TrustRadius

Informatica Data as a Service (DaaS) vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Informatica Data as a Service (DaaS)
Score 7.6 out of 10
N/A
Informatica's Data as a Service (DaaS) is provided for contact data enrichment, using trusted third-party data sources so that users can learn even more about customers and prospects. Informatica’s data enrichment services are selected to provide quality with both the B2B and B2C audience in mind. The service may include email verification, phone number and do not call list verification, address and geocoding, sales tax information, and related data services.N/A
Kantar Marketplace
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
Informatica Data as a Service (DaaS)Kantar Marketplace
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Informatica Data as a Service (DaaS)Kantar Marketplace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Informatica Data as a Service (DaaS)Kantar Marketplace
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Informatica Data as a Service (DaaS)Kantar Marketplace
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No answers on this topic

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Score 9.0 out of 10
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Score 9.1 out of 10
Enterprises
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D&B Hoovers
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Score 8.8 out of 10
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User Ratings
Informatica Data as a Service (DaaS)Kantar Marketplace
Likelihood to Recommend
9.0
(1 ratings)
7.6
(3 ratings)
User Testimonials
Informatica Data as a Service (DaaS)Kantar Marketplace
Likelihood to Recommend
Informatica
It helps us gain quick access to reliable information.It also makes it possible to integrate data from multiple disparage sources
NC
Nagaraj C
Senior Software Engineer
Read full review
Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
Verified User
Anonymous
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Pros
Informatica
No answers on this topic
Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
Verified User
Anonymous
Read full review
Cons
Informatica
No answers on this topic
Kantar
  • The platform can be confusing to navigate at times; UX could be simplified.
  • Ability to utilize more competitive datasets would be helpful.
  • Sometimes takes a while to return data and build out full insights.
Verified User
Anonymous
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Alternatives Considered
Informatica
No answers on this topic
Kantar
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
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Return on Investment
Informatica
No answers on this topic
Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
Verified User
Anonymous
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ScreenShots