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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pipedrive

    Score8.7 out of 10
    N/APipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.

    $24

    per month per seat

    Pricing
    HubSpot Marketing HubPipedrive
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Essential
    $24
    per month per seat
    Advanced
    $49
    per month per seat
    Professional
    $69
    per month per seat
    Power
    $79
    per month per seat
    Enterprise
    $129
    per month per seat
    Offerings
    Pricing Offerings
    HubSpot Marketing HubPipedrive
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Monthly plans are available. The Essentials monthly plan at $24 per month.
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubPipedrive
    Considered Both Products
    HubSpot
    Chose HubSpot Marketing Hub
    It looked more complete than Mailchimp and Pipedrive is only CRM (Sales), so we didn't have much options at that moment. I'd now consider Mautic maybe, or I'd need to spend a lot of time on doing the courses and learning how to master HubSpot so I could use it better than I do …
    Incentivized
    Chose HubSpot Marketing Hub
    They not only have a CRM, but they have information and training to learn how to use their CRM every step of the way and to also understand each one of the steps. They consistently create new content and training to help businesses thrive.
    Incentivized
    Chose HubSpot Marketing Hub
    N/A as this is my first job out of college, since interning and working here I have only used HubSpot. Can't think of anything else that would measure up as some other programs (MailChimp, Salesforce, etc.) have different aspects of HubSpot, but HubSpot has all of these …
    Incentivized
    Pipedrive Inc.
    Chose Pipedrive
    Pipedrive is extremely lightweight, but extremely powerful as you get deeper into it. My 61 year old father will use it, when he won't even use email on desktop. Pipedrive is inexpensive and easy to adopt. It's also easy to adapt, adding custom fields, deal stages, and other …
    Incentivized
    Chose Pipedrive
    Pipedrive is nowhere near as capable as Salesforce, but it's also much easier to manage. I think of Pipedrive as a simple version CRM that is good for managing inbound lead's interests in an organized way. When you have a larger sales structure with different components and …
    Incentivized
    Chose Pipedrive
    I'm a huge fan of HubSpot. It is more aligned with how most salespeople work than any other CRM out there. It's modern enough that you don't have to spend hours trying to figure out how to do things. While they continue to raise the price, it is still a great value.
    Incentivized
    Chose Pipedrive
    More user-friendly, more depth, more results.
    Incentivized
    Chose Pipedrive
    Pipe Drive is THE ONLY sales CRM that any sales professional should use. I think that other CRMs are better for other tasks but for sales, Pipedrive is KEY! Pipedrive makes it very easy for a salesperson to keep up to date and add and remove records very quickly and allows to …
    Incentivized
    Chose Pipedrive
    I think that for a smaller sales team and for simply getting your reps off of pen and paper and into a digital system that can be managed, Pipedrive is the perfect system to get the sales team moving and thinking along the lines of a team selling approach. What Pipedrive is not …
    Incentivized
    Chose Pipedrive
    Pipedrive is more expensive but does all of the following better: Data import and export is simple, you can efficiently manage your company’s sales pipeline, and it offers full sales management features. Ultimately, the full feature set is what we needed at that point in time …
    Incentivized
    Chose Pipedrive
    Pipedrive is a mature product that is feature-rich, but simple. It can be used as minimally as possible and is still a fantastic contact manager. But it is robust, and can really automate a lot of the sales process if used correctly.
    Incentivized
    Chose Pipedrive
    Cheaper than Salesforce and SugarCRM. Vtiger offers more for less cost.
    Incentivized
    Chose Pipedrive
    Not nearly as intuitive or sophisticated as Salesforce but MUCH easier to create and manage custom fields. Also a lot quicker when scheduling follow up tasks and adding/creating new organizations and contacts.
    Incentivized
    Chose Pipedrive
    Pipedrive is superior to Hubspot and Zoho. However, given the size of my organization the OnePageCRM is more suited to my needs and comparing it with Pipedrive is doing so with apples and oranges.
    Incentivized
    Chose Pipedrive
    We are moving from Pipedrive to Salesforce, primarily because as our leads and our company grows we are requiring a CRM that has more features, abilities, and can generally handle more. We dove into Pipedrive in a "putting out fires" mentality though, so the leads/tasks/deals …
    Incentivized
    Chose Pipedrive
    CapsuleCRM was our go-to system up until now and it did a very decent job. Where it lacked, however, was its visualization of the sales process. It also bothered us that outstanding tasks could not easily be removed if they piled up AND they were taking up a great deal of space …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    43 Answers
    96%
    Would buy again
    22 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    39 Answers
    95%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    43 Answers
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    33 Answers
    89%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    31 Answers
    89%
    Implementation went as expected
    16 Answers
    Features
    HubSpot Marketing HubPipedrive
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    Pipedrive
    -
    Ratings
    WYSIWYG email editor8.0347 Ratings00 Ratings
    Dynamic content7.6347 Ratings00 Ratings
    Ability to test dynamic content7.8322 Ratings00 Ratings
    Landing pages7.4375 Ratings00 Ratings
    A/B testing6.7299 Ratings00 Ratings
    Mobile optimization7.7370 Ratings00 Ratings
    Email deliverability reporting7.9378 Ratings00 Ratings
    List management8.9379 Ratings00 Ratings
