Lytho Digital Asset Management vs. Picturepark

Our creative and marketing department consists of several team members with various roles in the organization and process. We receive creative requests from the program managers and other marketing specialists daily. Lytho helps us keep track of all of these projects while listing due dates, proofing dates, completion dates and has the ability for multiple reviewers to be added to the proofing routes. We're able to customize each proofing route to best suit each client. We also have the ability to add outside clients to the proofing routes, which makes the process much smoother. At times I'd say it is less appropriate for very small requests or projects that did not need to go through a full-blown proofing route.

Incentivized

It's a DAM system. It's well suited for organizing content and distributing it to different channels.

Incentivized

• project management
• project review process
• project tasks assigned to each project

Incentivized

• simplify the project dashboard
• simply the dashboard to view outstanding reviews
• additional training for our sales reps how to use the review process

Incentivized

We currently use Canto for our final art file storage as well as a web dam for our art files, client files, client portals, etc. Canto and Lytho work seamlessly together in my personal opinion. So, the two should not be stacked against each other but moreso working in tandem. Canto does not have the ability to assign projects and/or proofing abilities.

Incentivized

• 100% improved accuracy in our final art files
• 100% improved client satisfaction
• 100% improved project management and tracking

Incentivized