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Kantar Key Opinion Leader (KOL) Identification and Mapping vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kantar Key Opinion Leader (KOL) Identification and Mapping
Score 0.0 out of 10
N/A
The Key Opinion Leader (KOL) Identification and Mapping solution from Kantar uses peer-to-peer feedback and secondary research to find physicians with global, national, regional and local influence.N/A
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
Kantar Key Opinion Leader (KOL) Identification and MappingNielsen Digital Ads Ratings
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Kantar Key Opinion Leader (KOL) Identification and MappingNielsen Digital Ads Ratings
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Kantar Key Opinion Leader (KOL) Identification and MappingNielsen Digital Ads Ratings
Top Pros

No answers on this topic

Best Alternatives
Kantar Key Opinion Leader (KOL) Identification and MappingNielsen Digital Ads Ratings
Small Businesses
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Medium-sized Companies
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Score 9.1 out of 10
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Score 9.1 out of 10
Enterprises
D&B Hoovers
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Score 8.8 out of 10
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Score 8.8 out of 10
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User Ratings
Kantar Key Opinion Leader (KOL) Identification and MappingNielsen Digital Ads Ratings
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Kantar Key Opinion Leader (KOL) Identification and MappingNielsen Digital Ads Ratings
Likelihood to Recommend
Kantar
No answers on this topic
Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
GC
Graeme Canter
Senior Operations Engineer
Read full review
Pros
Kantar
No answers on this topic
Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
GC
Graeme Canter
Senior Operations Engineer
Read full review
Cons
Kantar
No answers on this topic
Nielsen
  • Better integration
  • Cross media report
  • After sales support
GC
Graeme Canter
Senior Operations Engineer
Read full review
Return on Investment
Kantar
No answers on this topic
Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
GC
Graeme Canter
Senior Operations Engineer
Read full review
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