LiveRamp vs. Porch Group Media

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

Incentivized

We have found Launchpad to be useful for almost every lead-generation activity.

• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

Incentivized

• Intuitive navigation across software
• Easy target/lead builder selections
• Complete email marketing solution for small businesses and big corporations
• Clear directions for beginning, planning, implementing, executing, reporting
• Easy-to-use creative email templates

• Better UI
• API connectivity
• More complex ETL processes

Incentivized

• Site flow could be more intuitive
• Logical flow of process
• Remove extra steps
• Provide more in-depth reporting
• Ability to name campaigns the same name
• Create standard order or reporting templates

There is room for improvement

It has been fantastic!

Would be great to have an easier white-label

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products

• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

Incentivized

• Launchpad has let us create and deliver lead files and email campaigns faster than ever before.