Fin by Intercom vs. Kustomer vs. Talkdesk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fin by Intercom
Score 8.8 out of 10
N/A
Fin is Intercom’s AI Agent for customer service, designed to deliver high-quality answers, even for complex queries. It works with any helpdesk, or it can be paired with Intercom’s next-generation Helpdesk to get the full Intercom Customer Service Suite.
$0.99
one-time fee per outcome
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Talkdesk
Score 8.1 out of 10
N/A
Talkdesk® supports CX with Customer Experience Automation (CXA), using AI agents to replace manual workflows. Powered by the Talkdesk Data Cloud, CXA delivers real-time context and fast deployment—to transform CX without a rip-and-replace.
$85
per month per user
Pricing
Fin by IntercomKustomerTalkdesk
Editions & Modules
Fin with your current helpdesk
$0.99
one-time fee per outcome
Copilot add-on
$35
per month per user
Pro
$99
per month For analysis of 1,000 conversations
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin outcome
per month per seat
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
CX Cloud Digital Essentials
$85
per month per user
CX Cloud Voice Essentials
$105
per month per user
CX Cloud Elite
$145
per month per user
CX Cloud Elite
$165
per month per user
Industry Experience Clouds
$225
Offerings
Pricing Offerings
Fin by IntercomKustomerTalkdesk
Free Trial
YesNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeOptional
Additional DetailsFin comes with a 90-day money-back guarantee. Here's how it works: Intercom states that users who sign up for the Fin Guarantee Success Program and do not achieve at least a resolution rate of 65% will be paid $1M. This program is designed for high volume customers. Eligibility criteria: High volume customers (over 250k monthly conversions) in North America and Europe. Intercom states that phase one of this program will admit customers on Intercom Helpdesk or Zendesk.All plans require an annual subscription and 8 users minimum.*Talkdesk also offers per hour login consumption pricing and concurrent pricing. Prices are based on a minimum 3 year commitment to these Editions. Additional telco and usage fees not included. Due to foreign exchange rate approximation, list price is not the exact price that will be quoted.
More Pricing Information
Community Pulse
Fin by IntercomKustomerTalkdesk
Considered Multiple Products
Fin by Intercom
Chose Fin by Intercom
I use all three of these platforms in unison so it is difficult to decide which is best. I do think that I like Intercom the best visually as well as it is very user-friendly. I would say that my least favorite one to deal with would be Talkdesk but that is because I use it the …
Chose Fin by Intercom
Noone has been able to standup to the level of service and product that Intercom gives us.
Chose Fin by Intercom
We've used both Drift and Salesforce chat at Owl Labs in the past, and I didn't find them to meet our needs or customer needs the way Intercom has been able to. Intercom ranks higher for us regarding Integrations offered, customization, AI functionality, and user-friendliness. …
Chose Fin by Intercom
None, not involved in decision making process.
Chose Fin by Intercom
The UI elements on both the agent and customer side make Intercom the clear winner against Zendesk Chat. Intercom allows us to quickly offer chat with an elegant design, which makes our brand appear more professional. If you view any website that uses Zendesk Chat, their chat …
Chose Fin by Intercom
Service Cloud is more robust from a reporting standpoint. ChurnZero and Intercom are pretty neck and neck.
Kustomer
Chose Kustomer
We selected Kustomer because we'd been using Slack for inner office communication, Talkdesk for phone calls, and Front for emails. Kustomer has unified our communications and allowed us to eliminate some tools. I have used Asana in a previous job and I preferred some features …
Chose Kustomer
The support we get with Kustomer is light years ahead. I was not an admin at the time we had Desk.com, but from a users point of view, Kustomer is a lot easier to use and much more intuitive.
Talkdesk
Chose Talkdesk
The transfer features available to us in Aircall were nearly impossible to use. Agents had to be in a wide-open status that allowed both inbound calls and transfers to be routed, requiring a complex ballet of "turn on your availability and get the transfer" within a split …
Chose Talkdesk
The Talkdesk interface is much more convenient than what we used earlier, calls arrive more often, and there are fewer technical errors. However, at the time when I used Mac os, I was an ordinary employee and I don't know what offers there were for managers and what pros and …
Chose Talkdesk
Although I didn't choose Talkdesk, it is my understanding that it is a cheaper alternative to the tool Zendesk and not only that but is constantly improving their reporting and analytics for calls, as there are functions that we now rely on daily that a year ago were still in …
Chose Talkdesk
Talkdesk is the only product we have used and I do not see us switching anytime soon!
Chose Talkdesk
I personally have not used any other services, so I, unfortunately, cannot comment on this.