    Triggered drip sequences8.3291 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Pipedrive
    -
    Ratings
    Lead nurturing automation7.9370 Ratings00 Ratings
    Lead scoring and grading6.9337 Ratings00 Ratings
    Data quality management7.6345 Ratings00 Ratings
    Automated sales alerts and tasks8.9314 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Pipedrive
    -
    Ratings
    Calendaring6.7319 Ratings00 Ratings
    Event/webinar marketing6.9262 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Pipedrive
    -
    Ratings
    Social sharing and campaigns5.8355 Ratings00 Ratings
    Social profile integration6.1344 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    7.9
    384 Ratings
    5% above category average
    Pipedrive
    -
    Ratings
    Dashboards8.0381 Ratings00 Ratings
    Standard reports7.7377 Ratings00 Ratings
    Custom reports7.8339 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    7.2
    356 Ratings
    6% below category average
    Pipedrive
    -
    Ratings
    API7.2264 Ratings00 Ratings
    Role-based workflow & approvals7.6295 Ratings00 Ratings
    Customizability7.8317 Ratings00 Ratings
    Integration with Salesforce.com6.8236 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.1104 Ratings00 Ratings
    Integration with SugarCRM7.093 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    7.9
    68 Ratings
    1% above category average
    Customer data management / contact management00 Ratings8.724 Ratings
    Workflow management00 Ratings7.821 Ratings
    Territory management00 Ratings6.514 Ratings
    Opportunity management00 Ratings8.365 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.864 Ratings
    Contract management00 Ratings8.317 Ratings
    Quote & order management00 Ratings7.314 Ratings
    Interaction tracking00 Ratings8.521 Ratings
    Channel / partner relationship management00 Ratings7.116 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    2.9
    7 Ratings
    91% below category average
    Case management00 Ratings4.76 Ratings
    Call center management00 Ratings1.15 Ratings
    Help desk management00 Ratings3.16 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    7.5
    49 Ratings
    3% below category average
    Lead management00 Ratings7.549 Ratings
    Email marketing00 Ratings7.613 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    6.7
    67 Ratings
    14% below category average
    Task management00 Ratings7.964 Ratings
    Billing and invoicing management00 Ratings4.15 Ratings
    Reporting00 Ratings8.263 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    7.8
    68 Ratings
    2% above category average
    Forecasting00 Ratings7.719 Ratings
    Pipeline visualization00 Ratings8.268 Ratings
    Customizable reports00 Ratings7.516 Ratings
    Customization
    Comparison of Customization features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    6.4
    64 Ratings
    18% below category average
    Custom fields00 Ratings8.664 Ratings
    Custom objects00 Ratings8.554 Ratings
    Scripting environment00 Ratings1.04 Ratings
    API for custom integration00 Ratings7.646 Ratings
    Security
    Comparison of Security features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    6.7
    62 Ratings
    23% below category average
    Single sign-on capability00 Ratings6.112 Ratings
    Role-based user permissions00 Ratings7.360 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    1.1
    5 Ratings
    149% below category average
    Social data00 Ratings1.15 Ratings
    Social engagement00 Ratings1.15 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    3.6
    7 Ratings
    71% below category average
    Marketing automation00 Ratings3.67 Ratings
    Compensation management00 Ratings3.54 Ratings
    Platform
    Comparison of Platform features of HubSpot Marketing Hub and Pipedrive
    Feature
    HubSpot Marketing Hub
    -
    Ratings
    Pipedrive
    8.2
    61 Ratings
    7% above category average
    Mobile access00 Ratings8.261 Ratings
    Best Alternatives
    HubSpot Marketing HubPipedrive
    Small Businesses
    Vbout
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubPipedrive
    Likelihood to Recommend
    7.5
    (670 ratings)
    8.0
    (72 ratings)
    Likelihood to Renew
    6.0
    (372 ratings)
    8.0
    (3 ratings)
    Usability
    7.7
    (121 ratings)
    9.0
    (25 ratings)
    Availability
    9.1
    (25 ratings)
    8.2
    (1 ratings)
    Performance
    8.9
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (88 ratings)
    8.5
    (15 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    8.2
    (1 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubPipedrive
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
    Incentivized
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Great visual visibility of the funnel plus easy to drag the deals across the stages
    • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
    • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
    • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
    • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Pipedrive Inc.
    -2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
    Incentivized
    Read full review
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
    Incentivized
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    Pipedrive Inc.
    Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
    Incentivized
    Read full review
    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Pipedrive Inc.
    Experiment is the only way to start
    Read full review
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Pipedrive Inc.
    I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
    Incentivized
    Read full review
    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Pipedrive Inc.
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
    • We were able to integrate our calling system easily and get things going on the lead calling aspect.
    • Great multipipeline option where we were able to manage both organisations under one roof.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.

    Pipedrive Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot