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https://dudodiprj2sv7.cloudfront.net/product-logos/Ni/uF/WMOFPRKCU6TU.jpegSTY's Review on ExelateExelate is currently being used by my media planning team and the adops team. We basically use it for more niche targeting - for example: demographics and behavioral patterns. It helps give us the option for mainly direct response advertisers who are looking to reach a specific target.,As stated before able to target a specific demo or behavior pattern Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.,More segments need to be created as often as possible Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.,9,exelate segments generally perform better than regular ROS placements - CTR's are usually higher which confirms more user interaction.,bluekai,boomerang,9
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Exelate
6 Ratings
Score 9.0 out of 101
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Exelate Reviews

Exelate
6 Ratings
Score 9.0 out of 101
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Sharisse T. Yarde profile photo
July 18, 2014

"STY's Review on Exelate"

Score 9 out of 10
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Exelate is currently being used by my media planning team and the adops team. We basically use it for more niche targeting - for example: demographics and behavioral patterns. It helps give us the option for mainly direct response advertisers who are looking to reach a specific target.
  • As stated before able to target a specific demo or behavior pattern
  • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
  • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
I would highly recommend exelate for small geo-targeted campaigns and direct response campaigns looking to reach a very narrow audience.
Read Sharisse T. Yarde's full review

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