Features
Fin by IntercomKustomerTalkdesk
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Fin by Intercom
-
Ratings
Kustomer
8.1
15 Ratings
1% below category average
Talkdesk
-
Ratings
Organize and prioritize service tickets00 Ratings8.014 Ratings00 Ratings
Expert directory00 Ratings8.212 Ratings00 Ratings
Subscription-based notifications00 Ratings8.611 Ratings00 Ratings
ITSM collaboration and documentation00 Ratings8.011 Ratings00 Ratings
Ticket creation and submission00 Ratings8.015 Ratings00 Ratings
Ticket response00 Ratings8.015 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Fin by Intercom
-
Ratings
Kustomer
8.5
13 Ratings
6% above category average
Talkdesk
-
Ratings
External knowledge base00 Ratings8.013 Ratings00 Ratings
Internal knowledge base00 Ratings9.013 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Fin by Intercom
-
Ratings
Kustomer
8.1
15 Ratings
1% above category average
Talkdesk
-
Ratings
Customer portal00 Ratings8.710 Ratings00 Ratings
IVR00 Ratings8.69 Ratings00 Ratings
Social integration00 Ratings7.313 Ratings00 Ratings
Email support00 Ratings10.015 Ratings00 Ratings
Help Desk CRM integration00 Ratings6.011 Ratings00 Ratings
Contact Center Software
Comparison of Contact Center Software features of Product A and Product B
Fin by Intercom
-
Ratings
Kustomer
-
Ratings
Talkdesk
7.8
488 Ratings
7% below category average
Agent dashboard00 Ratings00 Ratings7.4467 Ratings
Validate callers00 Ratings00 Ratings7.9410 Ratings
Outbound response00 Ratings00 Ratings8.0428 Ratings
Call forwarding00 Ratings00 Ratings8.0420 Ratings
Click-to-call (CTC)00 Ratings00 Ratings8.3388 Ratings
Warm transfer00 Ratings00 Ratings8.6442 Ratings
Predictive dialing00 Ratings00 Ratings8.9226 Ratings
Interactive voice response00 Ratings00 Ratings8.5312 Ratings
REST APIs00 Ratings00 Ratings6.6247 Ratings
Call scripts00 Ratings00 Ratings7.5222 Ratings
Call tracking00 Ratings00 Ratings8.3436 Ratings
Multichannel integration00 Ratings00 Ratings6.3320 Ratings
CRM software integration00 Ratings00 Ratings7.8374 Ratings
Workforce Optimization (WFO)
Comparison of Workforce Optimization (WFO) features of Product A and Product B
Fin by Intercom
-
Ratings
Kustomer
-
Ratings
Talkdesk
8.0
472 Ratings
4% below category average
Inbound call routing00 Ratings00 Ratings8.7432 Ratings
Omnichannel inbound routing00 Ratings00 Ratings7.3314 Ratings
Recording00 Ratings00 Ratings8.9456 Ratings
Quality management00 Ratings00 Ratings8.3414 Ratings
Call analytics00 Ratings00 Ratings8.2429 Ratings
Historical reporting00 Ratings00 Ratings8.0436 Ratings
Live reporting00 Ratings00 Ratings7.6429 Ratings
Customer surveys00 Ratings00 Ratings7.5240 Ratings
Customer interaction analytics00 Ratings00 Ratings7.2275 Ratings
Best Alternatives
Fin by IntercomKustomerTalkdesk
Small Businesses
LocaliQ
LocaliQ
Score 8.8 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Medium-sized Companies
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.2 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Enterprises
Conversica
Conversica
Score 4.0 out of 10
SysAid
SysAid
Score 8.9 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 8.6 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Fin by IntercomKustomerTalkdesk
Likelihood to Recommend
8.7
(383 ratings)
9.0
(36 ratings)
8.4
(498 ratings)
Likelihood to Renew
10.0
(21 ratings)
9.1
(1 ratings)
8.5
(39 ratings)
Usability
8.7
(294 ratings)
10.0
(4 ratings)
8.6
(313 ratings)
Availability
9.1
(1 ratings)
9.1
(1 ratings)
9.8
(8 ratings)
Performance
9.1
(1 ratings)
9.1
(1 ratings)
10.0
(8 ratings)
Support Rating
5.7
(10 ratings)
9.4
(7 ratings)
6.9
(131 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
9.1
(3 ratings)
Online Training
7.4
(2 ratings)
9.1
(1 ratings)
9.0
(5 ratings)
Implementation Rating
6.6
(5 ratings)
9.1
(1 ratings)
7.3
(222 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
10.0
(7 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
10.0
(1 ratings)
Product Scalability
9.1
(1 ratings)
9.1
(1 ratings)
10.0
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
9.1
(3 ratings)
User Testimonials
Fin by IntercomKustomerTalkdesk
Likelihood to Recommend
Intercom
Fin is great for using for first line support. We use Fin for conversations where customers have a standard question, and Fin is able to pull from our content to answer this accurately and go above and beyond to include some basic problem solving. This really helps us free up our Support Team's time for more complex queries. Fin isn't appropriate for us on technical issues or conversations which require human support. We've had to remove Fin from interacting on these conversations as customers were becoming frustrated with speaking to AI, or having Fin be unable to problem solve. However, this was easy to set up through Intercom, and now customers with complex questions/situations or bugs/technical issues do not engage with Fin and Fin only handles suitable conversations.
