MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
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WoodWing Assets
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Elvis DAM is a scalable digital asset management (DAM) solution, offering Filtered Search, Collaboration features, Image Editing, Metadata management, Approval Process control, Version control and Asset Sharing.
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
WoodWing Assets work exceptionally well in companies where they have a large number of digital files, that they need to manage and search. Media, advertising and marketing companies benefit significantly when using Assets to manage their digital images, video and content as the most approved as well as latest versions are automatically kept of every digital file. Companies that have a small number of digital files, with probably less than 10 staff, probably don't need a system to manage their actual digital files, provided they are in a structured folder base, that everyone can access.
The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
It is incredibly easy. For an idea on the onboarding or training of a basic user, this is the only system we know of that training takes literally 1 hour, and the basic user is fully up to speed. Very intuitive user experience. Easy ability to share files (simply right click). Easy ability to search for all digital files, and even content within the digital files, if you cant remember what the file name was - just this feature alone saved us hours everyday
WoodWing support has been good, they do feedback quickly when reporting an issue and do keep you up to date with where they are in the process of resolving the support issue. The support team is knowledgeable and take the time to fully understand the issue. I do feel they should have an online support ability to assist with basic user issues, as opposed to having to log a ticket every time, but that would be the only reason I have not given them a 10.
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
Overall Elvis DAM is a great product although when you compare the solution to other providers of similiar asset CDNs such as Amazon's AWS, Rackspace CDN or Cloudinary it can get quite expensive. This is especially true if you have a team that is at the larger enterprise level in which case you are charged by the user.
Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
