Redpoint Global rgOne vs. Resulticks

Redpoint is great in complex data environments, especially consumer based businesses.

Incentivized

• True Omnichannel support (no need to massage data during / post campaign)
• Support to Machine learning
• Support to multiple statistical models
• Near real time segmentation analysis

• Ingestion of real-time and batch data
• Data quality cleansing and correction
• Customer matching

Incentivized

• Simple account and campaign setup mechanisms
• End-to-end tracking on conversion with personalized URLs
• Multi-dimensional campaigns that allow follow-up communication using multiple channels

• Continue to develop more connections to other customer facing cloud based applications

Incentivized

• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

The UI and visualise toons are very intuitive and do not require interpretation

Extremely helpful and deep technical expertise in their support group.

Incentivized

Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.

Incentivized

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

• Redpoint streamlines data consolidation and provides overall customer journey orchestration.

Incentivized

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels