to quickly deploy new applications and changes to applications when requested by the business.
  • IIS has proven that it is easy to configure and maintain with minimal effort.
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New Relic
  • It gives us insights of applications, infrastructure, clouds very well.
  • The alerting system in New Relic helps us to easily identify the root cause which reduces the MTTR.
  • It has new features related to AI which helps to troubleshoot any problem in a very short time it gives future predictions also.
Read full review
Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Microsoft
  • Angular/node apps don't run on IIS, or at least we never figured out how. Rather we ended up using nginx.
  • There are still occasional memory leaks - check your recycle settings!
  • If you have very heavy usage for web APIs, IIS requires regular restarts for reasons unknown.
Read full review
New Relic
  • And while powerful, building tailored dashboards with organ-specific metrics (such as energy load variance across regions) can be difficult to navigate. The UI isn't as drag-and-drop easy, and query-based widgets typically involve some trial and error for non-devs.
  • Alerts may be hypersensitive or over general. I We often get a spam of non-critical alerts while doing load testing, all overhauling to me alone and making it difficult to identify actual issues especially in energy systems where spikes are very common.
  • With our expanding fleet of Iot devices, the per-host pricing model is becoming expensive, quickly. More detailed billing based on microservices, or that works at sensor level, would make it more adaptable for energy platforms.
Read full review
Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review
Microsoft
We have no intention to replace all applications running on top of the IIS platform. Not all applications support other platforms and not all support staff are skilled in Linux/Apache platform support. Whereas IIS may not be the best performing or most secure web platform available, for the aforementioned reasons, it is impossible not to continue use of this product.
Read full review
New Relic
The only issue that we have had with New Relic is that the price might be a little expensive for smaller companies. The amount of data you store in New Relic impacts the cost, and can get away from you if you don't work closely with the vendor. Overall though the application is top notch.
Read full review
Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Read full review
Microsoft
As I've mentioned earlier, Microsoft IIS is very simple and easy to use. The user interface is a little bit overloaded with a huge number of different options, but once you have a little clue of what you are doing and what you need - no issues at all.
Read full review
New Relic
I have given this much rating as I am used New Relic in different sectors and for different use cases like its K8s monitoring, infra monitoring, full stack monitoring as compare to other tools New Relic gives data in a formatted and connected way, and also it is giving us value for money. It also launches new features day by day which helps users to track the issue very quickly. It also supports OTel integrations which is the latest trend of observability tools. thats why I had given this much rating to New Relic.
Read full review
Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Microsoft
ARR (application request routing) in Microsoft IIS Server enables the web-admins to increase the web app reliability and availability through the rule based routing and load balancing of HTTP requests which in turn provides highly available server. IIS 7.0 Manager also provides kernel as well as user mode caching for faster performance and in case if the server fails, the IIS server has good amount of details logged in its log files which help understand and debug the cause quickly. Load balancing facilitates IIS server to fight against availability issues.
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New Relic
Never observed an outage
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Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Microsoft
In my experience, I have never had significant issues with IIS performance. Sometimes I've experienced issues with loading time, but it is mostly related to the web site code. However Amazon, Microsoft and Google providing free cloud services with very limited resources, and in that scenario, "heavy" websites on IIS could be the issue. In other situations - performance is good.
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New Relic
there are times where browser cache will cause issues that require you to clear your browser before continuing.
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Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Microsoft
As mentioned earlier there is so much documentation or guides or stack overflow questions out there that someone will have faced the same or very similar scenario to what you are going through that you will almost certainly find a solution to what you are after.
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New Relic
The support team has been really helpful and resolved most of the issues on time. However, for a couple of issues, several follow-ups were needed to elicit a reasonable response. The issue was deeply technical and could have been investigated only by their Architects, and bringing them into the ticket took longer than needed
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Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Microsoft
No answers on this topic
New Relic
No answers on this topic
Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Microsoft
No answers on this topic
New Relic
It's better to start by implementing New Relic in one project and test everything. Try to follow best recommended practices and read all the official documentation. Everything seems well tested. Then, start by installing agents to the rest of your projects and keep a close look to all logs and metrics New Relic gives you.
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Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Microsoft
Apache is java. Java is unnecessary complex. No developer wants to invest in learning all the hundreds of text based configuration files to get something done. Also, apache gives you the most evil and un-usable user interface possible. [Microsoft] IIS makes [life] after development easy, which is already complex enough to be bothered by something as mundane as exposing your work over the internet.
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New Relic
Data Dog has solutions that look more attractive, but not at their price point. We have also tried to build a solution straight from the Cloud, where our business is built, but some things are too hard to replicate. This shows that New Relic is useful and helps our efficiency.
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Microsoft
Microsoft IIS Server is scalable if the underlying server configuration is done correctly. Use x64 edition v/s 32bit and using 32bit mode application pools are some of the tweaks to be done to make the IIS server scalable. There are too many small configurations need to be carried out in order to make a highly scalable IIS server hence not giving full score in this area.
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New Relic
Agent deployment is easily integrated into our workflow. Adding the agent to new servers is quick and painless
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Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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Microsoft
  • Allowing us to internally host our monitoring websites allows quick access to data that can be quite hidden, saving developer time.
  • It was inexpensive compared to more bulky solutions saving upfront cost.
  • It’s easy to install and enable allowing more developer savings.
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New Relic
  • We were able to quickly identify our most time consuming APIs. In some cases we were able to bring down times for some apis from 4s to 200ms.
  • We were able to identify our slowest database queries and optimize them for quicker response times.
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ScreenShots