Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$135
per quarter
Typeform
Score 8.2 out of 10
N/A
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…
$30
*Per Month
Wufoo
Score 9.0 out of 10
N/A
Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
$0
Pricing
HeyflowTypeformWufoo
Editions & Modules
Starter
$45
per month (billed quarterly)
Growth
$119
per month (billed quarterly)
Scale
$289
per month (billed quarterly)
Enterprise
from $1100
per month (billed annually)
Essentials
$30
*Per Month
Professional
$35
*Per Month
Premium
$59
*Per Month
Free
$0
Starter
$14.08
per month
Professional
$29.08
per month
Advanced
$74.08
per month
Ultimate
$183.25
per month
Offerings
Pricing Offerings
HeyflowTypeformWufoo
Free Trial
YesNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsDiscount available for annual subscription as well as for start ups.*For annual contract.
More Pricing Information
Community Pulse
HeyflowTypeformWufoo
Considered Multiple Products
Heyflow
Chose Heyflow
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard.

Heyflow Vs. Growform = This one is tougher …
Chose Heyflow
We liked design capabilities and conditional logic feature most of all.
Chose Heyflow
Much stronger customization ability, ability to align with our brand styles and integrate with tools like Zapier or Google Sheets, slack, etc.
Chose Heyflow
Much better UI/UX flexibility
Typeform
Chose Typeform
When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo
Chose Typeform
We started using Typeform but over time switched to Heyflow for various reasons
Chose Typeform
The only thing that I missed in Typeform, and why we reduced our usage, is the UX capabilities for custom/more personalised layouts
Chose Typeform
Typeform is the best of all the other forms and survey tools we have tried and used. It is superior in both the administration and user experience from all the others. However, we often have to use third-party tools to integrate Typeform with other tools (e.g., connecting …
Chose Typeform
Typeform’s interface is the best out there. It’s visually appealing and I trust that the donors had a good experience with Typeform over any other survey tool.
Chose Typeform
Typeform, from a form perspective, exceeds all of its competitors. It is cheap, easy to use and has some phenomenal reporting.

We continue to use Typeform because it has phenomenal value, it's easy to use, has an immersive experience for the user and has some of the best …
Wufoo
Chose Wufoo
For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The …
Chose Wufoo
They all have very similar freemium and low tier plans, so it comes down to what exactly you need and what you can live without. However, I highly suggest paying up to at least remove branding to keep all your forms on-brand to build trust with your clients and partners.
Features
HeyflowTypeformWufoo
Lead Management
Comparison of Lead Management features of Product A and Product B
Heyflow
7.4
7 Ratings
3% below category average
Typeform
-
Ratings
Wufoo
-
Ratings
Automated sales alerts and tasks7.76 Ratings00 Ratings00 Ratings
Automated follow-ups7.14 Ratings00 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Heyflow
8.2
18 Ratings
9% above category average
Typeform
-
Ratings
Wufoo
-
Ratings
Integrations with advertising platforms8.114 Ratings00 Ratings00 Ratings
Integrations with CRMs7.816 Ratings00 Ratings00 Ratings
Integrations with data storage tools8.214 Ratings00 Ratings00 Ratings
Integrations with lead automation tools8.813 Ratings00 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Heyflow
7.6
20 Ratings
8% below category average
Typeform
-
Ratings
Wufoo
-
Ratings
KPI analytics7.418 Ratings00 Ratings00 Ratings
Drop-off analytics7.520 Ratings00 Ratings00 Ratings
A/B tests8.015 Ratings00 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Heyflow
7.9
22 Ratings
5% below category average
Typeform
-
Ratings
Wufoo
-
Ratings
Drag & Drop editing8.422 Ratings00 Ratings00 Ratings
Branding customization9.121 Ratings00 Ratings00 Ratings
Different question types7.421 Ratings00 Ratings00 Ratings
Conditional logic paths6.421 Ratings00 Ratings00 Ratings
Embedded calculations6.315 Ratings00 Ratings00 Ratings
Form templates6.719 Ratings00 Ratings00 Ratings
Custom code8.516 Ratings00 Ratings00 Ratings
Web embedding9.219 Ratings00 Ratings00 Ratings
Mobile responsiveness9.321 Ratings00 Ratings00 Ratings
Date picker7.218 Ratings00 Ratings00 Ratings
File upload9.020 Ratings00 Ratings00 Ratings
Dynamic content8.018 Ratings00 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Heyflow
-
Ratings
Typeform
8.3
49 Ratings
4% above category average
Wufoo
7.5
34 Ratings
6% below category average
Survey templates00 Ratings6.946 Ratings8.028 Ratings
Themes00 Ratings8.749 Ratings4.531 Ratings
Custom logo/branding00 Ratings9.347 Ratings10.033 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Heyflow
-
Ratings
Typeform
8.8
49 Ratings
4% above category average
Wufoo
7.7
32 Ratings
10% below category average
Changes to live survey00 Ratings8.444 Ratings7.527 Ratings
Question design help00 Ratings8.941 Ratings7.028 Ratings
Multiple question types00 Ratings9.249 Ratings8.532 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Heyflow
-
Ratings
Typeform
8.5
43 Ratings
2% above category average
Wufoo
8.0
30 Ratings
4% below category average
Survey logic flexibility00 Ratings8.543 Ratings8.030 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Heyflow
-
Ratings
Typeform
7.7
48 Ratings
5% below category average
Wufoo
8.9
34 Ratings
10% above category average
Response tracking00 Ratings9.247 Ratings9.030 Ratings
Data export00 Ratings8.945 Ratings9.532 Ratings
Standard reports00 Ratings6.743 Ratings9.027 Ratings
Custom reports00 Ratings5.929 Ratings9.022 Ratings
Analytics00 Ratings7.741 Ratings8.026 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Heyflow
-
Ratings
Typeform
8.8
33 Ratings
2% above category average
Wufoo
8.0
27 Ratings
7% below category average
Access controls00 Ratings9.330 Ratings8.027 Ratings
Compliance00 Ratings8.427 Ratings8.023 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Heyflow
-
Ratings
Typeform
7.4
26 Ratings
9% below category average
Wufoo
7.5
18 Ratings
7% below category average
Vendor-offered crowdsourcing00 Ratings8.79 Ratings7.07 Ratings
Respondent restrictions00 Ratings6.225 Ratings8.018 Ratings
Best Alternatives
HeyflowTypeformWufoo
Small Businesses
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
HeyflowTypeformWufoo
Likelihood to Recommend
8.3
(21 ratings)
7.3
(49 ratings)
9.0
(64 ratings)
Likelihood to Renew
9.1
(2 ratings)
10.0
(1 ratings)
10.0
(32 ratings)
Usability
8.2
(21 ratings)
7.6
(13 ratings)
9.5
(7 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
9.0
(1 ratings)
Support Rating
9.1
(1 ratings)
5.7
(7 ratings)
10.0
(5 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
9.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
HeyflowTypeformWufoo
Likelihood to Recommend
Heyflow
Heyflow is very well suited for creating landing pages or simple forms for recruiting employees. It's also excellent as an order form for generating leads. However, it's not suitable for surveys or appointment requests. Furthermore, it's very easy to use, even for users with no prior experience in this area.
Read full review
Typeform
Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
Read full review
Momentive (SurveyMonkey, Inc)
Wufoo is well suited when someone needs to gather data from visitors. It's not so well suited when you need to have people send files over 25MB in size. That's the limit and it's pretty low. We use it for resumes and MS Word files, so the size is okay for us, but might not be the case for other needs.
Read full review
Pros
Heyflow
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
Typeform
  • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
  • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
  • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
  • Visually pleasing designs with use of themes, images and video to match your branding.
Read full review
Momentive (SurveyMonkey, Inc)
  • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
  • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
  • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
Read full review
Cons
Heyflow
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
Read full review
Typeform
  • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
  • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
  • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
Read full review
Momentive (SurveyMonkey, Inc)
  • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
  • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.
Read full review
Likelihood to Renew
Heyflow
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