Read full review
Kustomer, LLC
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
Read full review
Talkdesk
If I was building a contact center from scratch with the intent of integrating AI features into my operations, Talkdesk would be a top choice. If you do not plan on integrating AI, you might find a lot of Talkdesk's offerings extraneous. Talkdesk's Copilot (real-time agent assistant, summarization, etc.) is very accurate for shorter calls. We have an ATT that is much higher than their customer base average, and the summary can start to become less succinct the longer the call goes on. We've noticed the same for automated QA scoring. This is more of a limitation of AI in general, rather than for Talkdesk itself.
Read full review
Pros
Intercom
  • Serves as the first point of interaction.
  • Answers questions based on the knowledge base.
  • Tries to suggest a solution for reported issues (in some cases).
  • Gives the option to improve its answer.
  • Learns from other conversations and replies by humans.
  • Understands other languages.
  • Interprets images (somewhat).
Read full review
Kustomer, LLC
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Read full review
Talkdesk
  • Talkdesk excels at reporting. It offers a wide range of reports, such as Aux, AHT, and productivity reports, which are great for monitoring performance.
  • Talkdesk has speech-to-text analytics. This is an AI transcript system. The AI detects speech and transcribes it.
  • Talkdesk is easy to integrate with other apps. Such as Calabrio and Zendesk.
Read full review
Cons
Intercom
  • It seems some users really struggle to figure out how to escalate to a human (especially through email).
  • Not excited about how "soft" resolutions still count as resolutions and are paid for. Though some abandoned cases appear to be able to be concluded as "the user got the answer they needed", there are others where they clearly didn't, because they just open up another chat (or even more), trying to get more info. This pads the resolution stats and makes it seem more effective than it actually is.
  • Cost -- Fin is quite expensive. It helps us with scaling coverage, but we're not really saving money.
Read full review
Kustomer, LLC
  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
Read full review
Talkdesk
  • From experience, customer service is terrible, we've had 5 account executives over 18 months, extremely difficult to get timely answers to pressing issues.
  • Integration with other tools, such as ServiceNow, is not truly integration (in my opinion). There was a marked difference between what the salesperson communicated during the evaluation period and what we actually got once we purchased and implemented the product.
  • We continue to have stability issues which force our agents to restart the Talkdesk client. I frequently receive vague error messages ('something went wrong') that can be frustrating as there's no actual detail to what happened. To be fair, it has improved since we implemented the tool, but if you were to ask our agents what frustrated them, Talkdesk would be at the top of their list.
  • Being a multi-channel platform was one of the things that drew us to Talkdesk; however, the chat channel lags way behind voice in customization and reporting.
  • Lack of training resources. The 'Talkdesk Academy' is often very out-of-date. Would be nice to have actual webinars or online training (even paid training) for various functions of the tool like reporting, WFM, IVR, etc.
Read full review
Likelihood to Renew
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
Read full review
Kustomer, LLC
Because there's no other tool like Kustomer
Read full review
Talkdesk
One of the best tools our there to tackle alot of our needs or issues within the organisation's and is value for money as you find alot of the features already in bedded and the Ai features are user friendly no need for additional training and Talk desk support when any issues arise is amazing
Read full review
Usability
Intercom
From an administration standpoint, Fin is very easy to set up, train, and test. Having the ability to impersonate a user in our system to see how Fin responds is huge. It lets you test several situations and throw curveballs at it (as customers will) without the risk of setting Fin live and wondering what will happen. It's also easy to fine-tune. Some chatbots you can never quite get right without spending hours on, but Fin usually takes a few minutes to dial it in. From a customer standpoint, Fin couldn't be easier to engage with. We tell customers up front it's an AI bot and they're wow'd with the experience
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Kustomer, LLC
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
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Talkdesk
Talkdesk is helpful because we use it to receive calls in our BPO. Not only do we track live ques and statuses from agents, but we also receive feedback from our assessors through the talk desk as well as coaching, and it also stores customer contact data; I can track all my calls, and It records all the calls so we can come back to review them. You can also listen live and track your daily productivity. You can change your aux statuses very quickly, and there was an update talk desk that allows you to queue another status while you are on a call or after-call work, which is a great feature.
