Microsoft Power BI vs. Nielsen Marketing Cloud

Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data

Incentivized

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Incentivized

• Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
• Constant updates (this is both good and bad at times).
• User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.

Incentivized

• I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
• It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
• When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
• Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

Incentivized

• It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
• Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
• Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
• Would like to export each page or chart as an image.

Incentivized

• More segments need to be created as often as possible
• Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

Incentivized

Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.

Incentivized

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Incentivized

It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.

Incentivized

I am rating this as neutral due to having minimal interaction with them

Incentivized

It was integrated with our erp easily and was accessible on cloud.

Incentivized

Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.

Incentivized

Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.

Incentivized

• Power BI usage reduced the effort of analytical reports creation by about 80%
• Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
• AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.

Incentivized

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized