Nielsen Digital Ads Ratings vs. Vantage Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Vantage Analytics
Score 0.0 out of 10
Small Businesses (1-50 employees)
Vantage Analytics in Toronto offers their marketing intelligence platform for aggregating, integrating, and understanding marketing data.
$0
Per Month [Unlimited Users]
Pricing
Nielsen Digital Ads RatingsVantage Analytics
Editions & Modules
No answers on this topic
Startup
$0
Per Month [Unlimited Users]
Traction
$69
Per Month [Unlimited Users]
Accelerate
$299
Per Month [Unlimited Users]
Offerings
Pricing Offerings
Nielsen Digital Ads RatingsVantage Analytics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur enterprise tier starts at $1,000/month with significant customization available.
More Pricing Information
Best Alternatives
Nielsen Digital Ads RatingsVantage Analytics
Small Businesses
Lead411
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Score 9.1 out of 10
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Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
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User Ratings
Nielsen Digital Ads RatingsVantage Analytics
Likelihood to Recommend
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Nielsen Digital Ads RatingsVantage Analytics
Likelihood to Recommend
Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Vantage Analytics
No answers on this topic
Pros
Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
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Vantage Analytics
No answers on this topic
Cons
Nielsen
  • Better integration
  • Cross media report
  • After sales support
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Vantage Analytics
No answers on this topic
Return on Investment
Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
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Vantage Analytics
No answers on this topic
ScreenShots

Vantage Analytics Screenshots

Screenshot of Main dashboardScreenshot of Automated marketing campaign approval pageScreenshot of Exploration and segmentation panel