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Reliability and Availability
Intercom
always there
Read full review
Kustomer, LLC
Because Kustomer is available when you need it
Read full review
Talkdesk
Talkdesk is very handy but, sometimes we do face issues were the system can just kick you out and not be able to do calls or receive calls but, what I like about the system once you start refreshing or troubleshooting, everything becomes normal it is a unique system and very modern we don't usually have system issues with Talkdesk.
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Performance
Intercom
works perfect
Read full review
Kustomer, LLC
Because ages load quickly, reports complete in a reasonable time frame, given their complexity
Read full review
Talkdesk
reports are good until a report is a big one in size then the wait is longer and some call reports delay by an hour or so which is not ideal as we pull these hourly and need them from Work force management perspective and Quality reports are perfectly fine
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Support Rating
Intercom
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
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Kustomer, LLC
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
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Talkdesk
If Talkdesk had a dedicated phone support line I would have given this rating an overall 10. Their knowledge base is absolutely HUGE and at times very helpful. It's easy to search through and their customer support chat system works perfectly fine, but there are just some times that you need to speak to a human on the phone to ensure you are always on the same page.
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In-Person Training
Intercom
No answers on this topic
Kustomer, LLC
Because they are very hands-on in training us and very approachable
Read full review
Talkdesk
The training that was given to us was very smooth and professional. I give my trainer 10/ 10 rate the training was so smooth and very helpful she would make sure we also watch videos of how to use the system which made it very easier for us and what was interesting it is because, the system is also easy.
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Online Training
Intercom
Easy to know the learning path
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Kustomer, LLC
It was very easy to understand.
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Talkdesk
Nothing is perfect!! Needing the ability to repeat the training so everyone was on board was important. Not real sure how many people had to repeat the training as they trained on their own and given 30 minutes at a time.
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Implementation Rating
Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
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Kustomer, LLC
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
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Talkdesk
We were very satisfied with the implementation of Talkdesk. The team was able to gather all the data and information about the system we had in place at the moment and delivered us a Talkdesk plan that suited our needs. We had a few calls after implementation where our questions were answered and gave us the confidence to continue using the system.
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Alternatives Considered
Intercom
We only used the free live chat version from HubSpot, so Intercom is yards better! If I were just comparing an actual live chat between the two tools, HubSpot was often clunky and delayed, and it was hard to find past conversation information
Read full review
Kustomer, LLC
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
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Talkdesk
Talkdesk is used to take inbound and outbound calls, which helps improve customer experience. It also provides evaluations through quality management. Talk desk scores are sometimes behind, but they still work well regarding taking and receiving calls. Some agents blame the Talk Desk because they lack knowledge of how to use it.
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Scalability
Intercom
No answers on this topic
Kustomer, LLC
Because customer is flexible and scalable
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Talkdesk
talk desk has helped us massively with flexibility of one system giving us all the relevant information we need to be able to drive improvement and also good service from work force management to quality improvement to the reporting of the work and inputs going in and assess outputs to determine the success of our work and remaining development areas
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Return on Investment
Intercom
  • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
  • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
Read full review
Kustomer, LLC
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
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Talkdesk
  • Reduced hold times with callback feature = better CX
  • Easy transfer option between teams where we can talk rep-rep first before bringing the caller in = less repeated information the customer has to provide = better CX
  • Modified call dispositions allows for better call management & organization = less work on our end!
Read full review
ScreenShots

Fin by Intercom Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of where to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of where to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.

Kustomer Screenshots

Screenshot of a customer profile within Kustomer.Screenshot of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.

Talkdesk Screenshots

Screenshot of Talkdesk Guardian™, which is an AI-driven, native cloud compliance solution that enables contact centers to gain visibility and take control of their WFH and hybrid workforce.Screenshot of Talkdesk Autopilot™, which is a tool that handles common customer queries, like orders, returns and billing, and automatically responds with conversational answers. And when complex cases are detected that need human empathy and expertise, the virtual agent will redirect customers to a human agent.Screenshot of Talkdesk AI Trainer™, which equips customers with tools to observe, simulate, and put guardrails on AI, according to their needs. This way, generative AI can be used responsibly, preventing AI mishaps, and protecting the brand from potentially poor AI experiences.