Read full review
Typeform
We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
Read full review
Momentive (SurveyMonkey, Inc)
I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
Read full review
Usability
Heyflow
Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus.
I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
Read full review
Typeform
Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
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Momentive (SurveyMonkey, Inc)
Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
Read full review
Reliability and Availability
Heyflow
There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
From all the time I've been using it (around 10 years) I've never seen an outage or application error.
Read full review
Performance
Heyflow
Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
Read full review
Support Rating
Heyflow
Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
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Typeform
I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
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Momentive (SurveyMonkey, Inc)
I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
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Online Training
Heyflow
No answers on this topic
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
Good imbedded videos that visually demonstrate how to create an element within the form.
Read full review
Implementation Rating
Heyflow
I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
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Alternatives Considered
Heyflow
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
Read full review
Typeform
When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date
Read full review
Momentive (SurveyMonkey, Inc)
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
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Contract Terms and Pricing Model
Heyflow
No, I wouldn't change any of Heyflow's terms and conditions or price. The price-performance ratio is simply impressive. I don't know of any other provider that offers a platform that allows you to start from scratch without any prior knowledge and gives you top-notch support at all times, helping you optimize your flows and get even more out of them.
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
I didn't help purchase this product.
Read full review
Scalability
Heyflow
The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
Read full review
Typeform
No answers on this topic
Momentive (SurveyMonkey, Inc)
I think it can be integrated with different software but not sure about its scalability.
Read full review
Return on Investment
Heyflow
  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
Read full review
Typeform
  • Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
  • Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
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Momentive (SurveyMonkey, Inc)
  • Wufoo has had a positive impact on our marketing department by allowing us to create and deploy forms on our websites and landing pages with significantly increased efficiency and speed.
  • Wufoo has also had a huge impact in reducing our reliance on IT support to build and deploy forms to our websites.
  • Wufoo has also empowered our marketing team to be able to try and solve our business problems through tons of integrations between Wufoo and other 3rd party systems (such as Salesforce and Zapier).
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ScreenShots

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder. Users can match their funnel to their brand identity by customizing anything and everything.Screenshot of Heyflow's built-in analytics tab, that includes data needed to optimize funnels showing A/B tests and page dropoffs.Screenshot of the interface to build a personalized funnel experience, segment audience, or create complex routing logic. Keeping track of flow logic can be tricky. The logic map provides a visual overview of the entire funnel to help save time and prevent mistakes.Screenshot of where to connect the funnel with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where to send flow responses to an e-mail inbox, into a spreadsheet or directly into a connected CRM through native integrations with popular tools like HubSpot, HighLevel, Sheets and Slack.