MoEngage vs. TrackingDesk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MoEngage
Score 9.0 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
TrackingDesk
Score 0.0 out of 10
N/A
TrackingDesk is a tool for measuring ad media across channels. It is a SaaS cloud-based platform, hosted on Amazon Web Service. TrackingDesk is built specifically for the performance marketer. It is easy to use and enables the management of traffic and ad spend for digital marketing campaigns. TrackingDesk supports server to server (also called postback) tracking, as well as cookies and image pixel tracking. Both…N/A
Pricing
MoEngageTrackingDesk
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MoEngageTrackingDesk
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$1,000 No setup fee
Additional Details
More Pricing Information
Community Pulse
MoEngageTrackingDesk
Top Pros

No answers on this topic

Top Cons

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Best Alternatives
MoEngageTrackingDesk
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MoEngageTrackingDesk
Likelihood to Recommend
8.8
(2 ratings)
-
(0 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
MoEngageTrackingDesk
Likelihood to Recommend
MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
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TrackingDesk Ltd
No answers on this topic
Pros
MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
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TrackingDesk Ltd
No answers on this topic
Cons
MoEngage
  • Attribution
  • Onboarding could be faster
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TrackingDesk Ltd
No answers on this topic
Likelihood to Renew
MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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TrackingDesk Ltd
No answers on this topic
Support Rating
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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TrackingDesk Ltd
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Alternatives Considered
MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
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TrackingDesk Ltd
No answers on this topic
Return on Investment
MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
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TrackingDesk Ltd
No answers on this topic
ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.