Insider Growth Management Platform (GMP) vs. Sitecore Discover

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Sitecore Discover
Score 8.4 out of 10
N/A
Sitecore Discover, formerly Reflektion, is a customer centric personalization platform that optimizes customer experiences on an individual basis in real time.N/A
Pricing
Insider Growth Management Platform (GMP)Sitecore Discover
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)Sitecore Discover
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)Sitecore Discover
Top Pros
Top Cons
Best Alternatives
Insider Growth Management Platform (GMP)Sitecore Discover
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insider Growth Management Platform (GMP)Sitecore Discover
Likelihood to Recommend
9.0
(2 ratings)
9.0
(2 ratings)
User Testimonials
Insider Growth Management Platform (GMP)Sitecore Discover
Likelihood to Recommend
Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
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Sitecore
Reflektion is very well suited for ecommerce sites that are looking to provide their customers meaningful product recommendations tailored to their specific user experience on our site. We are also beginning to use Reflektion for search results. If you find that your customer base uses your search bar or is having issues with their search experience, Reflektion offers a great auto complete search results feature. We have a sister site that only offers a small catalog of products and we do no use the auto search results feature on this site. If your company has a small catalog the search results tool may not be as effective. I cannot think of a scenario in which an ecommerce site would not find it helpful to provide customized product recommendations to their customers.
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Pros
Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Sitecore
  • Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers.
  • Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly.
  • Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.
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Cons
Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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Sitecore
  • While I mentioned that training our team in using the Reflektion dashboard was quite pain free, the dashboard can get a little overwhelming to a first time user. There are a lot of options and customization features available that can be intimidating at first.
  • There isn't really too much for us to criticize with Reflektion. As I said, we switched from another product to Reflektion and so far have had almost no issues. When they do come up, the Reflektion team has been very helpful.
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Alternatives Considered
Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
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Sitecore
Reflektion is a very cost-effective, complete solution providing individualization for preview search, product recommendations, full page search, and content. Compared to the other services they offered more features utilizing SOLR results but with continued learning. Other services didn't have the full list of capabilities or were much more expensive.
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Return on Investment
Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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Sitecore
  • Increasing conversion rate is almost always the goal when we start a new project and it is safe to say that Reflektion has helped us increase conversion rate for customers clicking through product recommendations.
  • With our previous recommendations engine, tweaking and customizing the recommendations on our site was not nearly as effective or easy as it is with Reflektion. This has saved us countless hours in dev and manual operations work.
  • We have not seen any negative impacts of Reflektion and hope this continues.
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module

Sitecore Discover Screenshots

Screenshot of Screenshot of Product MerchandisingScreenshot of Instant Visual Search