Basis

Overview

Recent Reviews

Basis in the B2B Space

8 out of 10
November 02, 2021
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online …
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A good beginner DSP

4 out of 10
October 17, 2018
We used Basis for our programmatic offering where we sold audience extension campaigns to our advertising clients as part of our digital …
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Popular Features

View all 13 features

Ad display and retargeting segmentation (13)

8.5
85%

Ad performance reports (13)

8.0
80%

Ad deployment (13)

7.0
70%

Ad conversion tracking (13)

6.8
68%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Features Scorecard

Ad Network Integration

7.7
77%

Ad Campaigns

7.6
76%

Ad Reporting & Analytics

6.7
67%

Product Details

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

Basis Video

Introducing Basis Assistant

Basis Competitors

Basis Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Basis?

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

What is Basis's best feature?

Reviewers rate Display advertising highest, with a score of 9.

Who uses Basis?

The most common users of Basis are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (23)

Ratings

Reviews

(1-9 of 9)
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Seth Mariscal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
Kimberly Smith | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Basis [DSP] has much better fraud control than SmartyAds DSP. Even though they do not have the amount of supply inventory as Smarty, they have much more controls for invalid traffic and bots which is very important to minimize discrepancies and issues with clients.
Compared to other DSPs though, it lags on performance solutions.
October 04, 2019

Solid Agency DSP

Gabriela Band | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Compared to these 3 alternatives, Basis DSP is the easiest to use. AppLovin is more complex but it is very messy and the learning curve is pretty steep. AppLovin is focused mostly on big clients and not suitable for agencies of any size. OpenX would be the closest competitor but I think Basis is more complete.
Brendan McInerney | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Cody Wright | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We've previously tested Pocketmath and evaluated Beeswax.

Pocketmath and Basis are roughly the same in terms of cost and inventory. However, Pocketmath's interface, while very attractive, is very difficult to use to deploy large scale campaigns quickly. It is definitely better-suited for a small organization with niche or very specific goals. The workflow and reporting are not what I would describe as familiar for someone who has previously used a DSP. That may be an attraction for some people, as DSPs are typically not user-friendly, but the interface makes reporting and optimizing at-a-glance more difficult, and there are many arbitrary controls in place to prevent archiving, removing, or resuming campaigns after a status change. For businesses that move quickly and reopen existing client relationships, this taxonomy can be challenging.

Beeswax's interface is similar to that of Basis, but at a considerably higher cost. The main benefit we found to that technology during our trial were the predictive and visual reporting tools that enabled proactive optimization and easy to understand reports for the client success/services team.
Christopher Penn | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level pricing and self-service portal make it a great fit for SMBs.
Megan Schutz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Score 8 out of 10
Vetted Review
Verified User
Review Source
SiteScout has much more control over our ads than other comparable platforms offer. We spend a bit of time configuring everything, but we're able to perform many A/B tests and really optimize our campaigns to a very detailed level.