Infor Omni-Channel Campaign Management vs. Insider Growth Management Platform (GMP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Infor Omni-Channel Campaign Management
Score 10.0 out of 10
N/A
Infor Omni-Channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing Management (EMM) solution that comprises Infor Omni-Channel Campaign Management, Infor CRM, Infor Configure Price Quote, Infor Marketing Resource Management, and Infor Interaction Advisor, bundled into…N/A
Insider Growth Management Platform (GMP)
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Pricing
Infor Omni-Channel Campaign ManagementInsider Growth Management Platform (GMP)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Infor Omni-Channel Campaign ManagementInsider Growth Management Platform (GMP)
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Infor Omni-Channel Campaign ManagementInsider Growth Management Platform (GMP)
Top Pros
Top Cons
Best Alternatives
Infor Omni-Channel Campaign ManagementInsider Growth Management Platform (GMP)
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Infor Omni-Channel Campaign ManagementInsider Growth Management Platform (GMP)
Likelihood to Recommend
10.0
(1 ratings)
9.0
(2 ratings)
User Testimonials
Infor Omni-Channel Campaign ManagementInsider Growth Management Platform (GMP)
Likelihood to Recommend
Infor
This tool is great in the retail industry with a huge customer and guest presence where a huge influx of data is always being analyzed and being reported via different sources. This tool makes it easy to organize that and it helps with side by side comparison of the information. Great for business with multiple locations where all of the information is being fed to some central system. I don't believe it is one for small businesses or individual owners.
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Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
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Pros
Infor
  • Forecasting revenue trends for better business management.
  • Collecting information in specific formats from the field for better investment decisions.
  • Integration with alert tools such as Jira or email client.
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Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Cons
Infor
  • It can do a better job if integration is in place with outside organization vendors or 3rd party tools, which is sometimes challenging.
  • Help, about, and tutorial sections of the tool can be improved with more specific examples and how to do videos.
  • Support can be better with more resources.
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Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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Alternatives Considered
Infor
Infor Omni-Channel Campaign Management stands out because of its capabilities for effective and great reporting, always a challenge for a fast-paced working environment where we need to analyze data in a very timely manner coming from different sources. We used another tool previously and it was not working as expected so we decided to move to this Infor tool and we are glad we made that decision of switching.
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Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
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Return on Investment
Infor
  • Great ROI with time efficiency and less resources.
  • Reporting accuracy and detailed level comparison makes it very positive impact.
  • Individual personalization makes it easier for the users to do the tasks in turn results in positive ROI.
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Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module