Comscore validated Campaign Essentials vs. Kwanzoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore vCE
Score 0.0 out of 10
N/A
validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…N/A
Kwanzoo
Score 7.1 out of 10
N/A
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A
Pricing
Comscore validated Campaign EssentialsKwanzoo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore vCEKwanzoo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore validated Campaign EssentialsKwanzoo
Top Pros
Top Cons
Features
Comscore validated Campaign EssentialsKwanzoo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Comscore validated Campaign Essentials
-
Ratings
Kwanzoo
10.0
2 Ratings
30% above category average
Data Transfer00 Ratings10.02 Ratings
DSP integration00 Ratings10.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Comscore validated Campaign Essentials
-
Ratings
Kwanzoo
8.2
2 Ratings
5% above category average
Ad campaign creation00 Ratings9.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings9.02 Ratings
Ad display and retargeting segmentation00 Ratings7.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Comscore validated Campaign Essentials
-
Ratings
Kwanzoo
9.0
2 Ratings
15% above category average
Ad dashboards00 Ratings9.02 Ratings
Ad performance reports00 Ratings9.02 Ratings
Ad conversion tracking00 Ratings10.02 Ratings
Ad attribution reporting00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings9.02 Ratings
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Comscore validated Campaign EssentialsKwanzoo
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The Trade Desk
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Score 8.1 out of 10
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User Ratings
Comscore validated Campaign EssentialsKwanzoo
Likelihood to Recommend
-
(0 ratings)
7.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Comscore validated Campaign EssentialsKwanzoo
Likelihood to Recommend
Comscore
No answers on this topic
Kwanzoo, Inc.
Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
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Pros
Comscore
No answers on this topic
Kwanzoo, Inc.
  • Price
  • Tools for analysis
  • Data management
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Cons
Comscore
No answers on this topic
Kwanzoo, Inc.
  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
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Likelihood to Renew
Comscore
No answers on this topic
Kwanzoo, Inc.
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
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Alternatives Considered
Comscore
No answers on this topic
Kwanzoo, Inc.
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Return on Investment
Comscore
No answers on this topic
Kwanzoo, Inc.
  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
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