Optimizely Digital Experience Platform vs. SiteExecutive

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

We recently put our alumni magazine online so viewers can read it digitally. SiteExecutive has been great for this project as it allowed us to easily create new templates and styling options specifically suited for our purposes.

Incentivized

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• SiteExecutive provides a simple basic and convenient interface for creating and updating webpages.
• Easy way to create web forms, set up a confirmation webpage, and send a confirmation email.
• Integration with YouTube allows us to quickly embed the most recent videos to our website automactically as well as choose specific videos by date or title.

Incentivized

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

• Glitches happen more frequently than I'd like them to
• Limited options for formatting and organization within blog applications

Incentivized

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

WordPress is another CMS that I've used within a professional setting. Despite the cost difference, SiteExecutive is well worth the investment. Its functionality is much, much greater (they can't really be compared on the same level) and I have more freedom for customization and creating EXACTLY what I need.

Incentivized

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized

• External constituents are able to clearly see our mission, goals, and programs (i.e: we are successfully attracting potential students and their families)
• Faculty and staff are able to be directly involved in how their department is represented

Incentivized