Nielsen Marketing Mix Modeling vs. Q Research Software

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Q Research Software

Q Research Software

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A
Q Research Software	Score 10.0 out of 10	N/A	Q Research Software, a division of Displayr, offers a predictive analytics application for marketers, designed to be easier to use by automating correct statistical to use, drag-and-drop interface for building models, and the ability to read many types of files (e.g. SPSS data files) and able to output the desired file type for presentation, with graphics.	N/A

Pricing

Nielsen Marketing Mix Modeling

Q Research Software

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Nielsen Marketing Mix Modeling	Q Research Software
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Nielsen Marketing Mix Modeling	Q Research Software
Top Cons	Minus Touch points	No answers on this topic

Best Alternatives
	Nielsen Marketing Mix Modeling	Q Research Software
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All Alternatives	View all alternatives	View all alternatives

User Ratings
	Nielsen Marketing Mix Modeling	Q Research Software
Likelihood to Recommend	1.0 (1 ratings)	10.0 (1 ratings)

User Testimonials
	Nielsen Marketing Mix Modeling	Q Research Software
Likelihood to Recommend	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Displayr We use Q for quantitative data. If you know what you are doing it can still take a bit of time to manipulate your data into the most suitable format for the software to help you. But it is time well spent because once it's set up, Q makes the analysis a breeze. We use it for producing data tables, word clouds, significance testing, audience segmentation and coding of open-responses. Incentivized Alex Jones Head of Market & UX Research Read full review
Pros	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Displayr Produces really easy to view tables Automatically applies significance testing to data, helping the user spot trends Create and insert your own variables and filters to help manipulate the data Incentivized Alex Jones Head of Market & UX Research Read full review
Cons	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Displayr The pricing model is a little restrictive for smaller teams that only really need one license but have to buy a 2nd to help out modest users/users learning the ropes. Learning the basics can take quite a bit of time but they offer plenty of free resources that help you through it step-by-step Too be honest, I don't have too many complaints Incentivized Alex Jones Head of Market & UX Research Read full review
Alternatives Considered	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Displayr We still use Excel in order to use Q, but all the analysis happens in Q. No need to learn formulas or reformat spreadsheets. Q does all the heavy lifting. Incentivized Alex Jones Head of Market & UX Research Read full review
Return on Investment	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	Displayr Time saving - not exaggerating when I say we can do at least 10x the amount of analysis than we could without it More thorough insights obtained from our data sets Makes data engaging to other stakeholders Incentivized Alex Jones Head of Market & UX Research Read full review
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