Nielsen Marketing Cloud Overview
November 16, 2018
Nielsen Marketing Cloud Overview
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Nielsen Marketing Cloud
My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data segments, allowed us to build and de-duplicate audiences, as well as house our 1st party data to create LAL models.
- Audience building is completely intuitive and easy to do!
- The audience planner tool helps easily assess duplication across segments and audiences
- The NMC team is always there to lend a helping hand
- Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
- Downloading reports becomes difficult, especially for household level overlap reports.
- Develops for integration are incredibly time-consuming!
- Audience de-duplication
- MTA tagging and results
- Audience Building capabilities
I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms.