What users are saying about
2 Ratings
4 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

MassMailer

Best suited for sending newsletters.
Anonymous | TrustRadius Reviewer

Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MassMailer
9.0
Vero
9.0
WYSIWYG email editor
MassMailer
10.0
Vero
7.2
Dynamic content
MassMailer
9.0
Vero
9.7
Ability to test dynamic content
MassMailer
8.0
Vero
10.0
Landing pages
MassMailer
8.0
Vero
Email deliverability reporting
MassMailer
10.0
Vero
8.3
List management
MassMailer
9.0
Vero
9.0
Triggered drip sequences
MassMailer
9.0
Vero
9.3
A/B testing
MassMailer
Vero
10.0
Mobile optimization
MassMailer
Vero
8.8

Reporting & Analytics

MassMailer
8.3
Vero
9.7
Dashboards
MassMailer
9.0
Vero
9.7
Standard reports
MassMailer
8.0
Vero
9.4
Custom reports
MassMailer
8.0
Vero
10.0

Pros

MassMailer

  • Easy API integration.
  • Manage contacts.
  • Schedule email campaigns.
Anonymous | TrustRadius Reviewer

Vero

  • Segmentation
  • Contact management
  • Template design
Anonymous | TrustRadius Reviewer

Cons

MassMailer

  • Just improve a little documentation.
Anonymous | TrustRadius Reviewer

Vero

  • Migration from our previous provider took longer than we initially expected.
  • The email template options are a bit limited compared to other email software.
Anonymous | TrustRadius Reviewer

Alternatives Considered

MassMailer

It's very easy to use and quick to set up to develop. We can connect MassMailer to many websites.
Anonymous | TrustRadius Reviewer

Vero

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin | TrustRadius Reviewer

Return on Investment

MassMailer

  • Retain customers.
  • Time saving.
Anonymous | TrustRadius Reviewer

Vero

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Frank Ramirez | TrustRadius Reviewer

Screenshots

Pricing Details

MassMailer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

MassMailer Editions & Modules

Additional Pricing Details

Vero

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

Add comparison